PMK1213 - FUNDAMENTALS OF MARKETING - REPORT

FUNDAMENTALS OF MARKETING (PMK1213)
GROUP ASSIGNMENT: REPORT
SOAPSICLE BAR
ORGANIC SOAP
PREAPARED BY:
NAME ID NUMBER
MUHAMMAD SYAAMIL BIN MOHD SHOLIHIN BGJ210210512
NUR AZMINA IRDINA BT MOHD TAZRI BGJ210210694
NUR HIDAYAH BT JAMSARI BGJ210210697
NUR FARISHA SYAZIRA BT SUBRI BGJ210210698
NURUL NUR FATIHAH BT ROZALI BGJ210210699
PREAPARED FOR: MADAM FAUZIAH BT MASKON
SECTION AB2.37

INTRODUCTION
Soapsicle Sdn Bhd is a brand that only uses organic ingredients in our products and
provides products that can help people to get healthy and beautiful skin. We had started
launching our new product on 12th July 2021. Before we launching your product, we had to
prepare it well because this is an important part for a company's growth. We successful
when we have received feedback from people with eczema that our natural and organic
based Bar Soap have helped. We certainly can't guarantee that it will help everyone, but it
does seem to help some.
However, the product that we had created is name Soapsicle Bar, our product is suitable for
all type of skin but we very recommend for those who have sensitive skin to try our product.
Nowadays many people are switching to organic soap because they realize that commercial
soaps generally are produced on a large scale with harsh chemicals, synthetic ingredients
and cheap perfumes or fragrances which all can cause irritation to your skin.
The idea that we had combine to made people in love with our product is with the unique
and beautiful design, the smell from the lavender and follow by the organic and healthy
ingredients that we provided.

1.0 PRODUCT CLASSIFICATION
Product classification is a marketing and business term that categorizes products based on
how and why consumers purchase them. These distinctions can change the way companies
market their products and affect other aspects of sales, such as pricing and distribution.
Products and services fall into two classes based on the types of consumers that use
consumer product and industrial product.
Consumer product are products and services bought by final consumers for personal
consumption. Marketers usually classify these products and services further based on how
consumers go about buying them. While industrial product is those purchased for further
processing or for use in conducting a business.
Consumer products consist 4 categories which is convenience product, shopping product,
specialty product and unsought product.
Soapsicle bar is classified as convenience product and specifically categorized as product
services that the consumer usually buys frequently, immediately, and with a minimum of
comparison and buying effort. Usually, convenience product involves low-cost item.

2.0 CORE BENEFIT
To clean our skin
One of the best reasons to use our natural soap is it’s great for your skin. Our natural soap is
made using only natural ingredients which are generally better for your skin. We are using
100% natural soap then you can guarantee there will be no chemicals in the soap which can
cause damage to your skin. In our natural soaps made with natural ingredients the scent
usually comes from essential oils like lavender which are extracted from the plant. This is the
only way to scent a truly natural soap.
Most common soaps you buy at your supermarket or pharmacy will contain chemicals of one
kind or another. The most common ingredients we see used in soaps and shower gels that
are of a chemical nature are Sodium Lauryl Sulphate and Sodium Laureth Sulphate.
These chemical surfactants are specifically designed to remove grease and oil from skin.
The problem is that your skin needs a specific type of grease to tie its skin cells together and
stop water from evaporating out of your skin. When you use these chemical surfactants on
your skin, they are aggressive and can remove your natural grease and leave your skin dry
because they have essentially created lots of gaps in your skin for water to get out and
bacteria to get in. When you wash with a natural soap, they are a lot milder than the
chemical version of soap. Also because of the way soap is produced they naturally contain
glycerine, which is extremely moisturising and actively works by drawing moisture towards it
from the environment around it.
Glycerine is the key reason natural soap is better than chemically formulated soap. This is
because the natural soap will wash away dirt and bacteria from your skin, but once it has
done that it leaves a layer of moisturising glycerine behind to draw moisture towards your
skin.
This is one of the main reasons why to use natural soap. It is gentle on your skin, it doesn’t
remove natural grease that stops water from evaporating out of your skin, and leaves a
moisturising layer of glycerine behind to actively draw moisture towards your skin.