logo

3 different food stalls in London

   

Added on  2021-01-08

15 Pages2041 Words369 Views
Table of ContentsSection One....................................................................................................................................................3Section Two...................................................................................................................................................4Section Three.................................................................................................................................................5Section Four...................................................................................................................................................6Section Five...................................................................................................................................................7Section Six.....................................................................................................................................................8Section Seven.................................................................................................................................................9Section Eight................................................................................................................................................11Section Nine.................................................................................................................................................12References....................................................................................................................................................16

Section OneBusiness Overview1.1 Business summary:The business idea is to set up 3 different locations in London. These locations are leather lane, borough market and Portobello road. 3 different food stalls with the same name and brand will be set up on these places. Different types of food items will be served by the stalls to different consumer bases. Thename of the business and food stalls are “Fresh foods”. The business is going to provide food to the pedestrian, office workers and students mostly but it is available to each and every customer group. The main objective of fresh food is to earn profits by selling good quality food and beverages to the customers of London and ensure that the business is growing rapidly. 1.2 Business aims:The aim of the business is to earn profits and provide the customers with good quality food. Alongwith it, the business aims to understand the market needs and requirements of food service industry. It is because it will help the business to grow itself on large scale and ensure that it is increasing its profitability and growth along.

Section TwoProducts and services3.1 Describe the core product/service you are going to sell:The core products and services which will be sold by the food stalls includes Pizza, Burger, Pasta, and Wraps (Kershen, 2017). The customer have to do the self-service to buy the sold products and services. The chosen products and services are sold by the organisation because of their heavy demands inthe local market and continental food is most preferred by the people across the world. 3.2 Explain your business’s product/service USPThe unique selling point of the business products/service is that they will be sold fresh to the customers (Lang and Heasman, 2015). The items which are used while cooking these foods will be freshly brought on a daily basis and the customers will be provided with the options to eat at the place andtakeaway the food. The business will also provide the customers with coupons and gifts in order to ensurethat they are loyal to them and come back again after once making use of its service. 3.3 Describe any other product/service you are going to be selling:The other products which will be sold to by the business includes coffees and beverages such as juices. It is important to sell beverages in the food facilities because it adds up to the flavour of the food provided to the customers of the organisation and achieve set growth and development.

Section ThreeThe market4.1 Describe your typical customer:The typical customer of the food stall are office workers and students. These customers mostly requires food and food facilities at the time of lunch and dinner (Grayson and Hodges, 2017). The stalls will be majorly operated in these times. The office goers mostly look for food two or three times a day. They tend to get a break time from the office from their working hours. The business tend to target these customers in order to provide them with the food and products sold. The other customers the students. They are targeted by the business because students often look for food facilities nearby their schools and colleges in order spend time with their friends and eat good food. The stalls are set up in areas where there are a number of universities and schools are present. It allows the food business to gain required customers and serve them according to their set needs and requirements. 4.2 Where are your customers based?The customers of the business are based in the areas of Leather Lane, Borough market and Portobello road in London. The customers are mostly from the nearby offices, schools, colleges, and universities. These customers will arrive from the facilities of their work and education and will make useof the businesses sold products and service. These customers will help the business to keep selling its products and services on a regular basis because schools, offices and businesses often operates on a everyday basis. If being bought4.3 Explain the Branding that you have chosen, and how it prompts your customers to buy your product/serviceThe branding which is chosen is geographical branding. In geographical branding is chosen for specific products and service which are peculiar to a particular region. This will help the business to sell the products and services which are demanded by the customers in the particular area (Halliday and Barling, 2018). The customers will be attracted to the food items which are sold as per their preferences and needs.

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Business Plan for Nature's Delight - Vegan and Healthy Food Online Platform
|6
|1507
|448

Food Stall Business Plan
|9
|2087
|254

Champagne Bar Business Plan
|15
|1782
|444

Importance Of Sales And Customer Service
|17
|3711
|23

Tea Tris Bar Presentation
|31
|1260
|58

ZARA: History, Product and Services, Pestle Analysis, Porter's Five Forces, Value Chain Analysis
|18
|3960
|51