Food Safety Management: Strategies for Business Development Plan of Fat Duck Restaurant
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This report discusses the business development plan for the Fat Duck restaurant, including strategies such as SMART Aim, 4P's of marketing, Communication 7C's, Kotter's 8 steps of change model, Benchmarking, and Balance score card. The report also highlights the importance of effective communication and benchmarking for achieving organizational goals.
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FOOD SAFETY MANAGEMENT
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TABLE OF CONTENTS INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 Executive summary......................................................................................................................3 SMART Aim................................................................................................................................3 4P's of marketing.........................................................................................................................3 Communication 7C's...................................................................................................................4 Kotter's 8 steps of change model.................................................................................................5 Benchmarking..............................................................................................................................6 Balance score card.......................................................................................................................6 CONCLUSION................................................................................................................................6 REFERENCES................................................................................................................................7
INTRODUCTION In these report business development plan for organization made with purpose of providing plan for Fat Duck restaurant. In order to determine problems by facing in effective manner and able to achieve aims and objectives of restaurant (Kusuma, Syah and Indradewa, 2021). Also, implemented practices of management to review tools of their management. It will implement different plans that is driven from various factors. By implementing Kotter's change model to properly determine their eight steps for organization in regard to their improves performance. MAIN BODY Executive summary These discussed various perspectives that arise in organization for implementing into organization for achieving goals. For business development plan of restaurant by different strategies implemented in these, and evaluated such as making SMART aims of its, 7c's communication and many other procedure defined in these. SMART Aim To improve number of customer visits of restaurant website and physical store up to increase their sustainability within year. To increase the market share of Fat Duck restaurant up to 10% by providing range of new dishes to their customer. To enhance the sales up to 20% by introducing new product or innovate existing products. To rise consumer satisfaction for expanding business to achieve goals of company. 4P's of marketing There are different element of the marketing plan which is used by company to improve the marketing policy to generate higher profit from the market place. This element are generally known as marketing mix (Karim and et.al, 2021). In these includes product, price, place and promotion. To make the marketing strategy more effective these elements are need to be considered by the organization. By making some changes in these P’s organization can improve the performance of organization in the market place. Product-The restaurant may provide varieties of prices and includes in menus their ingredients usedinproduct.Fromwhichcustomercanchossetheirdishesandotheraspertheir
convenience,these helps in enchancing productivity of business. By making new and creative dishes and other products for their making new innovative dishes that attracts customers. Price-Pricing is a process that is used by the business organization to target different level of people from the market place. By implementing better and effective pricing can allow the restaurant to target people from higher class, and middle class. Place-This restaurant is situated in UK, for expanding their business growth can do by implemeting new strategy that develop their or open their branch of restaurant in several areas. By which customers can easily reach to their nearby restaurant and saves their money. It helps in making customer feel satisfaction and not find any problems related to place. Promotion-In regard to restaurant, uses new technologies of marketing like digital marketing andsocialmediamarketingsuchthatFacebook,twitterandYoutubetomakedirect communication and connection to the consumers (Mei, 2021). Through promoting products at different mediums of channels helps in expansion of business through considering different techniques that attracts customers towards their restaurant. Communication 7C's FordoingeffectivecommunicationinorganizationdifferentC'sareusedformaking communication between consumer and organization. Completeness-In order of making effective communication, it takes place in complete form that the message should proper and easily understand (Paige and et.al, 2021). So, communication should be in complete form. Conciseness-It includes that communication must be short and simple through which it easily finds and in concise manner without adding too much on it. Consideration-To make communication most appropriate that consider consumer emotions, needs and make their issues to be considered for making communication by interaction in better manner. Clarity-This defines that communication should be clear and understood able, that make consumer to easily understand that what's the product is all about through clarity. Concreteness-In regard to organization, it is sustained with particular facts and numerical and build reputation among consumer. Courtesy-It signifies that taking into application both perception on as well pleasure of receiver message for conducting proper courtesy.
