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Tesla: Automotive and Energy Company

Analyzing Tesla's strategy to change the automotive industry through innovative pieces and complex coordination.

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Added on  2022-11-28

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This presentation provides an overview of Tesla, an American automotive and energy company. It covers their goal, strategies, organizational structure, internal and external analysis, recommended strategic actions, and more. The presentation also includes information on Tesla's market position, SWOT analysis, and recommendations for future growth.

Tesla: Automotive and Energy Company

Analyzing Tesla's strategy to change the automotive industry through innovative pieces and complex coordination.

   Added on 2022-11-28

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Tesla
Tesla: Automotive and Energy Company_1
Tesla
American automotive
and energy company
Mother company from
Palo Alto, California
specializes in
manufacturing electric
car, solar panel and Solar
City subsidiary.
Incorporated by Martin
Eberhard and Marc
Tarpenning
Goal: Commercialize electric vehicles
Tesla: Automotive and Energy Company_2
Strategy
Complex coordination: change automotive industry
by innovations
Automotive strategy: produces typical technological
product life cycle
Production strategy: produces component and
proprietary charging infrastructure
Sales strategy: To sell vehicles online
Technology strategy: aims at producing pure-
electric propulsion technology
Tesla: Automotive and Energy Company_3
Organizational structure
This structure helps in attaining the goal of the
organization
Tesla: Automotive and Energy Company_4

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