Customer Perception towards Effectiveness of Floor Advertisements in Organized Retail

MARKETING MANAGEMENT 1
MARKETING MANAGEMENT
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MARKETING MANAGEMENT 2
Table of Contents
Introduction....................................................................................3
Title.............................................................................................3
Abstract.........................................................................................3
Introduction to the article.....................................................................3
Theory..........................................................................................4
Methodology...................................................................................4
Results..........................................................................................5
Contribution....................................................................................5
Overall assessment.............................................................................6
References.......................................................................................6

MARKETING MANAGEMENT 3
INTRODUCTION
Article analysis is an essential practice because it helps in knowing if an article made all
considerations during the process of collecting and analyzing data. At the same time, the practice
enhances the understanding of a person on the topic of research. The article that I selected in this
case is "Customer perception towards the effectiveness of floor advertisements in organized
retail.” The article has touched on the theory of customer behavior as well as marketing.
Analyzing the article will help me to have a deeper understanding on some of the factors that
affect the decision-making process of the customers as well as the appropriate marketing tools
that the marketers should employ if they want to reach more customers.
TITLE
The title of the article that I analyzed is “Customer perception towards effectiveness of
floor advertisements in organized retail.” After reading the article and connecting it to the
concept of marketing, it was evident that the title was clear (Shrivastava, Saini, and Pinto, 2014).
The clarity of a title is known when the article tends to briefly give the reader a hint of the
content that might be available in the article. The article has concentrated on two essential
aspects, and they are the customers' perception and floor advertisements. Looking at the title of
the article, the two aspects have been represented, and that means that the title is clear.
ABSTRACT
Consumer behavior theory helps to know the factors that affect the decision making of
the customers. To understand the concept of marketing and consumer behavior theory, I will
analyze an article that has focused on the effects that floor ads have on consumers in Oman. I
will be looking at how clear the article is and if the researchers considered all essential aspects
when it comes to conducting research. The methods that were used to collect and analyze data
will also be outlined. The results and their validity; both internal and external, will be looked into
as well.
INTRODUCTION TO THE ARTICLE
The article has presented an interesting topic on the effectiveness of floor ads on the
choices of customers in purchasing products. The article has stated the objectives of the research,