Impact of Technology and Social Media on Marketing

This document discusses the impact of technology and social media on the marketing strategies of companies and organizations in the past decade. It also explores the positive and negative effects of globalization on a chosen country or region. The importance of technology and social media in business growth is highlighted.

Foundations of Business and
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................3
SECTION A.....................................................................................................................................3
Discuss how development in technology and social media have impacted on the way
companies and organisations market their products and services in the last ten or fifteen years
................................................................................................................................................3
SECTION B.....................................................................................................................................5
With the help of clear examples, discuss how globalisation as a phenomenon has impacted on
a country or region of your choice. In your discussion remember to put forward both positive
and negative effects of the phenomena..................................................................................5
CONCLUSION................................................................................................................................7
REFRENCES...................................................................................................................................8
.........................................................................................................................................................8

INTRODUCTION
Foundation of business is the method under which an organization of business is able ton set
plans with strategies in order to make goals and objectives achievable. It is one of the most
important process under which an organization has to perform as per the condition that is
existing at a point of time. This can be done only through bringing changes technologies and
pattern to work as per the market status. Under this report two questions are required to be
answered out of which the first one is focusing upon affect of social media and technology on
business activities within last 10 to 15 years. Another question that has been chosen by me is
based on globalization and its impact in both positive and negative manner.
SECTION A
Discuss how development in technology and social media have impacted on the way companies
and organisations market their products and services in the last ten or fifteen years
Business is considered to be one of the most important part of nations economy and it is
the condition that is necessary in order to change as per the condition and requirement of it. If an
organization is not able to enhance as per the condition then it can result into rising of difficulties
in survival within market for an long period of time (Pan and et. al., 2018) . As per day to day
technologies and social media has been enhancing at very fast rate and customer is being
focusing upon organizations related to event. It has provided them best environment to grow and
technology has been benefited from the technology and there way of performing in market
condition over significance change. In this the organization has to attain the target within the
scenario under social media technology as this ease down the process of activities performance.
Organization is not utilizing any kind of social media and technology it makes the condition
very difficult towards attaining of objectives and goals. In last 10 to 15 years lot of changes has
been taking place in which an person is required to show interest towards social media because
this is going to help an organization to be focused over increasing of customer base through
online business facilities. Further some of the important points has been marked that has to be
focusing over developing both technology and social media that has affected organization in
making there product or services marketed within last ten to fifteen years.

 For whom advertisement needs to be done: It is one of the most important part of an
organization which is related to the performance that is required to achieve goal. Social
media platform is related to making an organization gain those customers that are
interested in buying the product of an particular organization. Using Social media
platform an organization is able to get connected with new customers also. This makes
sales upliftment possible which eventually leads towards increases in profitability.
 Social media can cover large market as a part of advertisement: According to this an
organization is going to be impacted by marketing in wider manner but still it is required
by an organization to understand that covering large market area is very important. This
has been achieving within past fifteen to ten years through social media. As it has make
speedy improvement in the advertising of a product. Such kind of process should be
faster and quicker that makes an organization to be helpful in achieving of goals and
objectives within the time period specified for it (Lesar,, Weaver and Gardiner, 2020)
 Less Expensive as compared to physical marketing: In physical marketing various
factors are involved that makes an expensive process to be followed. It impact the
revenue generation within an organization. If social media is used for marketing then cost
applied over it is less because of less factors involved in it. Under this only the
advertising cost has to be paid that is less in monetary terms.
 Connectivity: Organizations is going to be benefited with social media and technological
advances in a way that customers are going to be attracted and strong connection is going
to be build for an organization. This makes an organization sustain for longer period in
market. Makes goals achievable within an organization.
 Brand awareness: Marketing is mainly done for improving the image of brand in
market of an organization. Under this and respective process is required to follow by an
organization. In current scenario of market social media is playing an very importunate
role in making this possible and circulating of information over the customer related to
product and services.
The discussion that has been done above shows that social media and improvisation of
technology has made an organization enhance its performance and event. This makes an
organization guiding towards making better decision enhancement. To take stable decision it is
important for an organization to have both social media and technology. Technology has very

important role in an organization because it helps in easing the process of production and take
out the best method to perform in efficient manner possible. Also security of data of its
customers and analysis recent research regarding product and services. This makes data
collection in an organization easy and marks out need of performance in the market to
accomplish goals and objectives. Technology makes the upliftment of performance in an
organization according to the present scenario in market. This makes social media allow business
sector to gain growth within last ten to five years to enhance marketing approach.
SECTION B
With the help of clear examples, discuss how globalisation as a phenomenon has impacted on a
country or region of your choice. In your discussion remember to put forward both positive and
negative effects of the phenomena.
Globalization has been explained as the process by which an organization expands
business at global level to achieve goals and targets. Such development of infrastructure has been
simply allowing business organization for achieving goals and objectives. There should be
developing infrastructure which has simply allowed organizations for performing efficiency over
accomplishment. This makes profitability percentage increases and they start over performing at
global level. It is required to make proper strategies in order to attain positive result to be
achieved. In relation to United Kingdom this is one of the most affective market for performing
business activities that has been helping in achieving of multinational objectives (Dwyer,
Ateljević and Tomljenović, 2017). Also makes an organization of UK to achieve goals with
objectives that has been set at global level. The process of globalization has been is very
effective over performing business activities that has been making an multinational organization
over expanding goals to be accomplished. Also globalization is very effective in nature because
this has made organization to earn foreign currency that has been helping for improving overall
conditions of an economy. In UK this is also known as economic stabilization that is being done
in respective condition and helps an MNC gain greater opportunity over performing better. There
are both negative and positive impact of globalization upon an country which has been explained
as follows:
Positive Impact of Globalisation for UK

