hi ,\nplease see attached brief , \nkindly use differs company as the example giving as the works to be complete different from other work \nthank you\n
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Food Service Management
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Contents INTRODUCTION...........................................................................................................................................2 TASK 1..........................................................................................................................................................2 P1 Different food supply chain approaches.............................................................................................2 P2 Principles of effective procurement and sourcing processes..............................................................3 TASK 2..........................................................................................................................................................5 P3 Analytical tools to support effective management strategies............................................................5 P4 Management practices to support successful business operations....................................................6 TASK 3..........................................................................................................................................................7 P5 Ethical practices and their impact on food service organisation........................................................7 TASK 4..........................................................................................................................................................8 Covered in PPT.........................................................................................................................................8 CONCLUSION...............................................................................................................................................8 REFERENCES................................................................................................................................................9 1
INTRODUCTION Food service industry is considered as fastest growing and developing business as they are concerning for providing effective quality food services to their customers. The consideration of food service management within the restaurant is essential in terms to operate all the activities related to prepare food and beverages can be carried out in an effective manner. In case, if restaurant will not provide safe food that may cause food poisoning, allergies and other serious disease. It is essential for them to certify from the ISO's as if define all those standards which needs to be followed by organisation in order to analyse, control and monitor the quality of food so that all the issues can resolved. For analysing different aspects of food service management the taken restaurant is Hard Rock Cafe which is a chain of theme restaurants which have formed in 1971. This file will cover about the different principles of effective procurement along with the several strategies which helps the business in implementing all the strategies effectively. TASK 1 P1 Different food supply chain approaches Food supply chain are very useful for a restaurant as it enables them to prepare and deliver food to their customers through various approaches like a network of individuals, resources, technologies and organisations so that the satisfaction of the customers can be raised. In this aspect, various approaches are defining below which can be used by Hard Rock cafe. ï‚·Fine dining: In this, those restaurants are included who are providing higher quality of food and services to their customers. This type of restaurants have fancy menu and always target to higher class of people which enables them to earn huge profitability (Aschemann-Witzel and et. al., 2017).ï‚·Pop-up food services: These are considered as temporary set-ups as in this they does not required to operate their operations through a specific structure or building. The food vans are included herein which is generated by some young chefs who are seeking to utilise their cooking talent.ï‚·Themed food services:Herein, those restaurants are coming which are following a specific theme with the aim to attract more customers and render them unique services so that they can experience an artificial ambience like Japanese style restaurants. 2
ï‚·Fast food and take away: This depicts to those restaurants who does not render a specific sitting systems to their consumers. Main emphasis of this kind of restaurant is to provide food as per the demand and needs of the customers which allows them to sit as per their suitability (Caswell, 2019). ï‚·Conferences and events:Herein, those services are included which are providing to that customers who have collected to attend a conference or meeting. In this, food is prepared at venue and it provides self service to the people which are available in events like marriage, birthday parties etc. Various stakeholders exist within the food industry like farmers, customers, environmental groups, food manufacturers, employees, chefs, restaurant owner and many others. These all are directly or indirectly related to the food which is made within the restaurant in order to provide to the customers. Food supply chain processes :This process contains all those stages through which food deliver from farms to the customers. In this case, all the phases of food production are considering which starts from production of food by farmers and processing by restaurants in terms to deliver it to the customers for their consumptions. Role of stakeholders :Stakeholders within the food industry plays an essential role as they are liable for rendering healthy food to the customers so that they can reduce the negative impact of unhealthy food from the customers. Restaurant like Hard Rock Cafe needs to consider all the rules and regulations of the government related to food safety so that they can provide effective food to their customers and can increase their brand image. Along with this, chefs of the restaurant must give their emphasis on providing healthy food to the customer so that they do not have to face the issue of allergies or food poisoning. Customers are the most important stakeholders of the business as the success and growth of the restaurant depend on them. P2 Principles of effective procurement and sourcing processes Procurement process refers to that procedure which is using by Hard Rock Cafe in order to place order to the suppliers on time so that they can produce food as per the demand of the market. This process also beneficial for the organisation in ordering on time and at lower cost so that they can do final payment done to the suppliers. It includes various activities like negotiation of price, in solving the issue of storage of food, render safe raw material for food preparation and making purchase system from supplier who are registered (Christopher, Mena and van Hoek, 3