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Correctness-In accordance to make effective way of communication, the message that convey is in correct form, no grammatical error should be seen in this. To made communication in corrective way, proper way of communication takes place. Kotter's 8 steps of change model It highlights eight levels that business must follow to overcome issues and problems by determining into succeeding organization goals. Establish sense of seriousness-The procedure must start with creating sense of urgency between both leaders and workers (Toor and et.al, 2021). For achieving targets of restaurant, must be involved change for requirement because change is must have needed for making development of organization. Putting together and manage affiliation-This level is brings combine competitive group with right knowledge, education etc. In order to provide leadership to modification of efforts and leverage shareholders. For guiding proper coalition among restaurant for making together to perform work. Creating vision and planning-The main aim of this is to develop sense of vision in order to channelize creative and make productive strategies for getting achievement for organization. Communicating uncertain vision for change-This helps in making effective communication that provides clear vision for making restaurant to motivate them in order to make initiative according to time changes. Remove obstacles to action-It helps in finding out barrier that develop in organization, to overcomes in an effective manner this step is considered. To remove such barriers to make their sustainability growth in workplace to achieve goals of organization. Achieve short term achievements-By going as long way to achieve success may demotivate employees, in order to satisfy them (Schmutz, 2021). Organization must achieve their goals in short period of time for accomplishing in desired manner. Constitution on change-In accordance to see that group of team is working in effective way to get success by working as productively,This step is used for determiningthat team is implementing change for success of business. Make review stick-This step ensures that everyone is doing their according to changes take place, and they are going in right path or not. To assure that each one is aligned with new path to make attaining aims and objectives of organization.
Benchmarking It is considered as exercise for making comparison of two different organization that helps in evaluating benchmark of their. Fat Duck restaurant is fine dining restaurant that has good performance as it provides varieties of services to their customers (Long and et.al, 2021). Whereas, Hakkasan restaurant performance is quite different as it is a Chinese restaurant that provides distinctive service such as fine dining, Chinese motif's etc. But as compared to fat duck restaurant there performance is not that much good as this restaurant is as it provides different types of facilities to their consumer to satisfy their needs and requirements. Balance score card Financial perspective In these occur high rate of acquisition edge, improvescashflow,deductinggeneral expenses. Learning and growth For getting success to organization, provide trainingtoemployeesandmakestrategic informationtodeveloptheirgrowthin business. Customers Rise satisfaction of consumer to attract more customers towards organization (Muhammad, KusriniandNasrini,2021).Also,satisfied needs of customers that is main motive of organization. Internal Business processes Improveproductionefficiencyandreduces problemsisrequiredforinternalfirm procedure. By getting more success in determined benefits fororganizationthathelpsingrowthof business. CONCLUSION The report has been concluded business development plan that has been made with purpose of achieving aims and targets of organization. In these various plan and strategies has been defined for facing challenges in positive manner and removing obstacles of organization in short period of time. It has been determined several things such as applying Kotter's eight steps of change model. Their objectives, benchmarking and makes balance score card for achievement of business and for effective communication 7C's is implemented for attaining growth of organization.
REFERENCES Books and Journals Karim, R. and et.al, 2021. The Impact of 4Ps Marketing Mix in Tourism Development in the MountainAreas:ACaseStudy.InternationalJournalofEconomics&Business Administration (IJEBA).9(2). pp.231-245. Kusuma, A., Syah, T.Y. and Indradewa, R., 2021. Implementation Of Financial Strategy Business Plan Arena Corner.American International Journal of Business Management. 4(07). Long,A.M.andet.al,2021.Benchmarkingmicrobialgrowthratepredictionsfrom metagenomes.The ISME journal.15(1). pp.183-195. Mei, F., 2021. Rural Tourism Market Development and Marketing Strategy--Based on 4ps Strategy. Journal of Frontiers of Society, Science and Technology. 1(3). pp.42-45. Muhammad, N.F., Kusrini, K. and Nasrini, A., 2021. Menggunakan Cobit 4.1 Dan Balance ScorecardUntukMerancangTataKelolaSistemInformasi.JurnalInforma:Jurnal Penelitian dan Pengabdian Masyarakat.7(1). pp.21-26. Paige, J.T. and et.al, 2021. Qualitative Analysis of Effective Teamwork in the Operating Room (OR).Journal of Surgical Education.78(3). pp.967-979. Schmutz, J.B., 2021. Institutionalizing an interprofessional simulation education program: an organizational case study using a model of strategic change.Journal of Interprofessional Care.pp.1-11. Toor, J. and et.al, 2021. Inventory Optimization in the Perioperative Care Department Using Kotter's Change Model. The Joint Commission Journal on Quality and Patient Safety.