Innovation Strategies in Waste Management Industry: A Case Study of Biffa

FRONT COVER PAGE MIB
STUDENT NAME: ALPHONSUS IYKE OKORO
STUDENT ID:
MODULE NAME: MANAGING INNOVATION IN BUSINESS
DATE OF SUBMISSION: March 2019
Aiphonsus Iyke Okoro MRC.22995 December 02, 2018 1

EXECUTIVE SUMMARY
The principal purpose of this report is to analyse the innovation strategies of the waste
management industry. The particular industry chosen in this paper is the Biffa, waste
management industry in the United Kingdom. The study focuses on understanding the
innovation audit of the given company. Further, the research concentrates critically on analysing
the overview of the industry of waste management as well as the organisation of Biffa. The study
also maps the chronicle order of innovation strategies implemented by the industry that helped in
waste management strategies. Moreover, the study analyses the impact of Porters and PESTEL
factors in the organisation. The study analyses the innovation history and the strategy they
implemented since the day of their existence to improve the condition of waste management in
the United Kingdom. The existing innovation strategies of the industry with the help of SWOT
analysis and Value Chain analysis is also examined by the support of the study done in the
context of this report. Finally, the research tends to conclude with determining the future
paradigm of the waste management industry in terms of the United Kingdom and providing
necessary strategic recommendations that would help the waste management industry to make
themselves more effective and efficient and would prove beneficial for the future considerations.
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TABLE OF CONTENTS
1. Front Cover Page.....................................................................
2. Executive Summary ......................................................................
3. Table of Contents ..................
4. Introduction/Report Structure
5. The Future of Biffa beyond 2020
6. Biffa innovation requirements 2020 and past
Future innovation requirements. .......................................................
6. Conclusions .........................................
7. References
.............................................................................
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INTRODUCTION
Purpose of the Report and Structure
The Report will conduct an innovation audit of Biffa, examine the organisation's past,
present and future innovation activities and capabilities. The report will target an actionable road
map to establish future innovative abilities and executing them. Biffa is into the domestic and
industrial waste collection and management (Jones and Comfort 2018). Biffa is one of the
leading waste management organisations in the United Kingdom. Biffa covers all waste
management needs; from general and food waste collections, recycling services, skip hire and
hazardous waste treatment.
‘Innovation is the successful exploration of new ideas’ [Innovation Unit, UKDTI [2004].
The brief overview of the UK Waste Management Industry
The waste management industry of United Kingdom is expanded with across 3000
companies employing across 70,000 people. It is claimed to earn a turnover of around 9 billion
annually (Dovey et al. 2016). As opined by Tietenberg and Lewis (2016), waste management is
essential in terms of securing the materials and protecting the environment. Waste management
in the UK is done in several ways, including:
 Recycling of household waste up to a margin of 40%,
 Reuse of industrial and commercial wastages up to a level of 52% and
 Recycling of 55% local waste by transmitting it into landfill sites.
In this connection, Biffa is one such waste management company in the UK which
contributes to the same (Wheeler and Glucksmann 2015). The contributions of Biffa to waste
management in the UK can be specified as below.
The brief overview of Biffa
Biffa was established in 1912 and is now a leading integrated waste management
company (Patten and Saunders 2018). Biffa is in front of development and innovation within the
waste management recycling business.
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Biffa today is into recycling, treatment and energy generation services providing vital
services to all UK business as well as household waste management.
Biffa's Vision is to become the UK's leading solution provider of creative and sustainable
waste management service provider. And her mission is to build on her strong heritage and
experience to deliver innovative solutions to waste management for the benefit of customers,
shareholders and employees (Virani et al. 2016).
 Be Safe
We strive to keep our people, customers and the environment safe and always take action when
we see the danger.

Be innovative
We will continuously improve our processes to ensure we are efficient, deliver value, and are
easy to do business with.

Be customer focused
We will provide value for money, leading market propositions and deliver the best customer
service and experience.

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Be a team player
We will actively engage our people, and our stakeholders to build pride in Biffa and our Brand.

Be accountable
We will take responsibility for everything we do, and deliver what we say we will.
CSR. As a company with a leading position in the waste and recycling industry, we have
a responsibility to all interested parties, including our employees, our customers, the public, and
the communities in which we work, to serve, protect and engage. We, aim to be the best at what
we do, acting responsibly at all times to ensure the protection of the environment and to support
social wellbeing.
Government legislation
The EU Directive applies many restrictions that member states must use to the
management of waste (Pomberger, Sarc and Lorber 2017). These have been transposed in the
UK through the Landfill Regulations and include the targets for the diversion of municipal bio-
degradable waste from landfill The banning of certain wastes – such as tyres – from discharge A
ban on the mixing of hazardous and non-hazardous wastes at landfill And the treatment of all
debris before the dump.
Innovation History of Biffa
Biffa has been providing service to the needs of waste management in the UK since 1912.
Being introduced for more than 100 years ago, the prime focus of Biffa has remained to develop
and innovate the industry of waste management (Gregson et al. 2015). Since its history, it has
progressed into its business by making an innovation to its service as their previous strategy.
Biffa is engaged in improving the extensive infrastructure of the United Kingdom in the context
of enhancing flexibility and technology utilisation in the country.
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