Food Beverage Management Assignment (Doc)

Managing Food &
Beverage Operations

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Activity 1.....................................................................................................................................3
Activity 2.....................................................................................................................................5
Activity 3.....................................................................................................................................9
Activity 4...................................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Food and beverage operations includes a wide variety of activities ranging from
procurement of raw material to maintaining the right quality of services and assessing the
outcomes of business in the future. This report looks into the types of businesses within food and
beverage industry, various rating system used in this industry, current and future trends
impacting Food & Beverage businesses, basis of consumer's decision in choosing Food &
Beverage outlet, factors influencing their decision, strategies used by outlets to attract the
consumers, Food & Beverage outlets building the loyal customer base, Evaluation of the
successful strategies used by Food & Beverage industry, Impact of digital technology on
consumer buying behavior, Different operational & marketing technology used by Food &
Beverage businesses, use of digital technology in enhancing operational efficiency and final
evaluation of the abilities to demonstrate professional; food and beverage service standards.
MAIN BODY
Activity 1
Different Types of Businesses
The all companies which are involved in processing raw food materials, packaging and
distributing them are all covered under food and beverages industry. They also includes fresh
and prepared food as well as packaged food, and alcoholic and non- alcoholic beverages.
Hotels -
Hotel is the commercial establishment which provides lodging, meals and other guest
services. For example, the Hotel Hilton provides the catering and buffet services to their guests.
Guests or customers helps themselves to take the as many food item, they would like to eat. They
are also providing the room dinning services from telephone, televisions or hotels mobile app.
Restaurants -
It is an eatery which provides food and drinks to customers in exchange of money. Meals
are generally eaten up in the restaurant and some may provides the facility of take away and food
delivery services Heathrow Airport restaurant is one of the example. They serves all the major
meals that is breakfast, lunch and dinner. Restaurant along with the food they also provides the
drinks which may be alcoholic and non-alcoholic.
Catering -

Catering is the business which provides food services to remote areas or in the hotels,
offices etc. The Adelphi Hotel charges 10% catering fee, on the total amount the caterer charges
the customer . They preferred to sign an agreement acknowledging the responsibility while
utilizing the facilities or cost associated in doing so(Davis and et.al., 2018).
Different Rating System used internationally and nationally
National Level
 Dozen Rating System – The Dozen rating system is established to help shoppers to
identify the healthful product for them. The smart choice seal is very helpful for choosing
the high nutritional products. In this system food shelf tags are provided below or in the
front of the food products which helps the consumer to select the high standard
nutritional products. The Heathrow Airport restaurant provides the detail of nutrition
below the food items which helps consumers to choose a nutritional product(Dopson and
Hayes, 2015). Smart choice rating system – In the Smart choice rating system it provides simple icon
in front of the food packaging to direct customers for their smart food choice in the super
market, this will help them to select the more balanced diet and more beneficial food for
their healthy life as the food manufacturer renovate products to meet up the nutrition
criteria and prescribed them by different icon. Domino's provides simple icon on the food
which helps customer to select appropriate healthy food for them(Wood, 2018).
International Level
 Health star rating system – It is system of rating where one can quickly and easily
compare the nutrition of similar product that can typically seen in the same store. This
system provides a rating from a half top five stars- the more stars, the more healthier
food. Hotel Hilton provides rating on its food and beverages which is specified by the
stars(O'sullivan, 2016).
 GNPD rating system – The Global New Product Database is committed for delivering
the highest quality, detailed product data on new products in the food and drinks, beauty
and personal care and health etc., KFC provides detail of product on its packaging which
helps consumer to be aware of its quality.