To analyse the various strategies that are utilised by organisations to retain and attract skilled people

This report focuses on talent management strategies used by organisations to retain and attract skilled people. It includes a case study on ASDA, a British supermarket chain. The report covers topics such as talent management, project management plan, breakdown structure, Gantt chart, small-scale research, and presentation of findings.

Managing Successful
Business Project

Table of Contents
Title..................................................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1) Project aims and objectives .................................................................................................1
P2) A project management plan .................................................................................................3
P3) Produce breakdown structure and Gantt chart .....................................................................5
TASK 2............................................................................................................................................7
P4) Small-scale research to achieve project aim and objectives.................................................7
TASK 3............................................................................................................................................9
P5) Presentation of findings and data.........................................................................................9
P6) Communicate appropriate recommendation ......................................................................11
TASK 4..........................................................................................................................................12
P7) Reflect value for undertaking project ................................................................................12
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13
APPENDIXES...............................................................................................................................15
Log-book...................................................................................................................................15
Performance Review Template.................................................................................................17

Title
“ To analyse the various strategies that us utilised by organisation in order to retain and
attract skilled people.” A case study on ASDA.
INTRODUCTION
To manage organisation successfully, it is essential that several strategies and approaches
has been developed and executed for the productivity changes within the organisation with that
company ensures long term success and longer sustainability . As it is important for the business
to achieve both short term and long term goals and targets in order to obtain longer
sustainability, in which talent-management play crucial role in maintaining quality and success
of the company (Anlesinya, and Amponsah-Tawiah, 2020). Talent-management refers to the
procedure which has been include attracting and retaining skills employees, developing their
abilities along with constant motivation so that performance can be enhanced. This is also
defined as the strategic process of getting the right people in the organisation and help them to
grow their capabilities that are aligned with objectives of entity. This is an continues process in
which modification and advancement of function has been executed in business to obtain short
and long tearm objective in a proper manner. The below report is based on ASDA, it is a British
based supermarket chain with headquarter in Leeds, England. This is specialize in selling
grocery, general merchandise and financial services. This report includes project plan, execution
and reflection with the support of small-scale research.
MAIN BODY
TASK 1
P1) Project aims and objectives
Overview of research: This report is based on talent management which is essential
aspect to retain skilled employees and to attract the potential candidates so that standardised
goals and objectives can be achieved. With the perspective of ASDA, its mangers has worked
and develop an effective strategies so that talent management will be implemented effectively
within the organisation through which overall productivity of the company get enhanced. With
the help of this abilities and skills of employees get increased along with motivation level

through which they feel which they feel connected with organisation. Moreover, this facilitates
strategic hiring process (Muratbekova‐Touron, Kabalina, and Festing, 2018). ASDA is a
multinational retailer thus, it is essential for the business to crate various strategies that can help
it to retain top talent and in to improve employees experience so that productivity get enhanced
and business get more success.
Aim: “ To analyse different strategies used by organisation in order to attract and retain
skilled people.” A case study on ASDA
Objectives:
 To examine the basic knowledge of talent-management in a business.
 To determine the different strategies used by organisation to attract and retain skilled
workforce. To acknowledge significant impact of talent-management within organisation.
Research questions
 What is the basic concept of talent-management within business?
 What are the different strategies used by an organisation to retain and attract the skilled
workforce? What is the significant impact of talent-management within organisation?
Literature review:
What is the basic concept of talent-management within business?
As per the view point of Ashley Brooks, 2019. Talent-management is defined as the
strategic development of workforce within the organisation to help the business in reaching to
the goals and objectives. This has been done through hiring, developing and retaining talented
employees in a company. Talent management is all about hiring right people and focus on on-
boarding and training, review of performance and determining future opportunity for them. For
the effectiveness it requires long term talent reviews, development and success training process
in order to drive retention with the organisation (Crane, and Hartwell, 2019). It has been started
with the understanding what a business trying to achieved and how the employees are aligned
with them. In order to make it successfully company need a strategic thinking and its vision for
future makes this irreplaceable part of the organisation.
What are the different strategies used by an organisation to retain and attract the skilled
workforce?

