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Food and Beverage Management [Subway, United Kingdom]

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Added on  2020-04-01

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FOOD AND BEVERAGE MANAGEMENT (subway, United Kingdom] Name of the student: Name of the university: Author note: Executive summary The paper covers a very basic and essential guide to incept a new business concept in already existing brand. Business plan with the chosen organisation 4 2.1 Clear aims 4 Vision statement 4 2.2 Clear evaluation of competition 4 2.3 Product concept, development and marketing 6 2.4 Consumer trends 7 2.5 Branding & theming of proposed food & beverage services & products 7 3. Design

Food and Beverage Management [Subway, United Kingdom]

   Added on 2020-04-01

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Running head: FOOD AND BEVERAGE MANAGEMENTFood and Beverage Management[Subway, United Kingdom]Name of the student:Name of the university:Author note:
Food and Beverage Management [Subway, United Kingdom]_1
1FOOD AND BEVERAGE MANAGEMENTExecutivesummaryThe paper covers a very basic and essential guide to incept a new business concept in alreadyexisting brand. The assignment covers the essential element that all are needed to incept anew business concept. The study has shown that Subway is a very innovative company thathas a very unlike business strategies. It believes in working through the different franchise.Such an innovative approach has helped the company in minting such a huge task. Moreover,the paper has shown that the introduction of food & beverage products in the different storesof Subway might be a success if it uses the fundamentals of strategic management.
Food and Beverage Management [Subway, United Kingdom]_2
2FOOD AND BEVERAGE MANAGEMENTTable of Contents1. Introduction.................................................................................................................................32. Business plan with the chosen organisation.................................................................................42.1 Clear aims..............................................................................................................................4Vision statement..........................................................................................................................42.2 Clear evaluation of competition.............................................................................................42.3 Product concept, development and marketing.......................................................................62.4 Consumer trends....................................................................................................................72.5 Branding & theming of proposed food & beverage services & products..............................73. Design of the new food & beverage management system incorporating.....................................93.1 Food production methods......................................................................................................93.2 Service & quality...................................................................................................................93.3 Menu costing & budgeting....................................................................................................93.4 Pricing techniques.................................................................................................................93.5 Sales promotion...................................................................................................................104. Planning and operational management issues............................................................................104.1 Service sequence.................................................................................................................104.2 Training...............................................................................................................................104.3 Customer service.................................................................................................................105. Current legislation awareness....................................................................................................116. Conclusion.................................................................................................................................11References.....................................................................................................................................12
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3FOOD AND BEVERAGE MANAGEMENT1. IntroductionInnovation in business is very necessary to maintain a progressive revenue graph andto have multi sectors to have a larger customer base. A larger customer base with the help ofdifferent business sectors would therefore mean a widened area to experiment with differentproducts and services. It not only give chances for minting success in some other than theexisting sectors but also provides an elevated revenue graph for the firms (Ngo and O'cass2013). Subway is one of such names that need a continuous innovation to script more successstory into its credit and to have a sustained business in future. This is rightly so because thecompany has already proved its worth ever since its inception in the year 1965 in the UnitedStates of America. The company has minted success with its traditional offerings in morethan 100 countries and with more than 44 thousand restaurant stores. They have beenexcellent in advertising stunts as well as in following the regional beliefs in food relatedthings such as in meat (Lichtenberg 2012). Despite those facts, a progressive business trend ismandatory for adding more feathers into the success story. Nevertheless, that can only bepossible if the company considers innovative thoughts in its business or else it might facesome unexpected fate, which may not be favourable for a sustained business. The assignment would thus focus on the food and beverage industry as an innovativestep for Subway in the United Kingdom. This is because the chosen industry has hadexperienced a comparatively more success than any other industries in the United Kingdomever since 2008 (Cushmanwakefield.co.uk 2017). Number of restaurants has already enteredinto the industry to get the available benefits. However, this might also be risky as wellbecause of the political and the economic uncertainty in UK post Brexit (Dhingra et al. 2016).
Food and Beverage Management [Subway, United Kingdom]_4

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