Managing Food and Beverage Operations

This report provides a comprehensive overview of the food and beverage industry, covering various aspects such as business types, rating systems, trends, management skills, legal requirements, and customer loyalty strategies. It analyzes the impact of digital technology and explores factors influencing customer decisions.

Managing Food and
Beverage Operations

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Different Types Of Businesses Within Food & Beverage Industry.....................................1
P2. Different Rating System Used For Food & Beverage Industry Nationally And
Internationally.............................................................................................................................3
P3. Current And Future Trends Adopted By Food & Beverage Businesses To Meet Business
Objectives....................................................................................................................................4
TASK 2............................................................................................................................................5
P4. Importance Of Having Professional Management Skills In Food & Beverage Industry.....5
P5. Legal Requirements And Regulatory Standards That Food & Beverage Industry Must
Comply With...............................................................................................................................5
TASK 3............................................................................................................................................6
P6. Effects Of Digital Technology On Business Performance of Different Types Of Food &
Beverage Businesses...................................................................................................................6
TASK4.............................................................................................................................................7
P7. Factors Influencing Customer's Decision While Choosing The Food & Beverage Outlets. 7
P8. Effectiveness Of Strategies Adopted By Food & Beverage Outlets To Attract Customers
And Build Customer Loyalty......................................................................................................8
CONCLUSIONS..............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Hospitality services are considered as a sectors that provides food and beverages to their
consumers. This also facilitates the clients with accommodation facilitates that are known as the
place for staying (Bakalis, Knoerzer and Fryer, 2015). The sectors concentrate upon managing
the consumers with care for obtaining the trust are its loyalty. Several services are fast food
shops, hotel, restaurant and so on. These kinds of sectors utilises the personal and professional
management skills to facilitate effective services to their clients as well as satisfy them. The
analysis will investigate about recent and upcoming trends effecting the hospitality sectors. In
this report, legal needs as well as regulatory standards that should be compiled with food and
beverage sectors. Moreover, various operational and marketing techniques applied through
several kinds of hospitality industry. Factors that influence the consumers’ decision on which
food and beverage outlets apart from this Effectiveness Of Strategies Adopted By Food &
Beverage Outlets are also mentioned in this report.
TASK 1
P1. Different Types Of Businesses Within Food & Beverage Industry
As food and beverage industry are brooming now a days, so it have several types of
businesses. Some of them are mentioned below:
SECTOR DESCRIPTION ADVANTAGE DISADVANTAGE EXAMPLE
EMPLOYER
Casual
dining
Casual dining is
considered as a
restaurants which
main purpose is to
serves their guests as
well as facilitates
them moderates price
foods within casual
condition. Its market
segment is between
 Provides
tables
services.
 Elegant
employees
grab the
attention of
the clients.
 This is
usually very
expensive
(Wood,
2018).
For example:
Natraj dining
hall and
restaurants
facilitates the
casual dining
services.
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fast food and fine
dining.
Fast food This is considered as
the business that
facilitates food which
can be available fastly
with effective quality
of services. Effectual
for individuals those
which do not has time
to seat. It provides
their foods in disposal
dishes and flatware so
that it is easy for
clients to take it
anywhere and eat.
 Develops
services
skills of the
staff through
face to face
fundamental
interaction
with
consumers
(Bertrand
and
Parnaudeau,
2017).
 Also, can
obtain extra
money
through
obtaining
tips form the
consumers
by giving
effective
services to
them.
 Stressful in
case clients
order more
dishes from
the menu.
Fresin Fies is
performing its
business in
particular
industry as
well as
facilitating
perfect food
combo.
food
truck
restauran
ts
Food truck restaurant
is the vehicle that are
equipped to cook and
sell the foods to
 Essay way to
open new
restaurant.
 This involves
 It needs lots
of works at
initial first
year.
Sud Italia
which offers
pizza and
many more to
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customers. This types
of trends are brooming
more in the world as
this is the low cost and
overhead.
mobility as it
is simple to
move
anywhere.
 In this there
is less
number of
staff so it
may be time
consuming
if order is
more.
their
customers.
Various kinds of business in food and beverage sectors are causal dining, food truck
restaurants, fast food and so on. All these have its advantages and disadvantage. Preparation of
food as well as food services are not an separate activities
P2. Different Rating System Used For Food & Beverage Industry Nationally And Internationally
Rating system is considered as a system that is mostly utilise to measure the quality of the
services that are facilitated by various food and beverages sectors. Also, this is applied to
evaluate level of performance, methods and process comply into particular sectors. Few
countries has set standards through their government in respects of ratings (Brophy and Kiely,
2012). Where as many does not has uniform standards as well as it obey various rating methods
for evaluating or measuring the service quality. There are several kinds of rating system that are
utilise for food and beverage sectors through different countries are mentioned below:
 Michelin star: This is considered as the hallmark of fin dining quality with restaurants.