As per the view point of Robert half, 2020. a successful employee retention requires a
strategic thinking and various set of strategies. In organisation, every employee are not same as
each has different desires and goals but all of them want appreciation and treated equally through
which they feel connected and valued. Recognition and rewards help in to make employee
motivated through which productivity get enhanced and they retain for the longer period of time.
For job satisfaction, a balance work life is necessary. which is most important factor in retaining
the employee organisation (Narayanan, Rajithakumar, and Menon, 2019). People stay when
they see career opportunities and path in their working, for this organisation has to provides
opportunities to grow their career.
What is the significant impact of talent-management within organisation?
According to view point of staff writer, 2018. having a effective talent-management in
organisation help in to attract the most important and skilled employee available. It provides
support in create employer brand that could attract potential talent and that contribute in the
business performance and results. Along with this, it has a significant impact over the motivation
level of employees that creates more reason to stay in company (Polonsky, and Waller, 2018).
With the implementation of this, employees performance and their abilities get increased,
employee engagement encouraged and retain top talent which contributes in higher customers
satisfaction, which is essential for long term sustainability and success.
P2) A project management plan
Project management plan is defined as the formal documentation which is used to
examine the procedure through which project is going to be completed. It outlines various
aspects which is needed to keep project on path such as goals, scope, budget and timeline etc.
this has been concerned with different targets and objectives which is need to be achieved in
specified period of time.
This plan is utilised for understanding of knowledge and information which are going to use in
execution and controlling of project. Project management plan contains some elements that have
been discussed below:
 Cost: this is refers to the monitory value which is spend by the company I order to
produce something. Here it is a certain amount which is needed by the researcher for
conducting a research in company in a proper manner. This is provided by the company
in order to gain desirable results.
Estimated budget

Particulars Amount £
Use of research tool £30000
Cost of legal compliance £20000
Miscellaneous £10000
Travelling £8000
£68000
Time: this is refers to the overall time used by researcher in order to complete this research in
proper way. So for this, managers have persuade 2 months of period for completing this research
which can produce a effective result.
Scope: This is describe as the objectives and requirements which is required to complete the
project. Here investigator develop effective set of strategies through which proper allocation and
utilisation is processed by effectiveness.
Quality: This is refers to the framework in which researcher has to confirm quality of each task
and action along with being completed on time (Tsai, 2021). It has been inspire proper
collection of data and information that provides positive and quality outcome appear in specified
time.
Communication: this is refers to the two way process which is used to transfer ideas,
suggestions and opinions. Through this information is handled between individuals while
ensuring clear understanding of message and every aspect. This is processed through ensuring
transparency and clarity so that suitable outcome can be attained.
Risk: this involves uncertainty and probability of happing bad in future that can impact
effectiveness and outcome of research in negative way. It is associated with undesirable
consequences that includes overall effectivenesses of research.
resources: this is defined as anything that is needed by the company to initiate a research with
proper facts and analysis (Martinsuo, and Hoverfält, 2018). Here researcher required various
types of resources of such as human resources, equipments, computer, printer etc. this is
provided by the company so that proper result can be obtain.

P3) Produce breakdown structure and Gantt chart
Gantt chart: this is refers to the type of software, which is also considered as project
programming, project planning and project establishment. This has been shown dependency
relationship of activities and the current schedule status of research. It also help in advancement
of Gantt that is needed in developing project dependence and in to identifying inconvenient ways
of task so that they can be eliminated (Cox, 2018). This provides support to researcher in making
technical project management that will measure the project that how it is going to work in
comparison task along with its effectiveness.

Work breakdown structure: it is describe as the technique that has been utilised to
breakdown of whole project into smaller components. This develop a boundary of project and
divided them into small parts which are highly controllable through which each task has been
performed in adequate manner. It provides administrable section to the teams and employees to
work do that proficiency get increased. This has been organise woke into manageable section in
order to enhance the quality of work (Fernando, and. et. al., 2018). With the help of this work
burden for employees get reduced, and efficiency get increased. This has bee allow the final
evaluation of time, risk and cost as work has been divided in small sections. Company get
various benefits, from this structure and increase the ability of being more productive and
profitable.

