logo

Marketing Fundamentals - Coca cola

6 Pages675 Words118 Views
   

Added on  2020-10-22

Marketing Fundamentals - Coca cola

   Added on 2020-10-22

ShareRelated Documents
Marketing fundamentals
Marketing Fundamentals - Coca cola_1
Table of ContentsINTRODUCTION...........................................................................................................................1Product line: Tea..........................................................................................................................1Product line: Beverage.................................................................................................................2Product line: Juice drink..............................................................................................................2REFERENCES................................................................................................................................4
Marketing Fundamentals - Coca cola_2
INTRODUCTIONCoca Cola is the leader in the cola industry. It is a beverage company which suppliesdistinct products in many countries (The Coca Cola Company, 2017). Such company has highestbrand value in the competitive market. It has widest portfolio in the beverage industry. Some ofits products includes coca cola zero, dasani, powerade, diet coke, georgia, fanta, del valle, goldpeak tea, minute maid and many more. Product line: TeaGold peak tea: it is ready to drink ice tea launched in the year 2006. it is basically a diet teawhich satisfies the thirst of tea. It is made through the tea leaves and provide best taste to itscustomers. It has variety of flavours. Such product is available in the plastic bottle in individualsizes. It includes various flavours such as lemon tea, green tea, raspberry tea, diet tea, extra sweettea, peach tea. All such types are available at all the participative restaurants across multinational market. The product is produced after understanding the customers taste, preferencesand personal health reviews. Such product is popular among the youngster as it contains somerefreshing ingredients, nutritional values (Fooducate Ltd, 2019). The managers of Coca Colaformulates and implements effective marketing strategies for promote. such product benefits thecompany by attracting various customers who are health conscious. It is a combination ofmountain grown tea, real sugar along with filtered water. This product will cover the biggestmarketing as well as investments to attract and retain the potential customers towards it.1
Marketing Fundamentals - Coca cola_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Identification of the Global Operations Management Processes of Coca Cola UK
|12
|4265
|263

Integrated Marketing Plan of Coca Cola
|14
|1053
|65

Marketing Essentials - Activity 2
|22
|3038
|90

Comparison of Marketing Mix (7P's) of Coca-Cola and Nestle
|14
|3436
|1

Marketing Mix Strategies of Coca Cola and PepsiCo
|10
|1670
|189

Global Financial Strategy of Coca-Cola : Report
|19
|4280
|78