Functional Areas of Business: Description and Required Skills

This report discusses the different functional areas of business, including marketing, human resource management, customer service, finance, research and development, and sales. It also describes the skills required for effective employees in each area. The report is based on the case study of IMO Electronics Ltd. and includes a course code of BMP3004, subject World of Work.

Business Management with Foundation
BMP3004
World of Work
Functional Areas
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Contents
1.0 Introduction 4
2.0 What is a business? 4
3.0 What is Functional areas of business – Definition
4
4.0 What are the key functional areas of a business?
4
5.0 Description of the various functional areas in business
organizations 5-6
5.1 Marketing 5
5.2 Human Resource Management 5
5.3 Customer Service 5
5.4 Finance 6
5.5 Research and Development 6
5.6 Sales 6
6.0 Description of the types of skills needed by employees to be able
to work effectively in these functional areas
6-7
6.1 Skills needed by Marketing employees 6
6.2 Skills needed by Human Resource Management employees 7
7
6.3 Skills needed by Customer Service employees
7
6.4 Skills needed by Finance employees 7

6.5 Skills needed by Research and Development employees
7
6.6 Skills needed by Sales employees 7
7.0 Conclusion 8
References 9

INTRODUCTION
Functional areas is defined as the departments with the organization that are concerning
to the specialized course of work with the potential employees who is having integrated set of
skills and abilities. There are different functional areas that are working with the sole of aim of
generating higher revenue and profitability. It includes finance, human resource, marketing,
research and development and so on. For this respective report, IMO Ltd. Is the chosen business
taken from the case study and will be considered in it. As per this, John is 21 year old and also
having very less experience. He just won £10 million in lottery and the he just decided to buy the
local organization and also having sole of generating more profits. This is the regional company
in which approx. 200 employees are working over two sites in Manchester and Liverpool.
Various functional areas and the set of skills required for the effective employees will be
discussed in this report.
2.0 What is a business?
It is defined as the separate legal entity which is meant for the purpose of commercial
business and it can be profit oriented or non-profit companies. They are having range of business
such as sole trader, partnership, limited liability company etc. These all type of business are
conducting certain activities so that they can generate more revenue and expand their market to
establish good brand image.
3.0 What is Functional areas of business -
Every business s working with the helps of various departments by which they can
establish the better results by conducting work done with the specialized employees. In context
to IMO Electronics, there are different business units that are working by which they can have
more profits.

4.0 What are the key functional areas of a business?
There are certain department that are working in IMO Electronics Ltd., such as
marketing, human resource, customer services, sales as all these business units are working with
the aim of having more profits(Ohno and et. al.,2021). In consideration to the IMO Electronics
Ltd, there are various departments that includes human resource, sales, customer services and
marketing who all are working by hiring specified employees so that they can generate more
revenue and profitability.
5.0 Description of the various functional areas in business
organizations
5.1 Marketing:
It is the business unit which usually engage in promoting the various goods and services
of an organization with the aim of attract large group of customer at a point of time (Xia and et.
al., 2020). In relation to IMO Electronics Ltd., marketing manager is using various marketing
technique so that they can get effective brand recognition.
5.2 Human Resource Management:
It is the backbone for any organization which is basically engage in recruiting and
selecting the potential candidate who can perform their job role in well defined manner and also
having the main consideration of having better results. There are also concern for training and
development of the employees along with this, salary, leave payroll all are being managed by the
human resource manager of IMO Electronics Ltd.,
5.3 Customer Service:
It is the business which which directly connect to the customer for before and after sale
of the products for their assistance. It is important to every organization to have better customer
services so that they can loyal to IMO Electronics Ltd., and this can be made by understanding
the insights of the customers.
5.4 Finance:
It is the business unit which plan all the budget is being needed in different department so
that all the task can be rightly accomplished with the help of innovation and use of advance