TASK 2
P4) Small-scale research to achieve project aim and objectives.
Small-scale research has been used for the knowledge of specific aspect so that learning can be
encouraged in systematic manner. This includes two type of method which researcher utilised for
accomplishing the task in a effective way. Methods of small-scale is explained below in detail:
Quantitative method: this is the research method which focus on the gathering and
collection of quantifying or numerical data. This method includes questionnaire, polls, survey
and manipulating existing data. This is mainly considered gathering of numerical data and
evaluate it for explaining particular phenomenon to people.
Qualitative method: this has been associated with collection of non-numerical data and
information through various concepts, experiences and opinions. Through this relative idea for
research and solution of the problem is being developed (Hillson, and Simon, 2020). In this
methods data is collected by interviews, questionnaire, first hand observation and focus group
etc. it is considered collection information through open ended and conversational
communication.
Sources of collection of data:
primary sources: this is source which is utilized by the researcher in order to gather
relevant data in simplified manner. It is a time taking procedure but provides accuracy in
collected information. There are various ways for this such as survey, interview and
questionnaire

secondary sources: this is refers to the method used by the researcher in order to gather
data through articles, magazines, books, financial sheets etc. it is not time consuming process and
also maintain the balance between information on particular topic and its level of efficiency.
In this research, both primary as well as secondary sources for the collection of
information, for primary, questionnaire has been made and for secondary literature review has
been done on order to obtain better understanding and significance of the particular topic.
Sampling: this is defined as the procedure used in statistical analysis in which subset of
individual has been taken randomly from large population (von Danwitz, 2018). This is a
methodology is used take random sample from population and on the basis of which analysis has
been done and obtain a result on the basis of that. Sample size for this research is 20.
Questionnaire
Quantitative questions
Q1) Do you have basic knowledge about talent management within organisation?
a) YES
b) NO
Q2) Do you think talent management is important for the success of the company?
a) YES
b) NO
Q3) Do you feel like you are reaching to your full potential with help of talent-management?
a)YES
b) NO
Q4) What are the strategies used by ASDA in relation to talent management?
a) Strategic hiring process.
b) Orientation programme
c) Proper training and development programme
Q5) what is the significant impact of talent-management in ASDA?
a) Increase productivity
b) Retain top talent
c) Higher client satisfaction
Q6) Is ASDA providing you clear understanding of career path and opportunities?

a) YES
b) NO
Q7) What the problems and issues face by ASDA while implementing talent-management?
a) Poor hiring strategy
b) Ineffective leadership
Q8) Do you think existing policies and strategies of talent-management are relevant?
a) YES
b) NO
TASK 3
P5) Presentation of findings and data
Q1) Do you have basic knowledge about talent management within
organisation?
Frequency
a) YES 18
b) NO 2
Interpretation: as per the above graph it has been evaluated that, out of 20 respondents, 13 are in
favour and know about the concept of talent-management and rest 2 are not aware about this
(Bailey, Jones, and Rosenbaugh, 2018). It means that ASDA is effectively executed this
concept within the organisation.
Q2) Do you think talent management is important for the success of the
company?
Frequency
a) YES 15
b) NO 5
Interpretation: as per the above table it has been summarised that 15 respondents out of
20 believe that talent-management is the essential aspect for the success of the company and rest

5 are in against of this statement. This means majority of the work force in ASDA are in favour
of talent management and working according to the terms and policies.
Q3) Do you feel like you are reaching to your full potential with help of
talent-management?
Frequency
a) YES 16
b) NO 4
Interpretation: as per the above table it is interpret that out of 20 respondents, 16 are
believe that they are reaching at their full potential with the help of talent-management and 4 are
in aginst. It reflects that majority of employees are in favour of this which means ASDA is using
talent-management in a effective that is helping in obtaining higher productivity.
Q4) What are the strategies used by ASDA in relation to talent management? Frequency
a) Strategic hiring process. 8
b) Orientation programme 2
c) Proper training and development programme 10
Interpretation: as per the above table it has been seen that, respondents out of 20 thinks
that ASDA is using strategic hiring process in relation to effective talent-management . 2 believe
that company is using orientation programmes and rest 10 said that proper training and
development programme is being used for the effective execution of talent-management.
Q5) what is the significant impact of talent-management in ASDA? Frequency
a) Increase productivity 5
b) Retain top talent 8
c) Higher client satisfaction 7
Interpretation: as per the above table, it as concluded that out of 20 respondents 5 thinks
that due to talent-management company has increased it productivity and 8 believe that it has
retain top talent and rest 7 are in favour of higher customers satisfaction (Zwikael, Chih, and

