Food Service Management: Supply Chain Approaches and Management Practices

This document discusses the various food supply chain approaches and key stakeholders in the process of food service management. It also explores the principles of effective procurement and sourcing processes and different management practices that support successful business operations. The importance of ethical practices in food service organizations and their impact on overall business success is also discussed.

Food Service
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Various food supply chain approaches and key stakeholders in the process........................3
P2 Principles of effective procurement and sourcing processes for a food service operation....4
TASK 2............................................................................................................................................5
P3 Application of different analytical tools to support effective management strategies..........5
P4 Different management practices that support successful business operations......................7
TASK 3............................................................................................................................................8
P5 Ethical practices in food service organisation and impact on overall business success........8
TASK 4............................................................................................................................................9
P6 Management practices within food service operation, using performance review
techniques...................................................................................................................................9
P7 Recommend and produce management alternatives to improve performances, including an
implementation plan.................................................................................................................10
CONCLUSION.............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Food service management is defined as the way of managing both food as well as service
in restaurant (Ahmed and et. al., 2015). It is managed through food service manager who are
liable for day to day operations of restaurant and other establishments which serve and prepare
foods and beverages. They direct their employees for providing satisfaction to customers by
providing them with better dinning experience and managing overall activities and operations to
earn maximum profits. It is very important to provide good services to customers. The given
organisation is based on Hard Rock Cafe which was established in 1971 at London, United
Kingdom. This deals in providing casual dinning restaurants, hotels and casinos. The aim of
report is to investigate sourcing and procurement processes in food service organisation. The
different operations management strategies within food service context and importance of ethical
management for overall business success are discussed. It has also cover improvement plan for
organisational challenge within food service organisation.
TASK 1
P1 Various food supply chain approaches and key stakeholders in the process
Food supply chain is also called food system which is referred as procedure that identify
how food through farmers ended up on consumer's tables (Ali, Tan and Ismail, 2017). This is the
responsibility of respective restaurant to ensure about providing high and premium quality food
to users in proper manner. The several food supply chain approaches in food industry are given
here:
Fine Dinning- It is the responsibility of respective restaurant to give cool and good
environment with proper sitting capacity and fancier menu. This offer list of wines to assist users
with food as well as wine pairing.
Casual Dinning- In this approach, respective restaurant serves moderate priced food in
casual environment. This provide table services to guest in best effective and efficient manner.
Pop-Up Food Services- It is the approach which is used by restaurant where pop-up is
incurred at any place for specified period of time for showing talent to huge number of audience
so that people will make future investment in particular restaurants. The chef of Hard Rock Cafe
has to demo their skilled and talent in front of their audience to expand business in appropriate
manner.

Conferences and Events- These are the approach which are used in food service
industry (Archer and et. al., 2013). Here, conference is defined as meeting of people in which
they confer about particular topic whereas on other hand event means ceremony, convention,
festival and celebration which is celebrated together with people. The respective restaurant
should have enough space for conducting conferences and event in proper manner.
Themed Food Services- This is referred as kind of restaurant which is based on
particular theme in order to attract large number of customer to provide them better memorable
experience. The Hard Rock Cafe is theme based restaurant which focus on providing good
service along with services.
Food supply chain process begins from farms and finish at fork. It is restaurant's
responsibility for managing each and every steps in order to deliver food to consumers in
appropriate way. The key stakeholders in food supply process are as follows:
Food Business- In today's context, food sector is regarded as largest as well as growing
in market. More than 310,000 food business are operating their firm that employs 4.8 million
people in order to work with them (Stakeholders in the Food Regulatory Sphere – A Quick
Guide, 2019). These stakeholders aid in rising profits of business in effective manner.
Consumers- They are stakeholder in food process who ultimate availing services of
restaurants which starts from arriving into place, tasting food and many more. The Hard Rock
Cafe should focus on providing premium quality food and services to their consumers so that
they visit it again.
P2 Principles of effective procurement and sourcing processes for a food service operation
Procurement is referred as getting goods as well as services to run business in appropriate
manner (Bird, Lack and Perry, 2015). The several principles of effective procurement under
operation of food service are as follows:
Different Types of Profit Opportunities- The respective restaurant has an opportunities
which is available through procurement procedures in terms of increasing growth, success,
market share and others. With this principles, business can make appropriate decision making
which is required in enterprise. Procurement assist them to save direct and indirect cost
opportunities and serve industry in best way.
Maintaining Quality and Quantity Controls- Hard Rock Cafe has to maintain quality
as well as quantity of food service operations. There are several tools that are used for

