Effective Franchise Operations and Management

This assignment delves into the world of franchising, focusing on essential aspects such as training programs for franchisors and franchises. It emphasizes the significance of effective communication among stakeholders to ensure smooth business operations. The project also highlights the importance of managing documents properly to reduce problems and improve operational efficiency.

FRANCHISE'S TOOL
KIT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Main body........................................................................................................................................3
1. Effective training program for franchisors and franchises.................................................3
2. Description on franchise blog for having open communication on franchise tool kit.......6
3. Government review of franchising recommending solutions............................................7
4. Description on Facilitate franchise communication...........................................................8
CONCLUSION..............................................................................................................................10

INTRODUCTION
The term franchise is an agreement between two legal parties. It is simple process to
obtain purchasing right to use other business’s trademark. It can be set on the basis of agreement
and licence. The many companies prefer to give franchise of their business to other party who is
able to carry day to day running of business activities (Croonen and Broekhuizen, 2017). This
system is very effective because the success is totally dependent on each other’s participation
and way of handling management. In this assignment, the following topic has been addressed are
as effective training programme for franchisor, improvement on facing of issues, franchise blog
etc. The main problem in taking franchise are as working capital and restriction of government.
Main body
1. Effective training program for franchisors and franchises.
Franchise is a business strategy through which an organisation or a company expand its
business through a licensing agreement. For franchise, good training leads to increase in
profitability and exploring the skills and knowledge of its staff for advantage of company.
Training program for franchise
Before starting the business on the behalf of franchise it is made sure whether the franchise is
ready to operate business. Training program for franchise mainly focuses on the following
points:
 To search for best business location from where it is easier to deliver the goods or make
the goods or services within the reach of customers.
 Policies, pricing, standards and procedure followed at business head should be followed
at the franchise also to maintain consistency. Franchise are trained and informed to apply
the same practices (Ramirez-Hurtado, 2017). Franchise are given guidelines regarding the
eligibility and qualification of staff which are to be hired at the franchise. They are
informed about the incentive, hiring, firing, motivation and supervision policies to be
followed at the franchise to ensure that the best available human resource is recruited.
For example- The government should framed effective legislation so company can work in
effective manner. The MacDonald is following good policy in this manner the growth of firm
can be achieved properly. They are taking various steps so they can use proper guidelines to use
so that regarding the eligibility and qualification of staff which are to be hired at the franchise.
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 Fund management related knowledge and information is also given. This includes how
much cash is to be kept at the franchise and how much is to be transferred to the main
head office (Setting of franchisee blog. 2017).
 Marketing, sales, advertising, packaging and pricing policies are explained in detail to
ensure that the standards are adhered to.
 In case of franchise dealing with food products like Mc Donald's and Subway training is
given to follow the standards of food quality and safety while delivering the products on
behalf of franchise.
For example- in present scenario the current market is rapidly changing, therefore the existing
employees of organisation are having lack of knowledge so manager of firm should take
effective step in order to provide practical training so they can learn in effective manner. The
MacDonald uses the same method to train their employees so firm can have help in minimising
errors.
Illustration 1: Franchise training
Training program for franchisor
 Franchisor is business or company that allows running a unit of their business with their
trademark or patents. They have to be trained on how to train the franchise.
Training programs for the franchisor should include the following points:
 They have to be trained to draft the outline of the training program. This includes ways to
provide the training programs, the extent to which training is to be given and the stages in
which training is to be executed (Pitt and et.al.,2017).
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 To determine whether the franchise is eligible to run a franchise or not. Is their
experience or knowledge to operate the franchise is sufficient or not.
Operation Manual
Activities Time frame Responsible
person
Resources
required
Place of training
Trained staff
trainers
1 week Manager The projector,
and an effective
person
office
Orientation
programme and
resources
network,
inclusive of
information other
supportive work
4 week Higher authority Higher authority
and schools
programme,
training sessions
etc.
At or outside
office premises.
Job and role
Description
2 weeks Manager or boss A detail template
in which all
justification is
given, human
resource manager
personnel
(Ramirez-
Hurtado, 2017).
Human resource
manager at office
premises
The development
in relation to
communication.
5 weeks Human resource
manager
Effective
approaches in
relation to
develop
communication
programmer. By
Office or may be
outside
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organising verbal
training
programme.
Ongoing session
are very essential
3 weeks Manager With the help of
projector this can
be possible.
Office meeting
area
For example- The Tesco is preparing effective manual chart for their employees so they can
better training as per day scheduled which can help in manner to develop working behaviour of
employees. All worker can perform their activities in expert and active manner.
2. Description on franchise blog for having open communication on franchise tool kit.
The effective preparation of franchise blog is very essential to have particular details
about the company. Growth of company can easily measure if matter inclusive in this is giving
true and actual figures (Pénard and Perrigot, 2017). Taking of franchise is an effective way
because business can grow by opening another branch under single management before this an
impressive franchise blog should be constructed so that open discussion can be based on such
following activities are as-
11 System- The system is a kind of process on which selling activity taken by franchisor.
