Market Analysis for Bubble Gum Flavour Soft Drink

Formative submission
1

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Describe the product...............................................................................................................3
Market analysis.......................................................................................................................4
Segmentation,targeting and positioning strategy for the product...........................................5
Marketing Mix........................................................................................................................7
Product....................................................................................................................................7
Place.......................................................................................................................................8
Price........................................................................................................................................8
Promotions..............................................................................................................................8
Digital Marketing...................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
2

INTRODUCTION
Market analysis is the research to understand the behaviour of customers, identifying
their needs, segmenting, targeting and positioning the products in the market. The industry is
impacting the performance of products and helping in understanding the market for the new
products by analysing competitors. The marketing department has to make a plan to create a new
products and do market and research to understand the needs of customers (de Oliveira and
Caetano, 2019). The report includes creating a new product for Pepsico in the markets of UK. It
was founded in 1893 by Caleb Bradham. It includes the explanation of the product, market
analysis, STP and identifying core proposition, embodied proposition and augmented
proposition.
MAIN BODY
Describe the product
The product features will give the explanation of its composition, chemical solutions,
packaging, safety instructions, processing, storage, etc.
 Product Name- Bubble gum flavour soft drink.
 Price- It will be at Rs 45 for 200ml can, 250ml will be of Rs 57 and 600ml will be of Rs
170.
 Smart Objective- To introduce Bubble gum soft drink in the existing market within 5
months in order to expand its product line with increase in the profit margins by 5%.
 USP (unique selling proposition)- It is formed by testing on customers who want to try
new things and want to have a sweet taste in the cold drink. Bubble gum soft drink has a
personality of a person who is calm and can handle things.
 Packaging- They are available in new sizes like shuttle bottles in 450ml which is
designed in pink colour to attract girls. The colour of the bottle is pink and have label
which will have the price and description of product (Jia, Chen and Li, 2019).
 Competitors- They are in niche market where the competition is with smoothies of KFC
and McDonalds.
 Distribution- It will be distributed in cinemas and theatres, retail stores and kiosk. The
distribution channel will be through dealers and distributors and kiosk is owned and
operated by the company.
3