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2018).Whereas, sources refer to the process of choosing best source in other words, it includes selection of best supplier out of several suppliers which are available in the marketplace. This help the management of Hard Rock Cafe in ascertaining various aspects like reliability, quality which enables them to provide quality food to their customers. Procurement management:This refers to attainment of products and services from the suppliers after analysing their quality and prices and make differentiate from other supplier on these so that best can be selected. The management of Hard Rock Cafe can use various ways to control their quality and quantity: ï‚·Supplier credibility needs:It is essential for the management of Hard Rock cafe needs to check the consistency and credibility of all the suppliers which enables them to select best supplier so that availability of quality raw material can be maintained. This will help them in providing higher satisfactions to the customers which results higher profitability and sustainability of the business. ï‚·Approved suppliers list:It refers to a list of suppliers which are permitted by food safety department and government of the nation. So that organisation can select those suppliers who are working by considering the all rules and regulations of these defined authorities. Sourcing considerations:This pertained to the selection of best supplier among all the existing suppliers so that they can provide quality food to their customers. This also enables them inmaintaininghealthyrelationshipwithsuppliers.Herearedefiningsomeofsourcing consideration:ï‚·Value for money: It refers to the that suppliers taken into consideration the factors value for money on the materials provide by them. In respect to this it is essential for them to deliver the effective material in the restaurants so that they can increase their value for money.ï‚·Range/choice on offer: In this, those supplier are included who offers a range of options to the organisation for choosing the material also gives them various offers so that they can choose best material for them at affordable price. Aftersales service/warranties: This situation occurs when an organisation get defect material from the supplier which insist them to provide good quality of material to the company in order to prevent themselves from any kind of bias (Fleming, 2019). 4
TASK 2 P3 Analytical tools to support effective management strategies The analytical tools that can be used the management of Hard Rock Cafe so that growth and development of the restaurant can be achieved in the market are given below : SWOT analysis Strengths ï‚·The location of cafe is at the place where high footfalls are achieved. ï‚·Thiscafeisgloballypresentwhich enhances its brand image. ï‚·Thecafeprovidesgreatambience which enhances customer experience. Weaknesses ï‚·Thepriceofthefoodandservices offered by the cafe is high. ï‚·It depends highly on customers which means one bad review from customer can create bad image of the company. Opportunities ï‚·Thecompanycandiversifyinthe variety of food it offers to customers. ï‚·The company can obtain economies of scale so that it can expand its business in other locations. Threats ï‚·Thecafeisfacinghighcompetition from other restaurants so it needs to continuously evolve its strategies. ï‚·The customer needs and taste keep on changing which creates a threat for the company. Porter's 4 corner analysis: It is a tool which helps in evaluating the strengths, intentions and goals of the competitors so that company strategies can be changed so that its leading position in the market can be maintained. Drivers: This helps to determine what are the goals and strategies of the competitors which will help the company to realise if the competitor is satisfied with its position in the market. This will determine how the competitors will react to the external factors so that the company can form strategies which will help it in dealing with the competitors efficiently (Jamil and et. al., 2017).ï‚·Management assumptions: The perceptions and assumptions that competitors have about their position in the industry which affects its decision-making to formulate 5
strategies. If competitors think they are unstable they will implement strategies which can make them competitive in the market.ï‚·Strategy: It helps in knowing the strategies of the competitors so that it can be known if they are trying to introduce new products or change prices or not. ï‚·Capabilities: It is the ability of competitors to effectively react to the external factors so that they can remain stable in the market. Also their strengths and weaknesses can be known by which the company can attack on their competitor's weaknesses. P4 Management practices to support successful business operations Management practices define effective strategies and techniques which are helpful for the business organisation like Hard rock cafe in increasing their profitability and sustainability by increasing the quality of services. Managing human capital and resources in operations by Hard rock cafe:This is related to manage the employees of the restaurant so that their motivation can be increased in order to gain their higher support in achieving the business goals. It enables the business in utilising skills and knowledge of workforce in an appropriate manner which can be done in following manner:ï‚·Staffing levels and cost management:This is related to manage the efficient level of employees by identifying their skills and quality so that they will be able to give higher services to their customers in a significant manner.ï‚·Efficient rota management for seasonality:This defines the requirements of maintaining shift patterns of the employees in order to gain their higher contribution. This helps the business organisation in scheduling staff as per the staff availability, staff characteristics, customer behaviour, historical trends etc. so that attainment of each task can be assured is an efficient way.ï‚·Using skills and competencies:It defines the usage of expertise and skills of their employees in providing effective food services to the customers. ï‚·Using Belbin team roles:This theory is useful in delegating roles and responsibilities effectively among team members so that the effectiveness of each task can be maintained. Property and resource maintenance processes at Hard Rock Cafe: With the help of these processes management of Hard Rock cafe can ascertain the availability of resources so that 6
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they can carry out all the day to day activities in an effective manner in terms to achieve business goals and objectives (Lipton and et. al., 2015).ï‚·Maintain food service facilities: It is essential for the business organisation to prepare food as per the customers demand and needs so higher satisfaction can be provided to them. ï‚·Repair scheduling through peaks and troughs: It defines that activities relate to repair and maintenance not schedules in rush hours so that customers does not have to face any kind of inconvenience. TASK 3 P5 Ethical practices and their impact on food service organisation Corporate-social-responsibility (CSR) helps the company to survive in the market by being responsible towards all the stakeholders that are affected by the activities of the company. For food related industry CSR policies will help Hard Rock Cafe to provide safe food and quality services to their customers. Some approaches that are followed by the cafe are :ï‚·Fair trade practices: Customers are charged fairly for the quality and quantity of food they have ordered.ï‚·Organic Produce: No artificial or synthetic food flavours are used which ensures safe food to customers. ï‚·Environment-friendly practices: The company do not harm the environment by any activities such as wasting water, disposal of waste inappropriately etc. These practices helps in acquiring trust of all the stakeholders which can help the company in the following way :ï‚·Staff retention: As CSR practices are followed at workplace, fair and equal treatment is given to employees which helps in retaining talented employees. Company reputation:CSR policies helps in building brand image of the cafe by building trust among stakeholders that ethical and environment-friendly practices are followed by the cafe (Yamjala, Nainar and Ramisetti, 2016). 7
TASK 4 Covered in PPT. CONCLUSION From the above report it can be concluded that for the food organisation to remain sustainable in the competitive market it is important to provide their customers with best quality of food and service so that customer satisfaction can be achieved. Various management tools and techniques can be used so that the quality of food can be managed and performance can be improved which will help in better procurement, preparation, distribution and disposal of food. This will help in its sustainability in the market along with being successful. 8