Foundation of Information System Discussion 2022

RUNNING HEAD: FOUNDATION OF INFORMATION SYSTEM
Foundation of information system
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Introduction:
Latureae is Australian business organisations. The focus of this health and wellness
company is bringing wellness to everybody. In 2000, this company was established. The
primary target of Latureae is on advancing and delivering products and services to provide a
natural approach to health. This business organisation is targeting on modernisation and
product improvement. This paper will analyse the primary and secondary activities of this
company which create value. The link between value-creating activities and sub-activities of
this company will be identified in this paper. Porter’s value model will be used to identify the
activities and sub-activities of this business organisation.
Discussion:
In this part, primary activities and subordinate activities or secondary activities of
Latureae business model will be discussed. Primary activities of a business organisation are
referred to those activities reach to enhance the profit for the company. Secondary activities
are performed to provide support to the primary activities of the business organisation.
Primary activities of Latureae Company and the business model of this company are
healthcare and wellbeing service and facilities. This business organisation perform primary
activities for society’s human beings. These activities help the organisation to enhance the
substantial value of the business organisation. The activities of this business group are
focused on delivering sufficient and suitable healthcare solutions to society’s human being.
The services and the marketing of this company’s products are also the primary activity of
this company. There are two primary sub-activities, which are identified through the Latureae
business model. This business organisation are following innovation and creativity related to
the packaging and bringing. These sub-activities are essential for this company. The company
is expecting that through these sub-activities, Latureae Company will be able to enhance the

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business and profit. Through these primary activities or essential activities and sub-activities
in primary activities, this company is developing the perspective of the products related to
health, which is offering to the consumers. This company is successful in generating its profit
through online sales at present. These are identified as primary activities, and sub-activities in
primary activities are value-generating activities of this business organisation.
The secondary activities of these business organisation will be discussed in this part.
The infrastructure of the company is the leading secondary activity of Latureae Company.
This business organisation is successful in improving the quality of its infrastructure by
improving the quality of its operation. The improvement of infrastructure will help the
business organisation to complete its operation in an impressive manner. The policymaker of
this company can impressively perform several different activities with the help of the quality
of infrastructure of this business organisation. There are several other secondary activities of
this company. The first secondary activity of the company is the customer relationship.
Improving the customer relationship will help a business organisation to develop its brand
reputation and service. The customer relationship of Latureae Company is supporting the
primary activities to generate profitability. Supplier relationship management is the other
secondary activity of this company. The secondary activities are helping Latureae Company
to generate profit and enhance the overall quality of infrastructure. There are two sub-
activities of secondary activities which are identified. The management of data is the first
sub-activities of secondary activities. Management of data helps this business organisation to
establish a long term association with the consumers. The availability of massive data helps
this company to improve its relationship with the customer. By using this data, Latureae
Company can understand the demand of the market and maintain the quality which is desired
(Miller & Mork, 2013). Sustainability is the second sub-activities related to secondary
activities. For a better future, this company used sustainability as sub-activities. For this