1FOUNDATIONS OF INFORMATION SYSTEM Discussions The Uber has become one of the most important parts in the life of people. The use of Uber has increased in this decade as people have increased the use of Uber. This increase in the use of Uber has highly affected the taxi industry and they are in the verge of a great loss. The disruptive companies like the Uber, Ola and Lyft has affected the industry of taxi and the business of taxi industry (Zhu & Wang, 2017). These companies have utilised various information systems in order to create new models of business and increase their revenue by providing excellent services to the customers and providing them services 24 hours and 7 days. The information system used by Uber includes a management information system and a geographic information system (Min et al., 2019). The geographic information system will help the Uber to find the location of the customers and the management information system of Uber consist of hardware and software and it helps to improve the operations of Uber. This information system with gather data from more than one online systems, examine the information and provide reports to the company so that the organizations can make proper decisions and handle the customers properly. The Uber business model is very strong and the other companies are trying to replicate this business model in order to earn more revenues. Uber has some important differences that set it apart from the companies of Taxi. The first comparison is the dynamic system of pricing and it is powered by the algorithms of computer that work with the data that is collected from the Uber app and there is a lack in the supply of vehicles those are available during the hours of rush or during the rainy season (Ahluwalia, 2017). Based on the number of end user that open the Uber application, the algorithm of Uber calculates a surge in the price that causes a lower demand and a higher supply. The taxis usually provide one kind of vehicles, the colour of the vehicle is standard, and the model of the car is standard. However, Uber has various forms of services and the cheapest and the most used Uber service is UberX. Uber has various types of services like the Uber Eats and
2FOUNDATIONS OF INFORMATION SYSTEM Uber Boat. A customer that is looking for particular type of services, Uber provides many options those are convenient. The service quality of Uber is upgraded by utilizing a two-way system of rating where the customers of Uber can rate the drivers and the services after they have availed services with Uber (Smith, 2016). The customers can also see the location of the booked ride that is based on real time. This is the most important comparison of Uber and the taxi and due to this, the Uber has affected the industry of taxi. The other important difference includes speed of the service, in-app system of payment and familiarity with the application of Uber. The international expansion of Uber strengthens its power in the market. The people who utilise Uber in their home will receive the same service in any other country. This kind of services is useful for the Uber to retain the customers (Tao et al.,2019). The popular service of ride sharing, Uber has affected the industry of Taxi by proving lower prices, faster and quality services to the customers. Uber has also shown a higher transparency in terms of selecting the drivers and deciding the fares for the rides those are availed by the customers (Cramer & Krueger, 2016). Uber presents a loyal competition of price to the companies of taxi by providing distinctively lower prices by cutting the fixed costs. This has happened because the there are loopholes in the industries of taxi as it cannot provide excellent services to the customers and the prices are high for the taxis. Uber now has become a new standard in the transportation of the services. Uber used to be an important part of the sharing economy (Schneider, 2017). The idea behind it was that people would collaborate among each other, peer to peer in order to provide services such as places they can stay or rides. The drivers could do what they loved the most that is art or any other thing and then make money by driving. This is an important part of the Uber and this is an important factor Uber has affected the industries of Taxi. The Taxi drivers would drive the Taxis all day in order to make a living but this is not the case for Uber. The driver can do
3FOUNDATIONS OF INFORMATION SYSTEM anything according to their wish and then drive Uber for a little money. This concept is known as the shared economy (Calo & Rosenblat, 2017). It is seen that Uber is a much better substitute for the taxis. Besides the prices those are competitive, Uber provides very fast services by utilising the applications installed on their smartphone, better service quality, likelihood of selecting the vehicles, drivers and many more. The companies of taxi are under the control of central and local authorities and they have less effect on the tariffs of the ride (Shapiro, 2018). Uber on the other hand has freedom in selecting its policy of price. Most of the companies of taxi hold some sort of monopoly in the places that the taxis operate. When they are seen together, all of the services of taxi in a city have the same quality of the services. Uber generally provides vehicles those are of better quality that attracts various customers and justifies a higher price than the taxis those are regular and those are availed by the normal people. Not all the functionalities that the Uber provides and the normal taxis do imply that the customers will select the Uber over the taxis. A standard that is new in the speed and the quality of the services those are introduced by the Uber in the market can be a positive incentive for the companies of Taxi (Angrist, Caldwell & Hall, 2017). A dose that is healthy benefits the customers in the very long run.
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4FOUNDATIONS OF INFORMATION SYSTEM References Ahluwalia, R. (2017). CRITICAL APPRAISAL OF UBER BUSINESS MODEL UNDER “GIGECONOMY”.INTERNATIONALJOURNALOFMANAGEMENTAND SOCIAL SCIENCES (IJMSS),6(2), 62-65. Angrist, J. D., Caldwell, S., & Hall, J. V. (2017).Uber vs. taxi: A driver’s eye view(No. w23891). National Bureau of Economic Research. Calo,R.,&Rosenblat,A.(2017).Thetakingeconomy:Uber,information,and power.Colum. L. Rev.,117, 1623. Cramer, J., & Krueger, A. B. (2016). Disruptive change in the taxi business: The case of Uber.American Economic Review,106(5), 177-82. Min, S., So, K. K. F., & Jeong, M. (2019). Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model.Journal of Travel & Tourism Marketing,36(7), 770-783. Schneider, H. (2017).Creative destruction and the sharing economy: Uber as disruptive innovation. Edward Elgar Publishing. Shapiro, M. H. (2018). Density of Demand and the Benefit of Uber. Smith, J. W. (2016). The Uber-all economy of the future.The Independent Review,20(3), 383-390. Tao, M., Yuqiao, G., Nawaz, M. Z., & Shafique, M. N. (2019). A Comparative Analysis of the Business Models of Uber and Didi under Sharing Economy Background.Sarhad Journal of Management Sciences,5(1), 27-46.
5FOUNDATIONS OF INFORMATION SYSTEM Zhu, S., & Wang, B. (2017, July). Predicative Model for Uber Ridership in New York City. InProceedingsoftheInternationalConferenceonBusinessandInformation Management(pp. 112-115).