technology. In IMO Electronics Ltd., they are making best use of their available resources and
also allocating the funds in required field.
5.5 Research and Development:
It is the business unit in which the group of people are engage in conducting research
and development or understanding the needs and wants of their customers in order to fulfill
them. In IMO Electronics Ltd., they are planning to launch the new products and also doing the
required change with the help of R&D team. These aspects helps in serving the customer base
and they are being loyal to their brand by which they can rightly meet the competitive advantage
in the market to be the market leader.
5.6 Sales:
It is the business unit which is basically conducting the goo relationship with the
customer and selling their products and services. It also helps in promoting the overall growth of
the business and their retention to the brand by offering quality goods. In context to IMO
Electronics Ltd., they are having the better approach for selling their products and by which they
can generate higher revenue and profitability. All the departments are working with them so that
they can contribute to the higher productivity of the company.
6.0 Description of the types of skills needed by employees to be able
to work effectively in these functional areas
6.1 Skills needed by Marketing employees
 Communication: It is the attribute of the person by which the transfer of message takes
place from one person to another wit the aim of make them understand. By this, all the
task can be completed in a appropriate manner with the help of accurate information to
them. In IMO Electronics Ltd., better communication also leads to convince their
targeted customer to making purchase of their goods and services.
 Attention to deal: It is the skill is associated with the marketing manager as they are
directly dealing to the customers so they skill helps them to convince their prospective
customers for purchasing more products and services in the market and company can
generate more revenue as well. In IMO Electronics Ltd., they rightly cover the large
customer base by offering the better services to them.

6.2 Skills needed by Human Resource Management employees
 Proactivity: To be the human resource manager, It is important for the individual to be
be the proactive as they think and analyses the need of the employees in various job role
and recruit them accordingly. In context to IMO Electronics Ltd., this helps is meeting
the requirement of the number of workforce so that all the task can be completed in an
appropriate manner.
 HRM knowledge and expertise: The person must have the appropriate knowledge of
their given field as it helps in having the better accomplishment of their goals in an
appropriate manner as the individual with theoretical makes them more expertise in their
given field.
6.3 Skills needed by Customer Service employees
 Empathy: When the employees is having the direct connection to their customers then
they rightly have the better approach in the company so they must have the empathy so
that they can understand the others prospective and helps the IMO Electronics Ltd., to
have more revenue.
 Self-control: There might be the appropriate results which leads to have the better
consideration to the company when the employees is having self control while dealing
with the customers. This makes them goods customer relationship in IMO Electronics
Ltd.,
6.4 Skills needed by Finance employees
 Formal qualification: It is the field which requires huge knowledge and also leads to
have the better approach in the market. The person must have the qualification in their
given field of finance so that they can analyses and estimate the overall growth of the
IMO Electronics Ltd.
 Analytical skills: In context to IMO Electronics Ltd., they must be goods at analytic so
that they can make the plan which can fulfill the requirement of the business in an
appropriate manner.
6.5 Skills needed by Research and Development employees

 Thinking and reasoning skills: It is the skill which is important for research and
development unit as it includes the thinking of new and innovative ideas so that they can
serve their customer better. In context to IMO Electronics Ltd., this skill helps them to
have higher sale and also able to meet the current trends of the market.
 Dynamic: There must be the adoptive approach by which employees can adjust in the
changing environment in an appropriate manner. In context to IMO Electronics Ltd.,
dynamic employees can understand the other prospective of the business as well as fit
themselves in the critical situation to solve.
6.6 Skills needed by Sales employees
 Confidence: It is skill which is vital for the employees who is selling their products as
when the customer is seeing the confidence and they got convinced with the same will
helps in having better business in the market.
 Active listening: An individual is must be the good listener so that they can understands
the others prospective and also can generate higher revenue and profitability.

Conclusion
It is concluded from the above report that functional areas is having the major role in the
success of the company as they do the collaboration work in order to reach to the desired
objective of the company. It includes finance, human resource, marketing, customer services and
so on and Analytical skills, communication skills. Confidence are the certain set of skills which
is needed for the development of these unit with the aim of having more profitability.

REFERENCES
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