Critical Evaluation of the Effectiveness of Fourth generation framework on Business Excellence of organizations in the United Arab Emirates

Running head: DOCTORATE RESEARCH PROPOSAL
Doctorate Research Proposal
Name of the Student
Name of the University
Author Note

1DOCTORATE RESEARCH PROPOSAL
1. Project title
Critical Evaluation of the Effectiveness of Fourth generation framework on Business Excellence
of organizations in the United Arab Emirates
2. Overview and significance of the proposed study
Business excellence is referred to a systematic usage of quality management principles
and tools aim of which is to improve performance based on the principles of consumer
orientation, process management as well as stakeholder valuation and management. The crucial
aspect of business excellence is focused on the functional areas within an organization that
includes continuous breakthrough improvements as well as preventive, fact-based management
(Calvo-Mora et al. 2015). Business excellence incorporates exceptional applications associated
with both managing an institution as well as achieving result based on concepts like leadership,
strategic goals, value-creating processes and others. In order to ensure effective business
excellence, the third generation business framework is used as the basis of National business
excellence and Quality award across Europe. The fourth generation framework for quality
management is exclusively designed for UAE for the quality management for business
excellence. During the last decade, the total Quality Management and Business Excellence
Model (BEMs) has been attracting business organizations across the world as an improvement
strategy. The steady push from the government of UAE to encourage this trend in both public as
well as private sector organizations through the development of national quality awards is
another reason behind the implementation of BEM (Calvo-Mora et al. 2015). However, during
the implementation of the 3rd generation BEM several issues had been encountered. As a result of
this the interest for implication the 4th generation framework has got reduced to a great extent.

2DOCTORATE RESEARCH PROPOSAL
Moreover, since it has only been a year since the fourth generation framework has been
implemented, both private as well as public organization of the United Arab Emirates are not
able to obtain anything tangible to assess the effectiveness of the fourth generation framework.
Hence the significance of this proposal is to enhance the knowledge and awareness of
both the public and private organizations of UAE about the efficiency of 4th Generation
framework of business excellence. This research will be conducted to make the business
organizations of UAE the benefits of the 4th generation framework of business over the 3rd
generation framework so that more and more organization can develop the interest of
implementing the same. Along with that, through this study, the researcher will evaluate both
the merits as well as demerits of the mentioned framework when it is implemented on business
organizations. Finally, the research paper will provide in-depth assessment which can b utilized
to identify the scope of further development, evolution an upgrading of the BEM 4th Generation.
3. Aim and Objectives
The chief goal of the research is to evaluate the effectiveness of fourth generation BEM in
the United Arab Emirates. The chief objectives of the research are as follows:
1. To understand the benefits of the 4th generation BEM over the 3rd Generation BEM.
2. To understand the merits and demerits of the fourth generation BEM
3. To enhance the awareness of the business organizations of UAE about the benefits of the
Fourth Generation BEM
4. Finally, to provide an in-depth assessment which can be utilized by the future researchers
4. Relevant literature

3DOCTORATE RESEARCH PROPOSAL
4.1. Strategic overview of Total Quality Management
The worldwide momentum of marketing as well as consumer service competition has
increased to a commendable level in the first few decades. In order to gain competitive
advantages over their competitors as well a to survive in the global market, majority of the
organizations located at UAE are being found to be adopting improvements in la the aspects of
their activities. As per Suárezet al. (2017) Total Quality Management (TQM) has been
recognized and regarded as a superior strategy that maintain improvement in the performance of
the organization. Gómez et al. ( 2017) suggested that organization should implement
management systems like TQM in order to achieve superiority in all aspects of business
operation within the organization. He also stated that TQM should be regarded as a strategy
whose principles as well as concepts are for any institution n any sector. However as per the
opinion of Martins, Suárez et al. (2017), organizations should consider both cultural as well as
contextual features of their environment before implementing Total Quality management in
order to enhance their revenue. In a nutshell, the researcher stated that TQM implementation
should be flexible enough to be applied in any situation.
4.2. Philosophy and definition of quality
According to Calvo-Mora, Domínguez and Criado ( 2018 )the quality management can be
defined as a system of practices with the intention of enhancing the quality o performance within
the organization. The definition of quality varies with respect to different time and business
scenarios. When it comes to describing the quality of management . Escrig and de Menezes
(2016 )defines the same as the efficiency of the management when it comes to organizational
issues like conflict within the organization and non-work friendly environment. Heaton (2016)