determining controls of food industry. The supplier has to check and approved list that is
required to them for food preparation or processing.
Sourcing is referred as practices in which there is locating and selecting of business is
performed for given set criteria (Bosona and Gebresenbet, 2013). The several principles of
effective sourcing under food services are as follows:
Aftersales Services and Warrantees- In this sourcing principle, Hard Rock Cafe has to
provide after sales services and warrantee which is possible through taking feedback and
opinions of their consumers in order to improve themselves. This helps them to enhance their
brand value and goodwill at marketplace.
Value of Money- According to this principle of sourcing, consumers should be provided
high premium food and services quality for which they have paid money. If customer get value
as per their paid money then their loyalty increases towards restaurant that leads to enhance
profit margins.
Types of Supplier Payment Options and Methods- In order to run food operation in
proper manner, it is very important to provide supplier with many payment options and methods
so that they don't face any problems and difficulties. In Hard Rock Cafe, they have multiple
options for payment of their bills.
TASK 2
P3 Application of different analytical tools to support effective management strategies
The application of several tools which support management strategies are as follows:
SWOT Analysis
It is defined as techniques that assist in identifying internal strength, weakness and
external opportunities and threats of business in an effective manner. The SWOT analysis of
Hard Rock Cafe are as follows:
Strengths- Hard Rock Cafe is globally present which is operating more than 50 countries
and possess high brand equity (Hard Rock Café SWOT Analysis, Competitors & USP, 2019). It
has excellent ambience that provide comfort environment to people along with conducting
events at premises. This has strengths in terms providing customer experience for priority
setting. Hard Rock has product range from hotels to casinos.

Weaknesses- The respective restaurant carry high cost and priced products which leads
to differentiation strategy that is weakness for it. It highly depend on existing consumer rather
than obtaining new one.
Opportunities- The Hard Rock Cafe has opportunities to make diversification in
beverages and foods along with adding customer centric programs for enhancement of customer
loyalty. It can further add more variety of foods in their menu cards.
Threats- There are different competitors of respective restaurant dealing in same food
quality that decline market share. Current market of cafe are declining due to large number of
competitors coming with new ideas and opinions.
Porter 4 Corner Analysis
This is defined as tool which is used for analysing competitors action that was developed
by Michael Porter. The Porter 4 corner analysis of Hard Rock Cafe are described below:
Drivers- It is motivation factor that assist employees for better work performance. The
drivers of Hard Rock Cafe includes financial goals, business philosophy, organisational
structure, external constraints, corporate culture, leadership team backgrounds (COMPETITIVE
INTELLIGENCE: FOUR CORNER’S ANALYSIS, 2019). This should be checked on regular
basis so that they can win from their competitors.
Management Assumptions- This is motivational analysis of management assumptions
where activities related with managing are considered in proper manner (Fernando, Ng and
Yusoff, 2014). Hard Rock Cafe has to formulate proper strategies related with perceived industry
forces, strength & weaknesses of business, organisational value and cultural traits. With
considering such components, they can manage activities and operations of business in effective
and efficient manner.
Strategy- This is called action oriented of business in which several drivers are applied
for making proper strategy. Hard Rock Cafe has to make strategy for their business, consumers
and employees in terms of business value, development of relationship and choosing firm for
investment.
Capabilities- For management strategies, capabilities of business has to be analysed in
proper manner so that positive outcomes can be attained. Hard Rock Cafe has to consider
capabilities in terms of providing training to staffs, marketing skills, copyrights, financial
strengths and so on. With use of capabilities, appropriate results is achieved by restaurant.

