Yum-Tum Food Stall Business Plan

This business plan details the strategy for Yum-Tum Food Stall, a street food venture offering authentic dishes from six countries. It covers market analysis, competitor analysis, marketing strategy, cost and pricing, and financial forecasting. The plan highlights the unique selling proposition of providing gourmet street food with a cultural twist, targeting both tourists and locals in London's bustling markets.

Business Plan
Yum- Tum Food Stall

Table of Contents
SECTION 1......................................................................................................................................3
Business overview.......................................................................................................................3
SECTION 2......................................................................................................................................3
Product and services....................................................................................................................3
SECTION 3......................................................................................................................................4
The market..................................................................................................................................4
SECTION 4......................................................................................................................................4
Professional team skills...............................................................................................................4
SECTION 5......................................................................................................................................5
Competitor analysis.....................................................................................................................5
SECTION 6......................................................................................................................................5
Marketing strategy......................................................................................................................5
SECTION 7......................................................................................................................................6
Cost and Pricing..........................................................................................................................6
....................................................................................................................................................7
SECTION 8......................................................................................................................................8
Financial forecast........................................................................................................................8
REFERENCES................................................................................................................................9

SECTION 1
Business overview
Business summary:
The current business focus on providing the best street food with restaurant quality at
prices of fast food. The business is looking at providing the home made, gourmet food as quick
bites to eat in the 3 different markets of London. The business is looking forward to providing a
variety of food section assortment that will burst with fresh, vibrant flavors inspired by different
cuisines form 6 countries. The booth stall foods will appear in three markets of London with a
concept of sharing taste and cultures of sic nations namely America, Italy, Turkey, Romania,
Greece and Cyprus which have a focus on gathering tourists as well as locals at same place by
offering traditional flavors with a twist.
Business Aim:
“ To provide a multi culture menu with 6 authentic dishes from 6 countries which is very unique
idea and odes not exist on the London Market”
SECTION 2
Product and services
Core products:
The business have 6 dishes from all 6 countries which are authentic and have an acquired
traditional flavors so all 6 dished will be serves with a twist of the British touch to add more
delicacy to the food. The food articles that will be served on the booth stall are:
 American Hot dogs
 Halloumi and hummus in Wrap or box
 Chicken Wrap or box
 3 Mixed pork and beef Grilled Minced meat
 Italian parmigiana
 Greek Souvlakia (grilled meat kebabs)
USP
The unique selling point of the business is bringing on the street food scene that food
available in many varieties, each product representing the lifestyle and culture of each country
through original ingredients and authentic recopies.
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Products:
 Soft Drinks: Coca Cola, Sprite, Fanta, Pepsi, still and sparking water.
 Fresh juices: Apple, orange, pink grapefruit and pineapple juice.
 Hot drinks: filter coffee, hot chocolate, breakfast tea, peppermint tea, green and ginger
lemon tea, chamomile tea RedBerry tea, Semi, soya and almond milk.
SECTION 3
The market
Typical consumers:
The three markets in the London which are selected to install the booth at initial level are
the Leather lane market, Borough market and the Portobello market. The capital of UK, London
is one of the favorite destination of the tourist in and in recent time the street food in the London
markets have seen a tremendous growth because of increase in the number of consumers (A
Foodie’s Paradise on Leather Lane, 2018). Tourist from all around the wolds visit London so a
major group of the consumers for the booth in all three market is the tourist. Another group of
the consumers to be targeted are the Locals of the London city who regularly visit the food
streets to take a taste of the good food at reasonable prices.
Branding:
The branding of the foods and the booth will be done as highlighting the USP of the
business as providing the best quality gourmet food made with fresh ingredients and with a twist
in the authentic taste increasing the deliciousness of the food articles. The uniqueness of the food
items will be highlighted in the marketing and promotion strategies so as to attract more and
more consumers.
SECTION 4
Professional team skills
As a team member of this business posses good skills to work with a team and effectively
lead the team. I have experiences of working in the team in my academic sessions and know how
to handle a team and make a team work in the direction to achieve the goal. The most important
think for effective working of a team are is to satisfy the self esteem, make every one
accountable for their act, increased sense of responsibility and most importantly recognition. The
another team members have significant management skill that will help in managing the
activities at the booth. The management techniques will be applied in food preparation as well
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service. This will lead to service of food on item without compromising the quality of the food
item.
SECTION 5
Competitor analysis
Yum Bowl:
It is a food truck in the Leather land food market of London and are the most popular in
this market. The consumer base is also too strong for this food truck (Amazing Street Food
Markets In London, 2018). They serve Vietnamese food and famous or their chicken noodle
soup, pork and chicken blows, Char grilled chicken and pork. They serve the staple food at
resasonable prices which is a will give our food stall a tough competition.
Mercato Metropolitano:
This is a sprawling street in the Borough market in the London. This street already have
21 stalls and bar in it. The halls in it have Italian theme and serves the ribs from Prarie, fire BBQ,
recelette, biopdyanymic wines form France and other edifying edibles (Food markets in London
2018). This is a major competitor as this deals with the cuisines which are not served by our
booth in the borough market.
SECTION 6
Marketing strategy
Mouth publicity and Social media marketing:
The word of mouth is passing off the information from a person to a person, usually
customers very excited to share an experience that they loved (Planning a trip to London, 2018).
Business will focus on satisfying the consumers so as to increase the chances of mouth publicity
and share their experience on the online platform of social media. This is a community
marketing where the existing customers engage new consumers. This can be done through
offering discounts for the loyalty and customer loyalty card.
Diversity mix:
This is adopted by the business to crate a connectivity with the people from different
markets and as per their taste, expectation and lifestyle.
In culture: the marketing will be focuses on enhancing a relation with the culture of
different groups including locals as well as tourists (Diversity marketing, 2018). In this ideas,
values and perception of different group will be focused in the marketing.
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In language: The marking will be done all 7 languages and with focusing on the
promotion strategy of all 7 nations, this will help in attracting the tourist from all 6 nations and
the people from domestic region.
In person: the marking will be focused on personal interaction with the consumer
though advertisements, social media marketing and at this stage more money and time will be
invested to establish a connection with costumers bad their communities. This can be done
through online marketing where consumers will be offered with new offers and seasonal or
permanent food items. Direct communication with the customers through emails, text
messages, flyers and any other promotional materials.
Moreover, free samples of the food articles will be given to the consumers to influence
the customers to make a purchase.
SECTION 7
Cost and Pricing
FOODS
Buying
price
Selling
price Profit
Menu Items Unit Unit Unit
Hotdog
£
0.73
£
4.50
£
3.77
English
Breakfast
£
2.50
£
7.00
£
4.50
Halloumi
Wrap
£
1.60
£
6.00
£
4.40
Chicken
Wrap
£
1.35
£
6.00
£
4.65
Souvlaki
£
1.50
£
6.00
£
4.50
Parmigiana
£
1.65
£
5.00
£
3.35
3 Mici
£
6.31
£
10.00
£
3.69
MIN
£
0.73
£
4.50
£
3.35
AVERAGE
£
2.23
£
6.36
£
4.12
MAX
£
6.31
£
10.00
£
4.65
DRINKS Qty Buying Selling Profit
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price price
Soft Drinks Unit Unit Unit Unit
Coca Cola
1(330
ml)
£
0.40
£
0.80
£
0.40
Diet Coke
1(330
ml)
£
0.40
£
0.80
£
0.40
Pepsi
1(330
ml)
£
0.45
£
0.80
£
0.35
Sprite
1(330
ml)
£
0.37
£
0.80
£
0.42
Fanta
1(330
ml)
£
0.38
£
0.80
£
0.42
San Pellegrino
1(330
ml)
£
0.43
£
0.80
£
0.37
Still/Sparking
Water 1 (0.5ml)
Juices #EAGER
Apple Juice 200 ML
£
0.30
£
1.00
£
0.70
Orange Juice 200 ML
£
0.30
£
1.00
£
0.70
Pink Grapefruit J 200 ML
£
0.30
£
1.00
£
0.70
Pinneapple J 200 ML
£
0.30
£
1.00
£
0.70
Hot Drinks Qty
Buying
price
Selling
price Profit
Filter Coffee 1 (50G)
£
0.50
£
1.50
£
1.00
Hot Chocolate 1 (30G)
£
0.27
£
2.00
£
1.73
Breakfast Tea 1 bag
£
0.02
£
1.00
£
0.98
Peppermint Tea 1bag
£
0.02
£
1.00
£
0.98
Green Tea 1bag
£
0.02
£
1.00
£
0.98
Ginger Lemon Tea 1bag
£
0.02
£
1.00
£
0.98
Camomile Tea 1bag
£
0.02
£
1.00
£
0.98
RedBerry Tea 1bag
£
0.02
£
1.00
£
0.98
7

