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Supply Chain Management of Australian Prawns'

   

Added on  2020-04-07

11 Pages1590 Words132 Views
FOOD MARKETING FOOD MARKETING: AUSTRALIAN PRAWNS STUDENT NAMENAME OF THE INSTITUTE

FOOD MARKETING Executive SummaryThis report would focus on the specific product of ‘Australia prawns’. The objective of this report is to discuss the supply chain management of ‘Australian prawns’. The report would identify and evaluate the design and performance of supply chain for prawns. The report discusses the opportunities and challenges associated with the prawn industry and based on the opportunities and challenges the report also discusses the set of recommendations for the organizations operating in this industry. 2

FOOD MARKETING 1Table of Contents1.0 Introduction to the Product.......................................................................................................42.0 Mapping of supply chain – Australian prawns business..................................................43.0 Evaluation of the current supply chain..................................................................................53.1 SWOT Analysis........................................................................................................................................63.2 Recommendations.................................................................................................................................64.0 Conclusions.....................................................................................................................................75.0 Key Recommendations................................................................................................................7References..............................................................................................................................................9List of figure:.......................................................................................................................................10List of tables:.......................................................................................................................................113

FOOD MARKETING 1.0 Introduction to the Product The seafood market in Australia is highly competitive market. This is one product that is little bit underperforming in the market (Denham & Howieson, 2015). This product is chosen fordiscussion, as there is an increased global and local demand of prawns in the industry. The prawnbusiness in Australia is divided between organized sector and unorganized sector. The players in the organized sector have big farms where they do prawn production in large scale. Then, there are small players who would have small areas for prawn production (Dentoni & Klerkx, 2015). These are the players who will sell their products to mediators in the market. The supply chain of‘Australian prawns’ can be discussed as:2.0 Mapping of supply chain – Australian prawns business The existing supply chain of prawns business is quite complex. The prawn production is a process for organizations with a lengthy supply chain. There are so many organizations in the marketplace that if players do not provide the quality, the client will shift their business to other organizations. It is important that organizations should have inbuilt quality in them that will make impossible for the users to make mistakes. Likewise, as there is increased focus on cost cutting and improving the margins, most of the organizations are focusing on identifying the waste in their projects and cutting down the wastage so as to improve the margins. There are number of stakeholders involved in the prawns production process (Dentoni & Klerkx, 2015). One of the key stakeholders for organizations in this business is a supplier. The suppliers are fishermen who do fishing. The suppliers would sell the products to companies who are involved in export and trade business of prawns. The trade partners would further sell the prawns to retail 4

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