P4 Different management practices that support successful business operations
In order to run business operations successfully at food service organisation, it is
important to follow several management practices (Hong and et. al., 2014). Those activity assist
in proper running of enterprise and their operations in proper manner for achievement of goals
and objectives in an effective manner. Some of the important management practices which are
applied by Hard Rock Cafe for successful business operation are mentioned below:
Managing Human Capital and Resources in Operations
This practices is measured through Belbin team roles that is classified into nine category
under three roles such as:
Action Oriented Role- The staff who are working at Hard Rock Cafe has to improve
performance of team, putting their plans into actions. In order to achieve goal and objectives,
they have to play role of finisher, shaper and implementer people so that plan convert into
actions.
People Oriented Role- These role bring new ideas, opinions and people together to
perform work in appropriate manner (Jones, 2017). For working in Hard Rock Cafe, employees
has to play role of resource investigator, coordinator and team worker. This help them to
coordinate and assist each other for achievement of goal and objectives.
Thought Oriented Role- In this role, people has to analyse various options and provide
technical help to business in terms of plant, specialist and monitor evaluator so that they conduct
business and operations in effective and efficient manner. It aid respective restaurant to run
business operation in successful manner.
Property and Resource Maintenance Process
The several practices under property and resource maintenance process are as follows:
Food Services Facilities to Maintain- The customers of Hard Rock Cafe should be
provided with food services facilities in order to maintain goodwill and brand value at
marketplace. It assist in running of operations and activities of business in successful manner.
Staffing and Roles in Maintenance- It is the responsibility of manager of Hard Rock
Cafe to assign their staff with their roles and duties so that they can perform in better manner.
With this they can maintain activities and operations of business in best possible manner.

Therefore, these both management practices support to run business operations and
activities in successful manner at food service organisation. It should be applied by respective
restaurant so that they can survive and get success at marketplace.
TASK 3
P5 Ethical practices in food service organisation and impact on overall business success
It is very important for organisation to follow ethical values and principles so that
operations and activities of business can be run in successful and efficient manner (Josiam and
et. al., 2017). The ethical practices in organisation is related with CSR activities that are applied
by organisation to increase goodwill and competitive advantages. Here, Corporate Social
Responsibilities is defined as welfare practices which are conduct by business for solving
problems and issues of community and society in appropriate way. This assist in providing
benefits to attract consumers, stakeholders, enhance goodwill, market share, retain employees
and so on. Hard Rock Cafe has to follow CSR practices in their restaurants which are described
below:
Eco-Friendly Practices- The respective organisation has to use eco-friendly ingredient
and manufacturing process while preparing food for their consumers. All the activities and
operations should be conducted in ethical and legal manner.
Use of Ethical Alliance- In this approach, Hard Rock Cafe has to use ethical alliance in
terms of following: Conduct Fair Trade- It is the responsibility of Hard Rock Cafe to conduct fair trade with
their suppliers, stakeholders, consumer, employees and many more (Macfadyen and et.
al., 2015). This assist in attracting and retaining their customer and employees for longer
time period which leads to attainment of goal and objectives.
 Organic Produce and Local Producers/ Suppliers- Hard Rock Cafe has to use organic
ingredient manufactured by local suppliers to provide high quality and safe food to their
customers in best possible manner. This helps them to retain people for long term and
leads to follow ethical practices.
The practices of CSR will impact on activities and operations of business. These assist in
influencing stakeholders as they want to make investment in those organisations that has high

goodwill and market value. It is possible through maintaining CSR activities in business for
positive outcomes. The CSR activities has impacted Hard Rock Cafe in following ways:
Leads to Staff Retention- Hard Rock Cafe can retention their staff and employers for
long term period by following ethical practices as each individuals want to work with highly
reputed and valued business.
Business Longevity- The ethical practices leads respective organisation to survive their
business and operations at long time period. With the following of ethical practices leads to run
firm in positive manner.
Enhancement of Brand Power/Strength- The implementation of ethical practices assist
Hard Rock Cafe to enhance their brand value as well as goodwill at marketplace. This also lead
to attract large number of stakeholders and customers in best possible manner.
TASK 4
P6 Management practices within food service operation, using performance review techniques
Performance review tool is referred as systematic assessment of performance of business
for success and growth at marketplace in best possible manner (Marriott, Schilling and Gravani,
2018). The several practices of management within food service operation used by Hard Rock
Cafe are as follows:
Food Service Quality Monitoring and Control Process- This technique help Hard
Rock Cafe to monitor service quality of food and control in case of any misconduct. It assist in
providing high quality services to consumers in best possible manner. This is responsibility of
organisation to use high quality services for food and monitor and control it in effective and
efficient manner.
Taking Customer Feedback of Satisfaction- Hard Rock Cafe has to take feedback from
customer about services and quality of food provided by them (Motarjemi and Lelieveld, 2013).
In this techniques, feedback plays an important role in improving quality of food and services.
This assist in achievement of business goal and objectives in an effective and efficient manner.
Therefore, such technique is applied by all food industry.
Monitoring and Evaluation Tools- The various kinds of monitoring and evaluation
techniques that can be applied by organisation in order to monitor all activities and evaluate
them. These tools includes audits, environmental health checks and inspections which aid in