This types of rating system is utilise to evaluate the services quality that is deliver
through the food and beverage industry. This system is applied by Red Michelin Guide as
well as awards on scale upto three Michelin stars. This particular rating does not focus
upon the interior decoration of table setting, hotels, restaurants or services quality that are
provided. The ratings facilitated as per their food quality, utilisation of techniques,
uniformity as well as personality in preparing food. This may also consider forks and
spoons utilise for explaining the style of the hospitality.
 Hotel stars: It is considered as a most common rating system that is recently utilise in
various countries. The rating are provided on the scale from one to five as per the
services and food quality facilitated through food and beverage sectors. Usually, the five
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star rating is facilitated to restaurant or hotels that gives effective accommodation level
and facilitating proactive services. Four star restaurant are generally formal and large as
well as facilitating the services above common level which has well-furnished rooms and
interior. Three star rated hotels are medium in size which have decorated lobbies and
furnished rooms. Like wise two an done star are give their the size and services.
P3. Current And Future Trends Adopted By Food & Beverage Businesses To Meet Business
Objectives
Each business involving food and beverage sectors required to adapt the trends for
accomplishing the requirements of the consumers as well as satisfy them to bring its loyalty and
meet objective of the business (Chaidoutis. and Koutou, 2018). Management of the Hilton hotel
concentrated upon meeting the clients desired and adapts several trends. Various kinds of food
and beverage industry used different trends for satisfying its clients that are mentioned below:
 Mobile payment solutions: Currently mobile payment is brooming into the hospitality
industry of United Kingdom. Its ranges from the apps such as Zapper, Velocity and so on
to software which permit consumers to pay through its phones without downloading any
kinds of apps like wi-Q etc. By mobile payment, hotels or restaurants can pull out various
types of insights on its diners as well as utilise its information to bring clients again to its
restaurant. As per the UK CHIEF executive Gerry Hooper, once everyone knows about
the power behind mobile payment the clients visual image recorded into the app market
platform and restaurant can view its advantages. For example: Zapper restaurants who
have obtain approx 200 new venues in one month. Users spend tends enhances as bills
are paid through mobile phones. Due to that the bill of Zapper is 20% more than standard
one which aids them to meet the business objectives (Mobile payment solution. 2019).
 Artificial Intelligence (AI): This is significantly programming computers so it can
receive information, measure that, develop a decision as per the evaluation and then do
the provided work depending upon decision. This is considered as an emerging future
trends that aids food and beverage with supply chain management by predictive analytics,
logistic etc. firm of all sectors of food like perishable foods such as dairy products, dry
food products are utilising artificial intelligence to develop quality, assurance, facilitates
effective forecasting procedures as well as give knowledge about customer trends. By
knowing all these industry like food and beverages can meet their business objectives.
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TASK 2
P4. Importance Of Having Professional Management Skills In Food & Beverage Industry
Food and beverage sector facilitates the services of meal to their clients. It is the
enterprise involves hotels, hospitality, restaurants and many more. For example: Hilton is
leading into international market as well as for sustaining into competitive marketplace, one
required to has professional management skills so that they can grab the attention of consumers
few of the skills are mentioned below:
 Food services skills: Food services is generally related with food presentation and
offerings to clients. The purpose of effective food services is to facilitates safe, eye
catching, good quality food at appropriate temperature (Cuervo-Cazurra, Newburry and
Park, 2015). Features of effective food services in context of restaurant, their ambience
and consumers desires. Hospitable environment with well trained and attentive
employees, not so much slow etc. methods of this services is table, single point, assisted
and so on. Therefore, in food and beverage sectors should have this skills so that they can
provide effective services to its customers and gain their loyalty. Moreover, it aids in
preparing, resourcing and setting up the food services like to enhance the available
service area space, handling the neds of the services in order to increase business
objectives:
 Beverage services skills: This is related with presenting the beverages into various styles
and so on. It includes cocktail services, wine etc. the beverage services provider should
have knowledge about the stock ordering and rotation methods so that they can enhance
the beverage products shelf life, handling the the wine or bar such as suppliers contract
management, monitoring as well as deliveries of cellar and drinks storage operations.
