Significance of Trade Show for Organizations

Foundations of Business
Management

TABLE OF CONTENTS
TASK 1............................................................................................................................................3
MAIN BODY ..................................................................................................................................3
CONCLUSION ...............................................................................................................................6
TASK 2............................................................................................................................................6
Reflection ........................................................................................................................................6
Personal Development Plan (PDP)..................................................................................................8
REFERENCES..............................................................................................................................12

TASK 1
INTRODUCTION
Trade show can be defined as the exhibition for organization in a specified organization
to represent their new goods and services. These shows are not involved public because
companies demonstrate their new services or products. It is generally attended by organization's
representative and press media. The main goal of the trade shows is that to find out the latest
products and services which can meet customers objectives or partners. It also supports to
analyse current market trend and opportunities. Trade shows is a procedure of proving new
business, enhance brand awareness, demonstrate networking opportunities and gives chance to
other industries to learn about the industry to conduct business. Apart from this it provides
platform to market to target customer and then sell product or services to those targeted
customers. The brief study of report helps to understand significance of Trade Show for
organizations.. There is an example of More Control UK Ltd which conducts trade show.
Organization will conduct this trade show event in last week of August 2020.
MAIN BODY
Rationale for exhibition
Trade show is essential procedure to demonstrate new products and services of various
organization so that easy to aware about new trends and opportunities within market. Trade show
offers a platform to market where organization can demonstrate new offering as result enhance
brand awareness among the industries and customers (EWUSIE-MENSAHand FRIMPONG,
2018). More Control Ltd. Plans for Trade Show so that easy to introduce a platform for market.
There is a reason which cause organization takes Trade Show initiatives. The reason behind is
that organization wants that people aware about the offering which various industries
demonstrates through Trade Show (Boesso, and Cerbioni, 2019) . More Control Ltd. sets goal
for exhibition Trade Show is that to determine unique supply and support services for automation
requirement which represented by organization's representative. Organization manages trade
show event itself (Moldoveanu, 2016). There is other reason of organization to conduct

exhibition trade show is to provide understanding of software which is applied for warehouses
management, tracks and routine solution.
Project plan milestones
To conduct trade show creates a plan by using several milestones such as initiation,
planning ad execution. Initiation is important part of trade show because it supports organization
to develop goals and objectives (Cuccurullo, Aria, and Sart, 2016) . The goal is “to conduct trade
show case” while objective is “to develop a plan for effective trade show in term to attract
customers”. To create goal and objectives organize a team by company so that they set
appropriate goal and objectives. While planning is the second milestone of event planning. It
helps organization to enlist several specific brands which are welcomed to demonstrate their
unique products and services. Administrative procedures refers as a list of formal objectives rules
which is implemented by private and governmental organization and helps to take appropriate
decision. Organization allocates various administrative procedures such as policy, organization,
finance, personnel, procedures and control which is required for planning (Clougherty and
et.al,2017). Execution is the milestone which is required to get succeed in trade show event.
Executing includes budget and publicity plan. Budget is important before initiating any event
because it gives estimation about expenditure which is required for executing event. On the other
hand, publicity plan is also a part of executing milestone which support organization to
communication, builds and maintain communication with the public (Davis-Street and et.al.,
2016) . To create publicity plan involves media kit, media contact list which provides
communication and establishes communication with industrial representative and customers.
Potential return on investment
Organization gets positive impact of investment because they get good return. For
example cash investment, Trade show supports organization to create platform and communicate
with other recognition brands. Generally exhibition of trade show leads potential benefits for
organization. For example More Control Ltd. easy to access potential client which has bigger
networking. Another benefit is this, it increases brand awareness of organization which can lead
future benefits within company (Lee, 2017). Organization gets lots of knowledge about
industries ad their creativity through the trade show. It is quite beneficial for company because
they can build good relation with industries representatives. This exhibition helps company to
understand that what work they do and what doesn't do so that they get succeed in business.