Woolworths: PESTEL and Porter's Five Forces Analysis

FOUNDATIONS OF
WORKPLACE SUCCESS
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 Woolworths has managed to expand rapidly
through range of acquisitions and by
penetrating overseas markets and conquering
Australia as major proportion of retail sector.
 It is imperative for the Australian government
to guarantee smaller businesses can contest
with the key players operating in Australia.
 Moreover, this can be considered as the
operational way of struggling with the oligopoly.
Introduction

 Political Factor
 Woolworth mainly generates its profits from
the Australia-New Zealand Closer Economic
Relations Trade Agreement (ANZCERTA).
 This exchange collaboration has facilitated
both the nations whereby Woolworth is
functioning into a single financial system.
 Economic Factors
 Australia as well as New Zealand constitutes
of a comparatively high standard of living in
comparison to many other Western nations.
Situational Analysis- PESTEL Analysis

 Social Factors
 Woolworth has been efficiently promoting
environmentally lifestyle as well as sustainable
corporate practices by aligning with
“sustainability strategy 2007-15”.
 Technological
 Woolworths has implemented the SOA (Service
Oriented Architecture) software that displays its
business action, recognize blockages of their
service in real time as well as decrease costs
(Woolworthsgroup.au 2019)
Continuation