Costing, Pricing and Design of Menu - Food and Beverage Operations Management

Food and Beverage Operations
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
Costing, Pricing and Design of Menu..........................................................................................1
Cost Considerations for Planning and Designing of Menu.........................................................2
Design Considerations For Menu of Restaurant..........................................................................2
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
This is important for the business organization to manage and maintain their operations in
order to keep performing effectively with in the market place. There are different operations are
performed by the management of the company to keep their performance and profit hifg to meet
all the business targets. This report will be discussing Menu Board of The Ledbury which is one
the most famous restaurant around, it was also included in list of top 50 restaurants around the
world for its services (Halloran and Persson, 2018). Factors that are related to pricing, costing
and design also will be considered in the report. The cost consideration also will be discussed in
planning and creating menus for food and beverage outlet. Various Menu planning
considerations also will be identified and discussed in the study.
Costing, Pricing and Design of Menu
There are different type, size and shape f menus are used by the restaurant, hotels and
food and beverage outlets in order to provide range of options to their customer to select their
choice of food or beverage. For the evaluation process of Restaurant Menu The Ledbury is
selected. The menu of The Ledbury is analysed on perspectives like costing of menu, pricing of
dishes and design of menu. These considerations are important for the restaurant to attract people
and order something.
Costing of Menu
Costing of menu is considered as cost of process of developing menu of restaurant, hotel
or food & beverage outlet. This is one of the marketing tool that is used by food and beverage
sector organization to select them over other competitors in market place. This is a process that is
used by the design engineers to determining the derived form beverage and food products. This
is important to derive the cost of menu in order to evaluate the pricing of food items in the menu
board. This also can help the organization to evaluate their effectiveness of pricing of food as per
the cost of the Menu. All over head cost of various aspects is included in the food product in
order to develop proper menu for a restaurant. The Menu of The Ledbury is effective with this
perspective. All these factors are considered in the menu designing process.
Menu Pricing
Menu pricing is a process that is consists of calculations of cost of preparing a food
product in organization along with other expenses (Filimonau and Krivcova, 2017). This can
help the restaurant to maintain marginal profit in market place. The pricing of the Menu is
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