Meredith, 2018) . This means that is has a signifiant impact on the overall productivity of
company.
Q6) Is ASDA providing you clear understanding of career path and
opportunities?
Frequency
a) YES 17
b) NO 3
Interpretation: after the study of above table it has been evaluated that 17 respondents out
of 20 believes that ASDA is providing clear understanding of career path and opportunity and
rest 3 are in against of this. This means majority of people are in favour which reflects that
employees will retain for longer period of time.
Q7) What the problems and issues face by ASDA while implementing
talent-management?
Frequency
a) Poor hiring strategy 14
b) Ineffective leadership 6
Interpretation: from the above graph it has been seen that, 14 respondents out of 20 is believe
that there is a poor hiring strategy through which ASDA is facing issues in implementing talent-
management. Rest 6 believe that there is ineffective leadership within the organisation. This
means, company need to develop effective hiring strategy.
Q8) Do you think existing policies and strategies of talent-management are
relevant?
Frequency
a) YES 15
b) NO 5
Interpretation: from the above table it is interpret that, out of 20 respondents, 15 thinks that
exiting policies and strategies are relevant in context to talent-management and rest 5 are in
against. Which means that policies and strategies are effective as majority of employees are in
favour.

P6) Communicate appropriate recommendation
As from the discussion it is evaluated that talent-management is requites within the
company as to retain and attract the potential candidate which are going to contributes in the
higher productivity and success of the company (Payne, Roden, and Simister, 2019) . For this,
ASDA is already using various set of strategies that has been helping on the effective
implementation of talent-management. But there are recommendation for the company, ASDA
should offer a growth opportunities and sustain path which provides motivation and make easy
for the employee to accomplish success and development. Along with this, ASDA can develop
strategies that can provides job satisfaction to employees through which reason for sustain
increases along with proficiency.
TASK 4
P7) Reflect value for undertaking project
This research is conducted by me, in which I have gain the better understanding about
talent-management concept within organisation. ASDA utilizes training and development
programme, provides job specification and pathway through it attain the success and
development. Along with this, I have prepared a questionnaire and have utilised various tools
like Gantt chart and work breakdown structure through that I get a better understanding of
collection and analysis of data within the given time frame. Moreover I have face various
challenges and issues while making interaction with employees as some of them are not
supportive. But for this I have used my communication skills and academic learnings that help
me to solve this problem and to male better interpretation through which effective result is
processed.
CONCLUSION
As per the above analysis it has been concluded that, talent-management refer to the
process of attracting and retaining skilled and talented employees while motivating them.
Moreover business has been dependent upon the various strategies which help in accomplish

standardised goals and targets. For this, small-scale research has been conducted in order to
analyse the strategies and implemented them for the retention and attraction of potential
candidate in this both primary as well as secondary sources has been utilised for the collection of
data and information.
REFERENCES
Books and Journals
Taylor, S., 2018. Resourcing and talent management. Kogan Page Publishers.
Pandita, D. and Ray, S., 2018. Talent management and employee engagement–a meta-analysis of
their impact on talent retention. Industrial and Commercial Training.
Anlesinya, A. and Amponsah-Tawiah, K., 2020. Towards a responsible talent management
model. European Journal of Training and Development.
Muratbekova‐Touron, M., Kabalina, V. and Festing, M., 2018. The phenomenon of young talent
management in Russia—A context‐embedded analysis. Human Resource
Management, 57(2), pp.437-455.
Crane, B. and Hartwell, C.J., 2019. Global talent management: A life cycle view of the
interaction between human and social capital. Journal of World Business, 54(2), pp.82-
92.
Narayanan, A., Rajithakumar, S. and Menon, M., 2019. Talent management and employee
retention: An integrative research framework. Human Resource Development
Review, 18(2), pp.228-247.
Polonsky, M.J. and Waller, D.S., 2018. Designing and managing a research project: A business
student's guide. Sage publications.
Tsai, W.L., 2021. A cooperative mechanism for managing multimedia project
documentation. Multimedia Tools and Applications, pp.1-14.

