SWOT Analysis: A SWOT-based Approach to Analyze the Performance of a Company
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FUNDAMENTALS OF INTERNATIONAL BUSINESS FUNDAMENTALS OF INTERNATIONAL BUSINESS 2 2 RUNNING HEAD: FUNDAMENTALS OF INTERNATIONAL BUSINESS FUNDAMENTALS OF INTERNATIONAL BUSINESS Author’s Note: Executive summary: 2 Company description: 3 Company’s International strategy: 3 SWOT analysis: 4 Strengths: 4 Weaknesses: 4 Opportunities: 5 Threats: 5 Company’s marketing approach: 5 Marketing mix: 6 Product: 6 Price: 6 Place: 6 Promotion: 6 Company’s logistic