Foundations of Business Communications

Foundations of
Business
Communications

Table of Contents
INTRODUCTION...........................................................................................................................3
Part 1................................................................................................................................................3
Topic industry data......................................................................................................................3
Key businesses, customers, suppliers, competitors, performance, strengths and weaknesses
and challenges faced...................................................................................................................3
A SWOT analysis of the Business Company.............................................................................5
Analyse the competitive position of the organisation through Porter’s Five Forces Model.......5
Identifying key issues faced, resourcing and any management/ operational issues facing the
owner/ managers of the business.................................................................................................7
Part 2................................................................................................................................................8
Reflection....................................................................................................................................8
CONCLUSION..............................................................................................................................10
REFRENCES.................................................................................................................................12

INTRODUCTION
Business communication is consider as a process in which their will sharing of
informations or message will be done within or outside an organisation. At a workplace effective
business communication is practice which show how employer and employees interact with each
other in order to attain organization goal (Brenner, Zarnekow and Wittig, 2012). Through this
they able to enhance company production and effectiveness as well as it will also reduce
mistakes. Organisation selected for this assignment is Vodafone which is a public limited
company operating in telecommunication industry. It is founded by Ernest Harrison and Gerry
Whent in the year 1991 and its headquarter is located at London, United kingdom. The
respective firm offer products like digital television, mobile phone, broadband, internet television
and many others at worldwide level. They are currently facing business issue of high employees
turnover. Topics which are going to explain in this report are understanding of different models
as well as analysis tools that get affected due to external environment. Along with this it will also
include personal reflection related to understanding and learning of report.
Part 1
Topic industry data
Vodafone is one of the leading company which is dealing in telecommunication sector. It
is a British multinational company which is providing different products and services to all
around the world. Vodafone company was established in 1991 and founder of this organisation is
Ernest Harrison and Gerry Whent. Headquarter of this organisation is located in London and it is
providing its products in different parts of the world (Campbell, 2013). Vodafone company is
current facing some major issues in business which is affecting its productivity as well as
performance. Due to increase in turnover ratio performance of employees in continuously
decreasing as well as they are not able to accomplish set goals in effective and efficient manner.
It is very important for Vodafone company to manage this issues and improve organisational
performance.
Key businesses, customers, suppliers, competitors, performance, strengths and weaknesses and
challenges faced
Vodafone is British telecommunication company which offer their products in
international level. The key business of respective company is help companies in getting

succeeded in a digital world through their connectivity (Vodafone business, 2019). They also
help business units of all size as well as sectors in order to develop or connect for the better
future. For this they offer products like mobile communication, fixed communication, unified
communication, internet of things, cloud and hosting, carrier services and many more.
The customers of Vodafone are companies of all level (large, middle and small) as well
as local and international peoples. There are approx 444 million customers of respective
company and from that 19.5 millions are from United Kingdom (Company history, 2019). Along
with this competitors of Vodafone are BT Group, America Movil, Telefonica, Airtel, Reliance
Jio, China Telecom, SoftBank, Verizon, Deutsche TeleKom and many more. The supplier of
Vodafone are allocated all over the world as well as they closely work to their supplier in order
to provide innovative ideas or solution in the ethical environment (Suppliers, 2019). The
resources for suppliers are related to sourcing and procurement, health and safety and many
others.
Vodafone has enhanced their performance successfully by conducting merging with Idea.
From august 2018 till now respective company is increasing their business performance day by
day.
Strength of respective company are its brand awareness, superior customer service,
network and many more as well as their weakness are continuous growing emerging marketplace
Illustration 1: Vodafone performance
Source: Vodafone, Idea Data Performance Benefited by Merger, Both Brands Show
Notable Improvements: Ookla, 2019