Advantages and Failure of Ford and Mahindra Alliance
3 Pages515 Words414 Views
Added on 2023-06-13
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This article discusses the advantages and failure of the strategic alliance between Ford and Mahindra in the area of technology, product, and distribution, including the future mobility programs, electrification of cars, and connected vehicle project. The alliance helped Mahindra to expand their share in the external international market and gave the potential to share high ended innovative technology in the business to grow and develop the product. However, the alliance might fail due to the difficulty of increasing the sales of EV in just 3 years and the inability of Ford India to continuously invest in the new low-cost EV platform created by Mahindra.
Advantages and Failure of Ford and Mahindra Alliance
Added on 2023-06-13
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