Foundation of Information System

Foundation of
information system

Table of Contents
INTRODUCTION...........................................................................................................................3
Background to the Issue...................................................................................................................3
Analysis of literature review ...........................................................................................................5
Recommendation.............................................................................................................................7
CONCLUSION..............................................................................................................................10

INTRODUCTION
An information system can be defined as a system that is basically designed in order to
collect, process and store information. All organisations require a system wherein they can keep
a record of the different activities that are carried out within the workplace in order to identify
the cause of a particular problem and appropriate solutions to the same. Effective information
system can help the management in making effective decisions instantly (Bălăşescu, 2019).
Apart from this, an organisation can also use information systems to store data as well as various
important documents. This report is based on the organisation, Fibre Fashion which is a company
operating within the fashion industry. The company has been facing issues with its marketing
and sales. It is looking for appropriate solutions to the same. The report includes an information
system design which will assist with its business. The report includes identification of a
particular issue that the company has been facing as well as appropriate solutions to it.
Background to the Issue
Today, customers have high expectations from brands they buy products from. This can
be in the form of costs, quality and so on. In order to do so, a company adopts various measures
which help in ensuring that different business problems are eliminated. In context to this report,
Fibre Fashion, a fashion organisation is facing issues with identifying its prime customers. The
company is not being able to identify customers who purchase its products regularly. It is
important for the marketers of the respective company to identify these customers (Koser,
McGregor, and Wert, NCR Corp, 2020). This will help them in formulating effective strategies
and implement the same in order to serve the prime customers in a much more effective manner.
The current database or information system that the company has been using, is not effective.
Due to this, the company is facing various issues.
Apart from this, the company has also been facing issues with not being able to provide
offers and discounts to the customers who are loyal to it. The current database of the company
does not allow the company to organise and save feedbacks that are provided by the customers.
Although, the company aims to understand the concerns raised by the customers and identify the
ones who have been loyal to it, it has not been able to do so. Also, since the sales of the company
are high, the amount of information available to it is huge. The database that the company is
using is not able to separate and manage the large amounts of data. There are many benefits of

using effective information systems. They allow the marketers within the company to understand
the different customer profiles and their purchasing habits.
In context of Fibre Fashion, the company can implement marketing information system
in order to maintain the profiles of different customers and also, analyse the performance of
competitors. This will lead the company to make more informed decisions and also, forecast the
demand. Not only competitors, the company can also formulate effective strategies and
implement the same based on different situations. Marketing Information Systems allow an
organisation to monitor the performance of the market. This will help the company in
understanding the products for which demand has increased (Kirkby, and et.al, 2019). As a
result, the company will be able to fulfil the same. The major benefit of implementing an
appropriate information system is that the company will have access to information that is
required in order to do any task effectively. This is because the information system will maintain
useful records that are related to marketing as well as sales.
But there are also certain limitations of information systems if they are not implemented
effectively. The implementation stage requires an investment of a lot of time as well as costs.
Also, a lot of reliance on marketing information system can lead to missing marketing trends
within the market. Fibre Fashion has been facing issues with not being able to identify and
address the needs of its loyal customers (Muryono, 2019). Due to this, they have started drifting
to competitor brands. If the expectations of loyal customers from the brand are high, the
company will have to equally invest in efforts made by it to market the products. This will help
the company in retaining the trust of the customers as well as attracting new ones who will be
interested in buying the company's products.
It is important for the company to ensure that the available sources are utilized in an
effective way. This is because if the company fails to do so, there will be a decline in the overall
performance as well as productivity. In order to identify the prime customers, it is also important
for the company to make use of various marketing channels (Shkeer, and Awang, 2019). The
company can also conduct marketing campaigns. Apart from this, the company can also
customise its different marketing campaigns. This will not only help it in identifying the
customers who are loyal to it, but also make sure that they consider buying products from it
again. Therefore, this is the major issue that the company has been facing related to its
information systems and ideas that it can adopt in order to overcome the same.