Foundations of Business Analysis

Foundations of Business Analysis

EXECUTIVE SUMMARY
The report summarizes about a case study of ANZ under which different kinds of aspects are
measured by help of SPSS tool. Under this report five hypothesis are tested using different kinds
of tests like one sample t-test, regression analysis and many more. In summative manner this can
be stated that above organization needs to focus on those manners through which their donation
can be increased in an effective manner.

Contents
EXECUTIVE SUMMARY.......................................................................................................................2
INTRODUCTION.....................................................................................................................................4
Research Design.........................................................................................................................................4
Hypothesis Development...........................................................................................................................5
Statistical Technique and Justification....................................................................................................6
Results, and Statistical and non-statistical Interpretation......................................................................7
Discussion and Conclusion......................................................................................................................16
Recommendations...................................................................................................................................16
REFERENCES........................................................................................................................................18

INTRODUCTION
The project report is based on a hypothetical case study which is Air New Zealand. The
overview of such case study is that company is getting worried about impact of climate change
due to emission of carbon. Due to this issue, the organization has started a program which is Fly
Natural whose objective is to promote passengers to give donation for saving the environment
and to achieve net zero carbon emissions by 2050. Though, in such program there is issue which
is that customers are not supporting in this. For this purpose, they conducted a research in order
to gain passengers perception towards such program.
The report includes detailed information about research design to collect data as well as
hypothesis are prepared in order to do statistical analysis through SPSS tools. Further, the
produced outcomes have been interpreted to provide suggestions to Air New Zealand.
Research Design
In the aspect of proposed research, this can be find out that survey was applied online on 1800
passengers who travelled during last 12 months. Among these 1800 passengers only 565
passengers filled the survey question. Below detailed analysis of various kinds of aspects of
research has been done:
Research design- A researcher's qualitative research is the basis for the tools and procedures he
or she would use (Jarzębowicz and Marciniak, 2017). Researchers will rely on testing
approaches that are acceptable for the subject material and set up their experiments for success
according to the design. The method of study and its sub-types are explained by the nature of a
research subject (experimental design, research problem, descriptive case-study).
Data collection: With relation to above case, data has been collected by below mentioned
method:
Survey- The act of analyzing a procedure or interviewing a chosen collection of people to collect
data about a program, device, or process is referred to as a survey. Data collection surveys are
used to gather data about a given group of people's views, actions, or skills. Written survey
questions, face-to-face or cell phone, market research, and digital (e-mail or website) polls are all
forms of surveys.