 Increase Job opportunity: It is very important for an organization entering in new
market. This is the most important part is to generate job opportunity this is very
important. As per the current scenario economic condition of a country is going to be
improved only when condition is respective with higher percentage. In relation to UK
globalization of business organization is allowed fro providing job opportunities that
helps in fulfilling of basic needs.
 Products can be sold at low cost: Individuals of an country has been benefited and if
product and services is provided at an affordable price then it is not possible when an
organization is doing business at limited grounds. In relation to UK, concept of
globalization is able to make distribution of product and services to be reached to
individual at reasonable price and this improvises living standards.
 Helps to collect higher tax rate: an nation is being dependent upon tax collection that is
being done by the commercial sector. Number of MNC's plays an important role as the
collection of tax is more. Also improvisation of work is done. In UK the concept has been
affecting globalization and making collection of tax higher that is going to make increase
in the foreign currency (Dedusenko, 2017).
 . This also boost export of various products to other countries.
 Improves competition: When the competition level is higher in the market then chances
of improvising quality of product is going to increase. In relation to UK globalisation is
going to be helpful for the local business to improvise the quality of the product at an
affordable price. It makes fair trading possible and also make competition healthy.
 Allows to introduce new technology in the market: It is said that whenever any of the
business is performed at international level, different technologies are needed to be
brought for performing effectively. In context of UK market, globalisation is allowing the
local investor to being new technology within their business organisation this makes
performance effective in the market which is helpful in providing best services to its
customers.
Negative Impact of Globalisation for UK
Globalization and rise in carbon emission: Concept of globalization has to be very
effective in improvising of environment and its negative part. In relation to UK
globalization have been creating very bigger problem that has been increasing carbon

percentage that is going to make an organization to have negative impact on environment
as well as over the health.
 Creates problem for local investor: When an multinational organizational is entering into
an market then it has been certainly increases the environment of competition. Also this
makes difficulty to investors. In relation to UK there has to be suffering for small
investors that makes an organization suffer as profit decreases (Battour and Ismail, 2016)
 No Job Security: The concept of globalization increases the opportunity of job in the
nation that has the same time . It is to make sure that an employee is having safe future in
an organization. Even this has become an reason for UK and if an organization is not
performing in better manner and try to back themselves under certain condition.
There are both positive and negative side of globalization of nation like UK the number of
organization has tried to set business on daily basis this has helped in attaining of goals and
target.
CONCLUSION
From the above discussion it can be marked out that globalization is having an positive and
negative side. Further it has been discussed that social media has been increasing and
organizations growth this has been able to achieved through achieving conducting making an
organization connected with an organization. Also this makes social media allowing to keep
market favourable through keeping competition alive in market.

REFRENCES
Books and journals
Battour, M. and Ismail, M. N., 2016. Halal tourism: Concepts, practises, challenges and future.
Tourism management perspectives.19. pp.150-154.
Dedusenko, E. A., 2017. Impact investing trends in Russia and tourism. Journal of
Environmental Management and Tourism (JEMT).8(08 (24)). pp.1474-1481.
Dwyer, L., Ateljević, I. and Tomljenović, R., 2017. Tourism future: towards transformational
tourism. In Evolution of Destination Planning and Strategy (pp. 279-294). Palgrave
Macmillan, Cham.
Lesar, L., Weaver, D. and Gardiner, S., 2020. From spectrum to multiverse: a new perspective
on the diversity of quality control tools for sustainable tourism theory and
practice. Journal of Travel Research. 59(3). pp.424-449.
Pan, S. Y and et. al., 2018. Advances and challenges in sustainable tourism toward a green
economy. Science of the Total Environment.635. pp.452-469.
Sheldon, P. J., Pollock, A. and Daniele, R., 2017. Social entrepreneurship and tourism: Setting
the stage. In Social Entrepreneurship and Tourism (pp. 1-18). Springer, Cham.
Shieh, S., 2017. Same bed, different dreams? The divergent pathways of foundations and
grassroots NGOs in China. VOLUNTAS: International Journal of Voluntary and
Nonprofit Organizations. 28(4). pp.1785-1811.
Sigala, M., 2018. New technologies in tourism: From multi-disciplinary to anti-disciplinary
advances and trajectories. Tourism management perspectives. 25. pp.151-155.
Yakhshieva, Z.S., 2018. Linguistic features of tourism vocabulary. British Journal for Social and
Economic Research. 3(5). pp.15-18.
Zelenková, A., 2019. Chapter Two The Challenges Of Teaching Communication Skills In
English For Tourism Anna Zelenková. tourism And Intercultural Communication And
Innovations. P.155.