Every part of the business is to be done in the systematised manner. This term is inclusive
of following activities, are as production for suppliers, employment practice (Setting of
franchise blog. 2017).11 For example- Toyota is taking various initiative in order to provide various health and
safety measure of their employees so that they can work in safe and secure manner.11 Brand Description- This term refer as such image of the brand is to be identifiable which
can easily gather the attraction of various customer (Pénard and Perrigot, 2017). The
franchisor also want to make money by taking franchise of the particular brand so this
function is very important such brand should have one logo that will help in the manner
to protect right of intellectual property.
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11 Company store- one store company need to have under their control. The store of the
company should be located in the posh market. In this manner, the brand image and
physical verification of store can become strong.11 Effective Operation support- They have very essential role in manner to develop and
train franchise. They work in the team manner because their presence cannon be possible
at every time (Pénard and Perrigot, 2017). The franchise should be given to the people
who better known internal and external profile of business.11 Franchise knowledge- The procedure relate to this activity is to be under the code of
government. The rules and regulation must be followed in order to take effective and
efficient procedure under this act.11 Passion, energy and enthusiasm-The dedication is very important to set up the effective
franchise. With the help of the hard work the business can be develop in the effective
way. The passion should be visible which can help in the manner to have growth in
business profile.
3. Government review of franchising recommending solutions
In opinion of country's government, it is recognised that there must be flexibility in
franchising system for encouraging innovations and increasing number of entities. It impacts on
country's growth in different sectors as economy, education, employment etc. However,
diversification in market requirements can be managed efficiently, affects commercial practices
for businesses (López-Fernández and López-Bayón, 2017). For this purpose, government
prepared plan according to Trade Practice Act in relation to Franchise's code as well as
compulsory industry codes. Besides this, proper implementation regarding business operations
and establishments can be identified through this system. Along with this, working capital for
business operations can be solved out through this system for franchise on setting up businesses
as well as operations efficiently.
For solving issues related to working capital and governance impact on franchise system
for innovations and growth in business operations effectively done (Kavanagh and McRae,
2017). However, it is considered government sets restrictions on franchise for new creation in
respect of country's effectiveness. Similarly, different implementations are required to be created
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for following its policies which are related with market structure and management of different
tools regarding nation and its development.
4. Description on Facilitate franchise communication Facilitate frequent communication: the good communication skills are key to run a
successful and faster business (Evanschitzky and et.al., 2017). The worker in franchise
needed to have good and effective communication to flow information in franchise.
 Update the documents on time: the best franchise is informed, engaged and educated to
update their documents regularly. Regular update helps to find the file easily and
quickly.
Illustration 2: Franchise communication
 Save time and money: The printing and mailing of documents makes it easier and saves
money and time of franchisor. Most of this conversation can now be avoided by
providing answers to most important and frequently asked question. Ensure rules and policies: The polices of franchise should be clear to employees for
better understanding. The rules and regulations should be followed in regular way by all
employees. Franchises and employee training: A trained employee has more value towards the
assets used in franchise. Most of the franchises prefers online training session for workers
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(Croonen and Broekhuizen, 2017). The companies provide certificate for training
completion.
 Management of documents effectively: franchise should store documents in a safe place.
The documents should be updated timely to reduce the problem. The regular updating of
For example- At the time when MacDonald's came first time to India. In that time they was
having communication problem. In this manner the franchise operation are not running
effectively. Then they take various measure to improve effective mode of communication.
CONCLUSION
The term franchise means to give operation of business in any other hand to effective
operation process. In this project, various activities has been addressed are as training
programme for franchisor and franchise, blog related to their activities. With the help of these
approaches' growth of business can be possible.
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REFERENCE
Journal & Book
Adeiza, A and et.al.,2017. An Empirical Examination of the Major Relationship Factors
Affecting Franchisees’ Overall Satisfaction and Intention to Stay. Iranian Journal of
Management Studies. 10(1). pp.31-62.
Brown, R.S., 2017. Franchisor market power and control rights in franchise systems: the case of
Major League Baseball versus the Los Angeles Dodgers. Service Business. 11(1). pp.1-
21.
Croonen, E.P. and Broekhuizen, T.L., 2017. How Do Franchisees Assess Franchisor
Trustworthiness? Journal of Small Business Management.
Evanschitzky and et.al., 2017. Efficacy of Franchisee Autonomy: An Examination of Boundary
Conditions. In the Customer is NOT, Always Right? Marketing Orientations in a
Dynamic Business World. Springer, Cham.
Kavanagh, M. and McRae, E., 2017. Employment law: Protecting vulnerable workers
amendment to fair work act. Governance Directions. 69(4). p.241.
López-Fernández, B. and López-Bayón, S., 2017. Antecedents of early terminations in
franchising: franchisor versus franchisee cancelations. Small Business Economics.
Pénard, T. and Perrigot, R., 2017. Online search–Online purchase in franchising: An empirical
analysis of franchisor website functionality. Journal of Retailing and Consumer Services.
39. pp.164-172.
Pitt, L and et.al.,2017. Managing the Franchised Brand: The Franchisees’ Perspective.
In Advances in Corporate Branding. Palgrave Macmillan UK.
Ramirez-Hurtado, J.M., 2017. THE USE OF IMPORTANCE-PERFORMANCE ANALYSIS
TO MEASURE THE SATISFACTION OF TRAVEL AGENCY
FRANCHISEES. Revista de Administração de Empresa. 57(1). pp.51-64.
Online
Setting of franchisee blog. 2017 [Online] Available through:
<https://www.myob.com/au/blog/6-things-to-set-up-before-franchising/>. [Accessed on
26th September 2017].
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