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Food Services on Consumer Choices and Services Strategies

   

Added on  2020-10-05

9 Pages2515 Words466 Views
PROJECT PROPOSALREPORT

TABLE OF CONTENTSTABLE OF CONTENTS..............................................................................................................2INTRODUCTION...........................................................................................................................1Background..................................................................................................................................1Aim and objectives......................................................................................................................1Rationale of study........................................................................................................................2Literature review..........................................................................................................................2Research methodologies..............................................................................................................4Timelines.....................................................................................................................................5REFERENCES................................................................................................................................6

TOPIC: “To explore impacts of food services on consumer choices and services strategies- Acase study of Hilton Hotel UK.”INTRODUCTIONBackgroundConsumer stratification in hospitality industry is a primary concern which enables themanagerial professionals in designing the business concept. Satisfaction will be relevant with thefood, comfort and the various relevant services on which buyers are spending money to have bestexperience and quality services. In this research project, there will be determination of factorswhich are affecting the consumer satisfaction in a hotel industry. The case study will highlightthe internal scenario of Hilton hotel with respect to have in-depth analysis of the operations. Similarly, the satisfaction of buyers with the quality of food services will be analyzed andalong with its impact on organizational culture. There will be changes in the plans and policies asper the changes in the preferences of buyers with the services they required. The improperascertainment of their wants will affect brand image as well as growth of organisation (Rahimiand Kozak, 2017).Therefore, to reduce such issues, there will be suggestive solution beingawarded to the professionals of Hilton Hotel with respect to improve operational activities andimproving the business efficiency in the right manner.Aim and objectivesAim: “To explore impacts of food services on consumer choices and services strategies- A casestudy of Hilton Hotel UK.”.”Objectives:To determine the impacts of good quality food services on consumer satisfactionTo analyse the variation in the opinion and preferences affecting Hilton hotel in strategicplanning.To ascertain the impacts of food services on consumer choices and services strategies ofHilton hotelTo suggest the effective techniques to develop consumer's satisfactory services.Research questionsWhat is the impact of good quality food services on consumer satisfaction?What are the opinion and preferences which affect Hilton Hotel in strategic planning?1

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