Food & beverage industry assignment : The Fat Duck

FBOM

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
LO 1.................................................................................................................................................3
LO 3.................................................................................................................................................6
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Food & beverage industry basically encompasses all the outlets and establishments which
are mainly involved in the providing food services to wide range of customers. The Fat Duck
restaurant is primarily a restaurant being established in 1995 and placed in Berkshire, England
and run by the chef Heston Blumenthal. It provides a range of services to their customers ranging
from food to beverages and drinks.
This report addresses various kinds of businesses in food and beverage industry, rating
system utilized at national and international level, Current & future trends in F & B industry,
Impact of current trends on Food & Beverage businesses, Adaptation of F & B business to these
future needs, Comparison between operational technologies, Role of operational technologies in
increasing business performance, Evaluation of operational technologies impact on customer
behaviour, Comparison between marketing technologies, Role of marketing technologies in
increasing business performance and Evaluation of marketing technologies impact on customer
behaviour.
MAIN BODY
LO 1
Various kinds of businesses in food and beverage industry
Food and beverage industry generally encompasses all the companies which are involved
within the processing of various raw material relating to food, packaging as well as distributing
them. This industry has shown a remarkable growth in the market since the emergence of
globalization and has flourished its business to a great extent (Davis and et.al, 2018). There are
different kinds of businesses which has helped this industry to grow and achieve their objectives.
Hotels
Hotel is basically an establishment or a managed building that offers its guests a place
where they can stay overnight for short term in exchange for defined amount. The various
amenities as well as the services provided to their guests vary drastically from hotel to hotel. The
main aim of hotels is to entice the specific types of customers via their pricing and marketing
strategy.
Restaurant
A restaurant is predominately an establishment where the food as well as drinks are
prepared and served to the customers for the exchange of defined amount of money which are

either paid before eating or during running tab. Services varies greatly from one restaurant to
another like some offer delivery services while some provide take-out but the overall goal of any
restaurant is to ensure the satisfaction of customers along with the creation of good customer
base.
Catering
This is the well established business that provides food and other services at the remote
location or site like hotels, pubs, aircraft, hospitals etc. Catering is sub-categorized into various
services like mobile catering, shipboard catering etc. Here the major goal is to develop the
service by feeding large customers and meeting their needs.
Rating system utilized at national and international level
There are generally various rating systems which are being used by the customers to rate
different restaurants. These are used both nationally as well as intentionally.
Safe food, better business(SFBB)
This rating system facilitates the small business establishments which are mainly
involved in various catering as well as takeaway businesses. Through this, the restaurants and
hotels ensures that the meal is being prepared in accordance with the food and safety
management guidelines (Vilchis-Gil and et.al, 2015). This in turn helps the consumers who
search for the best establishments to find the better one according to their rating. The restaurants
who follow these guidelines have the best rating which assists customers in choosing the right
one.
Food hygiene rating system
This is the another rating system which is being used at both the level national as well as
international. Here the restaurants are rated on the basis of hygiene standards. The establishment
stringently following the hygiene standards are given a score of 5 while the one which does not
follow are given the lowest score. Restaurant having the highest rating is awarded the best
restaurant which reflects upon the social media when consumers search for best restaurant and
thus aids in finding the right one.
Current & future trends in F & B industry
The ongoing century has provided a variety of opportunities to the F & B industry where
they can grow their business and thus the changing trend has enabled them to expand in each and
every corner of the world. The major current trend which has influenced the F & B industry is