Food Truck Poster: Marketing Plan, SWOT Analysis, Objectives, and Background Expertise

Task
Swot analysis
The SWOT analyses Food Truck is given below:
Strengths: The key strength of Food Truck is to offer a great level of personal customer service while
travelling to customers. Another strengths include fast service, affordable price, quality food, unique hours
and many more.
Weaknesses: The major weakness of Food Truck is that the organisation only targets a particular area that
increases the cost of the business because of rise in the cost of food. Other weaknesses include lack of
established reputation, cost of travelling, etc.
Opportunities: It is a major opportunity for the Food Truck to target more and more customers as it will
help the organisation in enlarging customer-base. Other opportunities include new menu items, business
expansion, etc.
Threats: The major threat of Food Truck may be competition from similar businesses that are operating
either in same location or nearby areas. This may reduce profitability and many also effect sustainability of
organisation.
Results
Marketing Plan
• Product: Food Truck is specialise in creating a wide variety of food for its potential customers and
concentrate on superior quality of food for maximising customer loyalty (Jukov and et.al., 2019).
• Price: The company is pricing its food products at less cost in comparison to its competitors as
maintaining low prices will help the organisation to gain more customers.
• Place: The location of Food Truck is a key to successful operations as well as entire growth of the
business.
• Promotion: Food Truck is making use of the Promotion Fliers and Posters advertisement, mass media,
social media platforms such as Facebook, Instagram and many others to capture the attention of market
share towards food products and organisation.
Background Expertise
Within Food Truck, the department of health is most likely the agency that is accountable for controlling
the food trucks within the area of the company (Tipu, 2018). The company has used effective
technologies at time of conducting business operations that saves both time and cost of the business.
CONCLUSION
From above discussion, it has been concluded that marketing is considered as one of the most significant
tool of business that helps in maintaining sustainability within marketplace. Multiple tools of marketing
mix which have been discussed in poster also help in gaining competitive advantage over rivalries in
market.
Introduction
About the business
Food Truck is a UK-based organisation that is engaged in the process of manufacturing prepared meals
and dishes in order to serve them to the potential market share of the company (Hanák and Grežo, 2020).
There are multiple opportunities within the markets of the United Kingdom which provide assistance to
organisation in enhancing the level of its profitability, productivity and efficiency within business.
Vision
The vision of Food Truck is to provide customers a unique experience to order food at a convenient area
with the affordability to everyone.
Objectives
The key objective of Food Truck is to satisfy the need for food to people.
Another objective of Food Truck is to make the food available at the most convenient times for the
travellers and the locals.
Goals
The primary goal of Food Truck is to sell the fresh, fast as well as hot food to the target market in order to
chase competitive advantage over competitors within marketplace (Inkon, 2019).
REFERENCES
Books and Journals
 Hanák, R. and Grežo, M., 2020. The effect of entrepreneurial experience on the quality of a business
plan proposal in applying for angel investment. International Journal of Entrepreneurial
Venturing, 12(6), pp.617-647.
 Inkon, K., 2019. A cross-sectional study on the relationship between business plan, entrepreneur type,
development stage and profitability of US SMEs. Academy of Entrepreneurship Journal, 25(1), pp.1-
21.
 Jukov and et.al., 2019. Planning a new business: typical mistakes of a business plan in the service
sector. Journal of Environmental Management & Tourism, 10(3 (34)), pp.441-447.
 Tipu, S. A. A., 2018. Business plan competitions in developed and emerging economies: What do we
still need to know?. Journal of entrepreneurship in emerging economies.
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