Martinsuo, M. and Hoverfält, P., 2018. Change program management: Toward a capability for
managing value-oriented, integrated multi-project change in its context. International
Journal of Project Management, 36(1), pp.134-146.
Cox, T., 2018. Managing Successful Organizational Change for Faculty in Higher Education: An
Innovation Study (Doctoral dissertation, University of Southern California).
Fernando, and. et. al., 2018. Managing project success using project risk and green supply chain
management: A survey of automotive industry. International Journal of Managing
Projects in Business.
Hillson, D. and Simon, P., 2020. Practical project risk management: The ATOM methodology.
Berrett-Koehler Publishers.
von Danwitz, S., 2018. Managing inter-firm projects: A systematic review and directions for
future research. International Journal of Project Management, 36(3), pp.525-541.
Bailey, C.A., Jones, K.T. and Rosenbaugh, J.M., 2018. Managing exploratory projects like a
venture capitalist: how large enterprises use internal venture capital structures to
manage the creation of new offerings. IEEE Engineering Management Review, 47(1),
pp.144-149.
Zwikael, O., Chih, Y.Y. and Meredith, J.R., 2018. Project benefit management: Setting effective
target benefits. International Journal of Project Management, 36(4), pp.650-658.
Payne, J., Roden, E. and Simister, S., 2019. Managing Knowledge in Project Environments.
Routledge.
ONLINE
Brooks. A., 2019. what is talent management and why it is so important?. [Online] Available
through: <https://www.rasmussen.edu/degrees/business/blog/what-is-talent-
management/>
Half. R., 2020. 14 effective employees retention strategies. [Online] Available through:
<https://www.roberthalf.com/blog/management-tips/effective-employee-retention-
strategies>
Writer. S., 2018. The importance of talent management and why companies should invest in it.
[Online] Available through: <https://www.humanresourcesonline.net/the-importance-
of-talent-management-and-why-companies-should-invest-in-it>

APPENDIXES
Log-book

Project Logbook for the chosen
organisation:
Name of the learner: Name of the Supervisor:
Project Title: “To analyse the various
strategies that is utilised by organisation in
order to retain and attract skilled people.” A
case study on ASDA.
Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates) What have you completed?
 Did you fulfil Task requirements? Are you on track and within deadlines
set?
 Did you need to make any changes to
your project management plan?
I completed project on topic “To analyse the
various strategies that is utilised by
organisation in order to retain and attract
skilled people.” A case study on ASDA.
Yes I have fulfilled all requirements.
Yes, on track all the activities are done with
given time-frame.
No, as this is not required.
Any risks and / or issues identified? Did you identify risks/issues with a
lack of skills required for undertaking
research tasks? Did you identify any additional
risks/issues that have an impact on
the project management plan?
I did not find any issue and I have utilise all
my effectual skills
Yes, analytical skills.
Problems encountered

What barriers did you face?
How did you overcome them?
Yes, while communicating respondents
I have overcome this with the usage of my
effective communication and soft skills.
New Ideas and change of project direction
What Have I learnt about myself this week?
How did I feel when I had to deal with
tasks/problems?
How well have I performed? What did I
contribute?
What can I improve on next week?
How might this learning apply in the future?
Felt comfortable and keep on trying to make
it more understandable.
I have performed good along with the
utilisation of skills and kowledge.
I have improved myself by making more
reliable results.
It helps conducting similar types of research
in more effective way
Tasks planned for next week
Which tasks are priority?
Have you set aside sufficient time for
completion?
Data collection and its transparency while
interpreting is my priority.
Yes I have competed this on time with help of
Gantt chart and WBS
Project plan status to date (on, ahead,
behind)
Supervisor comments to address
Signature of the Supervisor and date:

Performance Review Template
What was the Project supposed to accomplish?
The aim of this project is “To analyse the various strategies which is used by organisation in order
to retain and attract skilled people.” A case study on ASDA.
Did the project succeed in its aims/ how do you know? Specifically, please outline any evaluation
and assessment undertaken?
Yes this project is succeed with support of literature review and survey through questionnaire
What things do you think worked well and why? Evaluate all aspects of the project?
I have worked so well in time management with suitable usage of Gantt chart and WBS
What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
The problem is related to employees, as some of them are supporting in conducting survey. But I have
overcome this with my soft and academic skills.
What did you learn from undertaking the project?
I have learned about talent-management and its strategies that is used to attract and retain more of its
employees.
How would you rate your performance as a management consultant leading the project?
According to my performance, I rate 8/10 for myself
What strengths and weakness of your performance did you identify?
Strengths: data collection and communication skills.
Weaknesses: analytical skill.
How will this inform and support your continuous professional development?
This research provides me support in both professional and personal development through encouraging
my working potential.