Significance of Trade Show for Organizations

This document discusses the importance of trade shows for organizations and how they can enhance brand awareness and generate potential benefits. It explores the project plan, budget, and milestones involved in organizing a trade show event.

Foundations of Business
Management

TABLE OF CONTENTS
TASK 1............................................................................................................................................3
MAIN BODY ..................................................................................................................................3
CONCLUSION ...............................................................................................................................6
TASK 2............................................................................................................................................6
Reflection ........................................................................................................................................6
Personal Development Plan (PDP)..................................................................................................8
REFERENCES..............................................................................................................................12

TASK 1
INTRODUCTION
Trade show can be defined as the exhibition for organization in a specified organization
to represent their new goods and services. These shows are not involved public because
companies demonstrate their new services or products. It is generally attended by organization's
representative and press media. The main goal of the trade shows is that to find out the latest
products and services which can meet customers objectives or partners. It also supports to
analyse current market trend and opportunities. Trade shows is a procedure of proving new
business, enhance brand awareness, demonstrate networking opportunities and gives chance to
other industries to learn about the industry to conduct business. Apart from this it provides
platform to market to target customer and then sell product or services to those targeted
customers. The brief study of report helps to understand significance of Trade Show for
organizations.. There is an example of More Control UK Ltd which conducts trade show.
Organization will conduct this trade show event in last week of August 2020.
MAIN BODY
Rationale for exhibition
Trade show is essential procedure to demonstrate new products and services of various
organization so that easy to aware about new trends and opportunities within market. Trade show
offers a platform to market where organization can demonstrate new offering as result enhance
brand awareness among the industries and customers (EWUSIE-MENSAHand FRIMPONG,
2018). More Control Ltd. Plans for Trade Show so that easy to introduce a platform for market.
There is a reason which cause organization takes Trade Show initiatives. The reason behind is
that organization wants that people aware about the offering which various industries
demonstrates through Trade Show (Boesso, and Cerbioni, 2019) . More Control Ltd. sets goal
for exhibition Trade Show is that to determine unique supply and support services for automation
requirement which represented by organization's representative. Organization manages trade
show event itself (Moldoveanu, 2016). There is other reason of organization to conduct

exhibition trade show is to provide understanding of software which is applied for warehouses
management, tracks and routine solution.
Project plan milestones
To conduct trade show creates a plan by using several milestones such as initiation,
planning ad execution. Initiation is important part of trade show because it supports organization
to develop goals and objectives (Cuccurullo, Aria, and Sart, 2016) . The goal is “to conduct trade
show case” while objective is “to develop a plan for effective trade show in term to attract
customers”. To create goal and objectives organize a team by company so that they set
appropriate goal and objectives. While planning is the second milestone of event planning. It
helps organization to enlist several specific brands which are welcomed to demonstrate their
unique products and services. Administrative procedures refers as a list of formal objectives rules
which is implemented by private and governmental organization and helps to take appropriate
decision. Organization allocates various administrative procedures such as policy, organization,
finance, personnel, procedures and control which is required for planning (Clougherty and
et.al,2017). Execution is the milestone which is required to get succeed in trade show event.
Executing includes budget and publicity plan. Budget is important before initiating any event
because it gives estimation about expenditure which is required for executing event. On the other
hand, publicity plan is also a part of executing milestone which support organization to
communication, builds and maintain communication with the public (Davis-Street and et.al.,
2016) . To create publicity plan involves media kit, media contact list which provides
communication and establishes communication with industrial representative and customers.
Potential return on investment
Organization gets positive impact of investment because they get good return. For
example cash investment, Trade show supports organization to create platform and communicate
with other recognition brands. Generally exhibition of trade show leads potential benefits for
organization. For example More Control Ltd. easy to access potential client which has bigger
networking. Another benefit is this, it increases brand awareness of organization which can lead
future benefits within company (Lee, 2017). Organization gets lots of knowledge about
industries ad their creativity through the trade show. It is quite beneficial for company because
they can build good relation with industries representatives. This exhibition helps company to
understand that what work they do and what doesn't do so that they get succeed in business.