betterment of business. The monitoring and evaluation tools used by Hard Rock Cafe are as
follows:
 Standard Operating Procedures (SOP)- This is referred as step instruction which is
made by business to help their working force such as staff and employees to carry out all
complex and routine work and operations. It is mainly focus on attainment of efficiency,
quality output, performance uniformity and on another side, it reduces
miscommunication and failure regarding compliance of regulation. Thus, in context of
food service management, SOP is highly used for positive outcomes.
P7 Recommend and produce management alternatives to improve performances, including an
implementation plan
The business has to make modification in their plan for improving their performance
(Papargyropoulou and et. al., 2014). Such plan are made after analysis, monitoring and
evaluation of business operation and activities. Management alternatives as well as
implementation plan are:
Management Alternatives
The food service organisation has to make management alternatives for improvement in
their performance. They are as follows:
Benchmarking- Benchmarking refers to procedure of measurement of products and
services of a company to the industry best practices. This can help Hard Rock Cafe to measure
their services and goods with similar organizations.
Balance Scorecards- It is a performance metric alternatives which can be used to
identify and improve resulting outcomes of various business functions. Hard Rock Cafe uses
Balanced Scorecard to measure their learning and growth, finance and business processes.
Implementation Plan
This includes following:
Seven C's of Implementation- It assist in implementation of action plan that carry 7C's
like: Clarity- The implementation plan must be clear, practical and easy to understand (Saad
and et. al., 2013). People reading the project should review the plan from to time to time
and should guide the organization. This can help respective organisation to send
everything in clear and transparent manner.

 Communication- Regular communication should be maintained with the employees at
Hard Rock Cafe. This will help them prepare for the changes that will come from
implementation of new technology. Communication will promote a sense of transparency
in the organization. Change Management- A proper change management approach should be followed at
Hard Rock Cafe in order to make the staff comfortable when a new technology or a
software is introduced in the company. This can involve training, involvement of the
staff. Criteria- A very important measure of an implementation program is that how uniquely it
addresses the criteria to organization. The respective organisation has to meet criteria of
people in an effective and efficient manner. Checklist- The plan should include a checklist of essential elements if the
implementation phase has to be a success. Each and every aspects of restaurant has to be
checked by manager in proper manner. Call on Help- Implementation of new technology and software can be complex. In such
cases help can be taken from similar organizations that have had similar experiences.
 Choose the Right Provider- A provider with a long track record and a positive rapport
must be chosen to deliver implementations on time and on a budget.
SMART Planning- The Hard Rock Cafe has to make objective by considering SMART
planning that should be achievable within stipulated time period. It provide guideline
CONCLUSION
The above assignment concluded that food service management is required in proper
operation and activities of food and service industry. Food supply chain has approaches in terms
of fine dinning, theme based foods and so on having various stakeholders such as customer and
food business for positive outcomes. The principles related with sourcing and procurement of
food operation like value for money, quality and quantity maintenance and so on has to be
followed. In order to run business in successful manner, practices and tools has to be followed in
proper manner. Ethical practices assist food industry for overall success and growth of business.

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Online
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Stakeholders in the Food Regulatory Sphere – A Quick Guide. 2019. [Online]. Available
through: <https://www.fieldfisher.ie/stakeholders-food-regulatory-sphere-quick-guide/
>.