Semi Milk 1L
£
1.10
-£
1.10
Soya Milk 1L
£
1.20
-£
1.20
Almond Milk 1L
£
1.20
-£
1.20
SECTION 8
Financial forecast
Financial forecast table
Yearly
Financial
Forecast
Outcome STAFF OWNERS TOTAL
Salarys
£
39,168.00
£
71,808.00
£
113,424.00
Rent
£
10,812.00
Marketing
£
2,260.00
Equipmen
t
£
1,342.00
Paperwork
£
200.00
Logistic
£
7,920.00
Total
£
61,702.00
Table of costs
8

REFERENCES
Online
Amazing Street Food Markets In London. 2018. [Online]. Available through
:<https://secretldn.com/street-food-markets-halls-london/>.
Food markets in London. 2018. [Online]. Available through
:<https://www.visitlondon.com/things-to-do/shopping/market/food-market>.
Diversity marketing. 2018. [Online]. Available through
:<http://www.marketing-schools.org/types-of-marketing/diversity-marketing.html>.
Planning a trip to London. 2018. [Online]. Available through :<https://foursquare.com/v/yum-
bowl/57d2ac9ccd1065b7585dadc3>.
A Foodie’s Paradise on Leather Lane. 2018. [Online]. Available through
:<https://londoncitycalling.com/2017/04/12/a-foodies-paradise-on-leather-lane/>.
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