Apart from this, organization easy to launch new products by keeping other industries offering. It
is positive for organization. They get benefits for cost effective marketing because most of the
business partner close deal together. Exhibition of trade show helps to generate high profit within
company due to several rules which are followed by other industries which gives high
attendance to demonstrate their offering or services in event. For example smart phones are not
permitted in exhibition trade because people can disclose private information about offering or
services (Murad and et.al, 2018) . Laptops are also prohibited in exhibition because data can steal
by other industries. Even team member of organization allocates various task such as develop
goals and objectives, creates team, set a date, brand an event, planning, allocate administrative
procedures, budget, create publicity plan and evaluate the event etc. helps organization to
manage trade show event. Administrative procedures plays essential role in event planning
because organization easy to determine partnership and sponsorship. To evaluate the event
analyse social media data by organization (Willcocks, 2018). Overall tasks are managed by
organization which helps them to generate profit within company.
Project plan and Budget
Project plan refers as a document which enlists each step to initiate project from A to end
dates B. it is demonstrated as a roadmap which shows the project steps, key activities and their
start and end dates, dependencies among the task and project milestones (Schneckenberg,
Velamuri, and Comberg, 2019). To conduct trade show event creates a project plan in which
aligns each task step by step. Tasks are:
Develop goals and objectives: it is first task of project plan where creates goals and
objectives for trade show event.
Organize a team: It is second step of task where primary task is fully dependent on
second task. So, organization creates specific team who helps to initiate planning for event
(Molina-Azorín and et.al., 2019).
Set a date: Team member set a date to execute plan along with time deadline.
Brand an event: Organization aware owners who executes industry about event by
advertising trade show event.
Planning: Branding of event is a part of planning which is performed by team member in
organization.

Allocate administrative process: it includes finance, control, personnel and organization
etc. allocates by different team member such as budget is prepared by finance department.
Manager supervises each employee performance and assigns task to them (Leiblein and Reuer,
2019).
Identify partnership and sponsorship: Organization determine sponsors who can help
to establish trust on trade show event.
Budget
The estimate amount for budget is 50,000
Budget Amount
Stationary 10000
Food and accessories 8000
Marketing and promotional cost 9000
Transportation 7000
Press media 8000
Labour 7000
Total 50000
CONCLUSION
The brief study of report has been summarized significance of trade show. More Control
Ltd. organized trade show event. To conduct trade show used various milestones i.e. initiation,
planning and executing by organization. Potential benefits , rational for exhibition has been
summarized in report. Company created project plan in which concluded various tasks like
develop goals and objectives, organize team member, brand an event, planning, administrative
procedures and identify sponsorship and partnership. Organization has been prepared budget
which used to execute event.

TASK 2
Reflection
More Control Ltd. Planned for trade show event where I was engaged in this plan. My
experience was more informative because I got more knowledge from my team member about
event for example laptops and smartphone prohibited in this type events because information
could disclose. I learned new skills such as numeracy, ICT as well which was required for
conducting trade show event. I had good communication and problem solving skills which is
used in event. I communicated with team member while developing goals and objectives for
initiating plan. To initiate trade show organized meeting by manager where each member of
team shared their views about trade shows benefits and challenges which could face when didn't
keep any alternative option. I gave presentation about the project planning in which I told about
resources which required for planning. I communicated with other team member who was
presented in meeting about event discussion. Manager assigned task to each member so that they
performed their task effectively. Manager fixed a data for event that it conducted in last week
August 2020. More Control Ltd. organized team member so that each task perform in group
along with time deadline. Team leader assigned me task to allocate administrative process which
was big task for me because it was new for me. I communicated with team leader to gain
knowledge about administrative process that how to conduct and how to allocate. Where they
informed me that administrative procedures included policy, organization, finance, personnel,
procedures and control. I studied about policies which required for trade show event that was
informative knowledge for me. I unable to prepare budget because my numeracy skill was weak.
It impacted my performance because other member who was working with me in a team they
had good numeracy skill. I unable to use statistical and data for understanding benefits of
company from the trade show event while offering presentation. When I asked to my seniors
they praised me about my communication skill but they told me to improve my numeracy skill.
Trade show event was exciting for me because I never attend in these types show. I allocated
administrative process which used for further planning. Team leader assigned me other task to
elect partnership and sponsorship. I communicated with potential client who could invest on the
trade show. My communication skills was good which supported me to convince potential clients
and other industries representative to give high attendance. I identified famous sponsorship who
sponsored on event. The reason behind was that to get high funds for event so that event

