Evaluation of Customer Perception towards Effectiveness of Floor Advertisements in Organized Retail in Oman

Evaluating a Journal Article on Marketing

Table of Contents
Executive summary.........................................................................................................................3
Introduction......................................................................................................................................4
Title of the article.............................................................................................................................4
Abstract............................................................................................................................................4
Introduction of the article................................................................................................................5
Coverage of the Theory...................................................................................................................5
Methodology....................................................................................................................................6
Results of the study..........................................................................................................................6
Contribution and practical implications...........................................................................................7
Overall assessment...........................................................................................................................7
References........................................................................................................................................8
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Executive summary
The study has identified and evaluated the perception of the consumers related to the
effectiveness of floor advertisements in Oman. It has found out the relevance of the research that
was conducted by interviewing 100 customers in Oman. The results of the same are also
evaluated in the study. The overall essay has evaluated and reflected the detailed nature and
comprehensiveness of the research that was conducted on the retail sector in Oman.
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