This report discusses the case study of Martha Jayasekera, a patient with cerebral palsy, and the ethical considerations and strategies for effective communication to foster dignity and respect in healthcare. It covers the ethical concepts of freedom, rights, responsibilities, and the use of power in care, as well as the strategies that staff can use to support and respect the dignity of patients. The report also discusses ways in which staff can maintain effective communication by making use of interpersonal skills such as compassion, dignity, and respect.