conducted effectively. Even potential companies also got chance to do marketing of their brands
through event. I faced several challenges while communication with other industries to
demonstrate their unique offering and services. For example most of the representative
concerned for trade show policy so they resisted for show. Many of them concerned that
information about new offering could be disclosed thorough event. I took their concerned on
serious note and discussed with my team leader. They created value added policies like
smartphones and laptops prohibited in trade show. Then I took help of social media to aware
industries about trade show policies. Thus, I convenience potential client and sponsors to be
joined with trade show. I found that team member was unable to perform their task. I
communicated with team leader and told them about their issues that caused they inefficient to
perform task. Team members told me reason that they uncleared for task means they didn't know
which task they performed first. I informed team leader then they confused how to make them
understand. They asked my for suggestion then I said they organized a meeting and sets each
task and gave responsibility to each member about different task. It could clear team member
confusion their task responsibility. Team leader praised me about this decision which made me
confident. I faced complication when I was unable to manage each task time for event in
computer. I made me feel inefficient because I didn't know how to use Microsoft Office
program. I joined ICT classes to learn new skills where trainer supported me to use Microsoft
office program. Apart from this, they gave some task to performed in home. Initially I faced
difficulties while performing task at home but later on I learned. Even I took online classes as
well to learn more effectively. Whatever I learned from classes I applied on job place as result I
got easiness to operate Microsoft office program. It was good experience of mine because I
learned new skills which matched with future scenario. Thus, it was informative experience in
company because I not only learned new skills but also I learned how to plan for trade show
event.
To analyse strength and weakness I followed Kolb reflective model. This framework
supported me to determine employability skills which match with current scenario and will use
in the future as well. I analysed my numeracy skill required to be developed because I unable to
elaborate statistical and data while offering presentation. I identified my communication skill and
problem solving was more good which supported me to communicate with potential client and
sponsors. Even both type skills communication and problem solving considered as employability

skills. I learned ICT skills which was new for me because I didn't know how to work on
Microsoft office. When I learned I felt more energetic tic and confident because I knew it will
use in the future.
Personal Development Plan (PDP)
Skills to be
developed Resources Activities to be
undertaken Time Review
Communication
skills:
To be improves
communication
skills and
become good
communicator.
Reading books,
takes online
communication
classes, interact
with seniors,
attend seminars,
maintain eye
contact.
I take online
communication
classes to
enhance my
listening skills
and learn how to
maintain eye
contact with
public while
communicating. I
read some ideal
journals books to
improve
communication
skills.
1 week
I interact with
senior to gather
feedback about
my
communication
skills so that I
got where should
I focus more.
My seniors tells
me that my
communication
skills I good but
I should focus on
my body
language which
will lead
effectiveness in
my
communication
while
communicating
with others.
Problem solving
skills :
Reading books,
identify issues,
My problem
solving skill is
3 weeks I take reviews
my friends and

To be improved
problem solving
skills and
become good
problem solver.
resolves
questions papers,
re-evaluate
situations, takes
help of senior
authority.
good but I want
to become good
problem solver.
So I read books
which helps me to
become good
analyser. Apart
from this, I re-
evaluates
situation which
has solved so that
I understand
about issues and
easy to give better
solution. I solved
several question
paper to improve
my problem
solving.
other team
member who
works with me
in a team at
workplace. I
interact with my
manager to
know about my
skills
improvement. I
gather overall
reviews and I get
good outcomes
because my
problem solving
skills has
improved.
Numeracy
skills :
To be improved
my numeracy
skills .
Numeracy classes I join numeracy
class where
trainer helps me
to improve
statical and data.
4 weeks I attend a
seminar and I
give presentation
where I use
statistical and
data to make
understand about
profit ratio. Then
I take review to
people who
attend this
seminar. They

praise me that I
perform well ion
seminar. It
makes me
confident.
Team working
skills:
To be improved
team working
skills
Take online class,
read books,
attends events,
work with team.
I read book about
team working and
I understand how
to communicate
with team
member and how
to coordinate
wroth them. I
take online
classes and I learn
how to perform
task within team.
2 weeks
I attend a event
where I work
with team and
communicate
with them
effectively. Then
I take feedback
from team
member about
my performance
they praise me.
Thus I improve
my team
working skills.
ICT skills:
To be developed
ICT skills.
Attend free online
personal
computer classes,
join computer
class etc. read
new books about
computer
I take computer
learning classes
to learn this skill.
Where trainer
give some task to
do in home. Even
I take online
classes as well to
clear my concepts
about computer
which helps me to
4 weeks I give several
exams to check
my ICT skills
and I get good
outcomes. It
improves my
confident. Thus,
I learn new skills

understand more.
REFERENCES
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