Business Model Canvas Analysis of Foodora

Running head: BUSINESS MODEL CANVAS OF FOODORA
BUSINESS MODEL CANVAS ANALYSIS OF FOODORA
Name of the Student
Name of the University
Author Note

BUSINESS MODEL CANVAS ANALYSIS OF FOODORA1
Executive Summary
The report is related to the analysis of an organization named Foodora and the business
model canvas that has been formed by the company. The business model canvas will be
analysed with the help of the nine building blocks that are based on various aspects of the
organization. The relationships that have been developed within the different aspects of the
business are considered to be important for the analysis that has been done in the report. The
risks related to operations of the organization has also been discussed in the report in detail.
The report has provided recommendations based on the following changes that can be
implemented in the business model of Foodora,
Development of restaurants under its own brand.
Development of employee base or number of cyclists.

BUSINESS MODEL CANVAS ANALYSIS OF FOODORA2
Table of Contents
I. Introduction.................................................................................................................3
II. Business model..........................................................................................................3
A. Building blocks.........................................................................................................3
1. Customer segments................................................................................................3
2. Key partners...........................................................................................................4
3. Value proposition...................................................................................................4
4. Key activities..........................................................................................................4
5. Channels.................................................................................................................5
6. Revenue streams.....................................................................................................5
7. Cost structure.........................................................................................................5
8. Key resources.........................................................................................................6
9. Customer relationships...........................................................................................6
B. Interrelationships.......................................................................................................6
C. Critical success factors..............................................................................................6
D. Downside risks..........................................................................................................7
E. Business model changes............................................................................................7
III. Conclusion................................................................................................................8
IV. Recommendations....................................................................................................8
References......................................................................................................................9
Appendices...................................................................................................................11
Appendix 1 – Table 1 – Business model canvas......................................................11
Appendix 2 – Table 2 – Statement based on financial position of Foodora............12
Appendix 3 – Table 3 – Profit and loss statement...................................................12

BUSINESS MODEL CANVAS ANALYSIS OF FOODORA3
I. Introduction
Foodora is a restaurant delivery based service that was established in the year 2014.
The organization has been a part of Delivery Hero GmbH from the year 2015. The major
innovative feature based on operations of Foodora is that the organization delivers its
products to consumers with the help of bicycles. This delivery service is independent of the
traffic that is present on the roads of Australia and the speed is also quite high. The driver
based fleet of Foodora mainly consists of 5500 cyclists. The services of Foodora are provided
in greater than 60 cities and around 10 countries of the world.
II. Business model
Foodora maintains its operations based on the levels of innovativeness that need to be
implemented in order to stand out from the competition that exists in the industry. The
company aims at creating a customer base with the help of proper rebranding and customer
advocacy. Foodora has been successful in developing an effective customer happiness based
team that aims at increasing the levels of satisfaction of customers (Cantamessa & Montagna,
2016).
A. Building blocks
1. Customer segments
The major customer segments of Foodora include, the individuals and the families.
Students and business people also form a major part of the customer group that has been
developed by Foodora in the food based industry (Cosenz & Noto, 2018).
Australia
Sex 50% female and 50% male
Income £50,000