Foundations of Business Communications

FOUNDATIONS OF BUSINESS COMMUNICATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
1. EVALUATING THE IMPACT OF EXTERNAL FACTORS ON PERFORMANCE OF
RYANAIR ......................................................................................................................................1
SWOT Analysis of Ryanair....................................................................................................1
PESTLE Analysis of Ryanair.................................................................................................3
Competitive position of Ryanair............................................................................................4
Key management issues faced by Ryanair ............................................................................1
2. REFLECTION.............................................................................................................................2
CONCLUSION................................................................................................................................4
REFERENCES ...............................................................................................................................6
Online...............................................................................................................................................7
6 Tips for Improving Your Business Communication Skills. 2015. [Online]. Available
through: <http://www.broadvision.com/blog/6-tips-for-improving-your-business-
communication-skills/>..........................................................................................................7

INTRODUCTION
Business communication skills define all rules of written and verbal communication
which is necessary to communicate with each other. The business communication skills are
essential for performing business operations. The communication skills in business helps
organisation to fulfil the management related functions.
The report will focus on the analysis of external factors, which affects the operational
activities of business. It will address the impact of communication with stakeholders in decision
making of organisation by demonstrating the example of Ryanair. This organisation provides
cheap airline services and operates mainly at London and Dublin airports.
Ryanair is among one of the most successful airline industries. The report will describe
its strengths, performance and weaknesses. It will describe external factors which influences the
performance of Ryanair. The report will also explain how key skills can be developed. It will
address the management related issues faced by an organisation and role of communication
skills for resolving those issues.
1. EVALUATING THE IMPACT OF EXTERNAL FACTORS ON PERFORMANCE OF
RYANAIR
There are various tools and models available, which can analyse performance of the
organisation along with the factors, which influences both performance and strategies of
Ryanair.
Following models can be used for evaluating the performance of organisation.
SWOT Analysis of Ryanair
This model gives a detailed analysis of opportunities and possible competitive threats for
an organisation. This analysis also helps organisation to identify the strengths and weaknesses
of the business. The effective SWOT analysis will help Ryanair to improve its strategies and
decisions which will guarantee the maximum profits.
 Strengths: The massive success of organisation is the result of following strengthening
features. Low cost airline services are the biggest strength of Ryanair that marks its
presence covering almost entire European market.
 The organisation operates in majority of European market so it has impact on broad
customer base.
 For controlling operational expenses, Ryanair use effective bargaining strategy against
the suppliers of Ryanair.
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 Organisation effectively maintains innovations and flexibility through great managerial
communication and coordination. For achieving goals, an organisation gives priority to
training of employees, stability and innovations in services.
Weaknesses: Despite huge success, Ryanair experiences tough competition from competitors
due to following weaknesses
 Ryanair is extremely focused on maintaining low operational costs and thus organisation
tend to compromise with requirements and feedbacks of customers and brand value
management. Such approaches encourage poor quality of services and unfair practices
in operations.
 Ryanair is not much concerned about maintaining employee relations thus employee
dissatisfaction and conflicts can affect the business.
 Ryanair is involved in expanding its fleet aggressively. It may not bring benefits for
organisation in near future.
Opportunities: Ryanair can address sustainable profits and growth by looking forward to
following opportunities.
 Organisation provides easy interaction platform to its users on its websites so that
customers can easily contact Ryanair. It will allow organisation to build strong
relationships with customers.
 Ryanair is finding innovative options for aircraft, which will not only reduce fuel
consumption but will also provide a better experience to its customers.
 For increasing revenues and customer support, an organisation provides various mobile
applications, which will target and retain customers for long term.
Threats: Ryanair is also vulnerable to various competitive threats such as
 Competitive airlines are also adopting low cost models for attracting customers with
better quality services. It can challenge the existing position of Ryanair.
 Internal conflicts between management and employees can affect employee as well as
customer retention.
 Continued advancement in technologies and deviations in prices of fuels can affect profit
of the organisation.
 Accidents and regular flight cancellations due to weather or technical issues can
decrease the passengers.
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