P5. Legal Requirements And Regulatory Standards That Food & Beverage Industry Must
Comply With
Government facilitates few legal standards upon food and beverage sectors for lowing
down the food borne sickness incidences. This is compulsory for hospitality sectors to comply
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those norms as well as give safe and hygiene foods to consumers (Davis and et.al., 2018). Some
of the legal requirements and regulatory standards that are to be obeyed while food preparation,
storing and serving are mentioned below:
 Food and Safety act, 1990: In UK, the food and safety act must be comply through food
and beverage industry as this is essential that food must be safe to eat, is not infected in
any manner. This facilitates the structure for whole legislation of food. The essential
accountabilities for overall food businesses in UK under the act are to assure that:
◦ Enterprises does not involves anything into food, obviate anything from food in any
manner this means that it should not damage individuals heath who eat that.
◦ Food business sell is s per the nature, substances or quality that clients will desire.
 Licensing Act 2003: As per this act the food and beverage sector who sell alcohol have
to take license for selling it. The objectives of the particular act is to prevent from
disorder and crimes, people safety, prevention from public nuisance and so on. Therefore,
Food & Beverage Industry should comply this act so that they can sell alcohol freely and
in case any kinds of illegal activities occurs they do not have to stress more as they have
licence.
TASK 3
P6. Effects Of Digital Technology On Business Performance of Different Types Of Food &
Beverage Businesses
Food and beverage sectors utilises various technologies to grab the attention of the clients
for operating their businesses as well as sustaining competitive advantage (Lund-Durlacher. and
Antonschmidt, 2019). For example: Hilton hotel utilises several marketing and operational
technologies for attracting the audience and developed their operative effectiveness that
outcomes in accomplishing objectives of the business:
Operational technology Marketing technology
Operational technology is considered as the
hardware and software which finds a
modification by direct monitoring and
controlling physical device, methods and
business events. As cash less transactions is
Marketing technology is considered as the
software system that aids firms to implement
the marketing plans as well as activities. This
permit enterprise to utilise technology and
promote their products or services by applying
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brooming due to technology advancement.
Various sectors such as food and beverage
sectors adapt this technology so that they can
manage their business operations. Some are:
Payment technology: this involves the options
such as pay-at-the-counter and pay-at-the-table
. Both are somehow similar as in one payment
is done on table and another on counter. Shelf
service order and check out this means, clients
do not have to wait more while placing order.
In context of quality, sustainability and safety,
various problems are affecting food and
beverage sectors. In order to resolve that cost
effective methods is utilise for creating the job
delivery secure, effective quality etc.
technology. It involves social media, multi
media platforms and many more so that food
and beverage sectors can promote their
products or services, obtain feedbacks from
clients as well as support consumer data base
management, shows online promotion and
advertising. The marketing technology that are
mostly used in food and beverage sectors is:
 Social media is the marketing
technology that facilitates easy means
to reach consumers. This facilitates
food and beverage sectors to market its
brands while having social media
policy. Moreover it develop community
within audiences.
TASK4
P7. Factors Influencing Customer's Decision While Choosing The Food & Beverage Outlets
Food and beverage sectors are leading day by day and there is having enhancing pressure
for managers and leaders to keep upgraded with the modifying trends into the environment of
business (Mattevi and Jones, 2016). So, in case of Hilton hotel is have pressure to accomplish the
changing requirements of guests into competitive market area. The modifying trends involves
new product innovation, social trends and many more. Few of the factors that influences the
decision making of the clients are mentioned below:
Starbucks Cafe Coffee Day The Melting Pot
Restaurant
Innovation Starbucks utilises
advanced as well as
innovative technology
Cafe Coffee day
applies innovation into
preparing food
Melting pot utilises
innovation in its food
preparation and
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in order to grab the
attention of more
consumers.
products as well as
facilitates more variety
of coffees to clients
and grab their
attention.
facilitating consumers
with several variety
into services delivered
and grab their
attention.
Media Media influence the
decision making of the
consumers as
Starbucks utilises
marketing media for
advertising their
products as well as
services.
Cafe Coffee day utilise
several marketing
media for grabbing the
attention of the clients
that are Facebook,
Instagram and many
more.
Melting pot not
successful in
advertising their
products or services by
marketing media. But
its performed
marketing through the
words of mouth by
their satisfied as well
as happy audiences.
