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Food and Beverage Management Assignment (Solution)

   

Added on  2020-10-05

11 Pages3136 Words296 Views
MarketingNutrition and Wellness
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Food and BeverageManagement
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Table of ContentsINTRODUCTION...........................................................................................................................1Executive summary.....................................................................................................................1Business description....................................................................................................................1Market analysis...........................................................................................................................2Organization management..........................................................................................................4Sales strategies............................................................................................................................4Funding requirements.................................................................................................................5Financial Projections...................................................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
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INTRODUCTIONFood and beverage industry occupies one of the highest ratio in hospitality industry. Suchthat, the current study main aim is to develop a business plan in which it open up a streetbusiness with Doughnuts name- “Suzuki food bakery” in Central London. The report willdescribe the business and then describe market analysis. Then it will also provides anorganization management with different sales strategies, then it describe the source of fundingand provide a financial projection as well. Executive summaryUnited Kingdom is the place where people are mostly concern with their health and theyalso adopt changes their western lifestyle as well. At this present juncture and by analysing themarket situation, there is a need to open a business with new concept so that it helps to meet thedemand of public and that is why a street Doughnuts business is open named “Suzuki FoodBakery” in Wandsworth in Central London, and it provides all kind of Doughnuts dishes withdifferent flavours with high quality and no extra sugar added. Therefore, the business plan willdescribe by analysing market situation and the need to open a new street business and it alsodescribe its selling strategies with different fund requirements.Business descriptionSuzuki Food is the street business which provides different variety of Doughnuts withdifferent topping that looks delicious and attract different customers as well (Davis and et.al.,2018). The reason of choosing this business is such that in London, though there are differentbakeries who offer variety of cakes but only Suzuki bakery provide Doughnuts products with noextra sugar which is also taken by diabetic patients as well. That is why the business is chosen.Mission: Make and serve different Doughnuts products with delicious topping quickly toall kind of people.key people: For Suzuki Food bakery, the key people are owner himself, 3 labours(Assistant, cleaner and server) with £1500 per month per labour.Business model: The organization structure is flat which is as mentioned below:1
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Food standard Agency:Location: It is located in Wandsworth in Central London, UK.Legal structure and Licence: It is the sole trader type of business in which the owner isthe only person who is responsible for all the aspect of a business and only make decision forrunning a business, employees and people as well. There are different licence which needed to bedone before setting up a business such that:Food standard Agency: It is responsible for protecting the public health with a relationof a food in UK and it is also led by the board that appointed to act in the public interest(Yang and Yang, 2019).Food hygiene Certificate: This licence needs to incorporates because it helps to preventthe contaminated food with pathogens that spread from people, pest and also help inseparating the raw and cooked food to prevent from contamination.Food premises approval:It helps to provide premise for food in which the streetbusiness can be run and there is a need to get certificate for the same.Alcohol Licence: It is the licence which is issued by the legal authority to a business inwhich there is no right to supply alcohol products without permission (Enriquez, 2019).Market analysisService business Analysis:As people of London are basically trendy and they want to try new taste and flavour, asper the demand of customers, Suzuki Food bakery started a new street business of Doughnutswith different topping that helps to attract mainly young generation people. It has been analysed2OwnerEmployeesEmployeesEmployees
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