P8. Effectiveness Of Strategies Adopted By Food & Beverage Outlets To Attract Customers And
Build Customer Loyalty
Food and Beverage sector adapts few strategies for grabbing the attention and retaining
their consumers into international marketplace as well as obtain competitive advantage over their
rivals (Min, Swanger and Gursoy, 2016). This is not an easy task to identify what makes clients
to love foods. Its only happen when consumers comes to their door step. For instances, few
strategies that are utilise through respective sectors in order to bring loyalty of their audiences.
That are mentioned below:
 Coupon Marketing Campaign: This is considered as an effectual strategy as this
develop the business of food and beverages and build customer loyalty. It includes
various types of coupons such as flat rate coupons, percentage based discounts and many
more. This is utilise largely into respect industry as it enhance their traffic,sales and
consumers loyalty.
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 Loyalty Cards Campaign: This is not any kinds of traditional coupons or discounts, it is
considered as an option of ideal discount (Trattner and et.al., 2019). It permit clients to
accumulate sticker and stamps for every time they reach towards bars restaurant or
resorts, permitting them to yet perform up-to a free meal etc. This kinds of coupon is
appealing to enterprise within food and beverage sector as this keeps their consumers
coming back again and again. Through this strategies outlets of the food and beverages
can grab the attention of more consumers as well as develop the consumers loyalty (Van
der Wagen and Goonetilleke, 2015).
Therefore, some of the strategies that are used by different cafe, restaurants examples are
pizza hut restaurants is recently trailing cocktail bars into their restaurant. Costa coffee and
Starbucks develop nitro cold brew coffee into UK in 2017. etc.
CONCLUSIONS
From the above report it is concluded that food and beverage sectors are leading in all
over the world for sustaining into competitive market and bringing consumers loyalty. As there
are various kinds of business in this industry such as food truck restaurant, casual dining etc.
also, hotel stars and so on rating system are used in this sectors. Trends such as artificial
intelligence and online payment are affecting the this business positively. moreover, it is also,
analysed that food and beverage services skills are essential for it in order to provide good
services. Food and safety act, licensing act etc. are some legislation that should be comply in this
industry. Operational and marketing technology are compare to range various kinds of
businesses. Innovation, media are few factors that influence the decision making clients. Apart
from this some strategies such as marketing mix and many more are used to attract consumers
and their loyalty.
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REFERENCES
Books And Journals
Bakalis, S., Knoerzer, K. and Fryer, P.J. Eds., 2015. Modeling food processing operations.
Elsevier.
Bertrand, J. L. and Parnaudeau, M., 2017. No more blaming the weather: a retailer’s approach to
measuring and managing weather variability. International Journal of Retail &
Distribution Management. 45(7/8). pp.730-761.
Brophy, M. and Kiely, T., 2002. Competencies: a new sector. Journal of European Industrial
Training. 26(2/3/4). pp.165-176.
Chaidoutis, E. and Koutou, A., 2018. The Framework of Hygiene Inspections in the Food Sector
in Greece-Implementation of HACCP Principles and Penalties in Case of Non-
Compliance. Health Science Journal. 12(3).
Cuervo-Cazurra, A., Newburry, W. and Park, S. H., 2015. Emerging Market Multinationals:
Managing Operational Challenges for Sustained International Growth Introduction.
Davis, B. and et.al., 2018. Food and beverage management. Routledge.
Lund-Durlacher, D. and Antonschmidt, H., 2019. Towards a Framework for Sustainable and
Responsible Food Operations in the Holiday Context and Implementation Approaches
in the Travel Industry. In Corporate Sustainability and Responsibility in Tourism (pp.
327-341). Springer, Cham.
Mattevi, M. and Jones, J. A., 2016. Food supply chain: Are UK SMEs aware of concept, drivers,
benefits and barriers, and frameworks of traceability?. British Food Journal. 118(5).
pp.1107-1128.
Min, H., Swanger, N. and Gursoy, D., 2016. A longitudinal investigation of the importance of
course subjects in the hospitality curriculum: An industry perspective. Journal of
Hospitality & Tourism Education. 28(1). pp.10-20.
Trattner, A. and et.al., 2019. Product complexity and operational performance: A systematic
literature review. CIRP Journal of Manufacturing Science and Technology.
Van der Wagen, L. and Goonetilleke, A., 2015. Hospitality management, strategy and
operations. Pearson Higher Education AU.
Wood, R. C., 2018. Strategic questions in food and beverage management. Routledge.
Online:
Mobile payment solution. 2019. [ONLINE] Available
through:<https://www.thecaterer.com/articles/359995/how-mobile-payment-apps-will-
shake-up-hospitality>
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