Future Career Planning in Travel and Tourism Industry
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Added on  2023/06/17
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This report discusses the future career planning in the travel and tourism industry, including the impact of globalisation and technology, required skills and knowledge, and evaluation of the marketing manager role.
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INTRODUCTION...........................................................................................................................3 Analysis and Application.................................................................................................................3 General trends which will impact on your chosen profession/industry.................................3 The skills / knowledge and experience required....................................................................4 Evaluation........................................................................................................................................4 CONCLUSION................................................................................................................................4 REFERENCES................................................................................................................................5 2
INTRODUCTION Knowledge, skills and experience is an essential element for a graduate as it not only aids them to make improvement in employability skills but also encourage them to confidently to enter in a selected area of graduate employment. In this report formative discussion has been conducted on the future career planning (Aaltolehto, 2021). In this the role for which I am looking forward after my graduation is to be a marketing manager in travel and tourism sector. The main reason behind selecting this industry is that respective industry is a leading industrial sector and future oriented which engages in offering direct satisfaction to consumers around the globe. Report discusses global trend which is impacting travel and tourism industry. In addition, with certain knowledge and skills which is essential to perform the selected job role to have a clear path I engaged in discussion with my friends and families as to enhance my understanding on selected industry as well as the job role. Analysis and Application General trends which will impact on your chosen profession/industry Travel and tourism is one of the fastest in leading industrial sector around the world as this industry of an numerous opportunities for organisation in this industry those who does not only satisfy emerging demands of consumer but also aid in the growth of economy with in a country. There are numerous factors of business performing in this industry for example conferences and events, food and beverage, tourism, transportation, adventure tourism and recreation service, accommodation etc. Travel and tourism industry defined as the act of travelling to different forms of location which can be for pleasure or business purpose. There are number of factors in business environment which keeps on changing in this industry that can impact upon the job role in this industry for example the role of marketing manager. It has been evaluated that factor like technology and globalisation have major impact on this industry. Impact of globalisation and technology in travel and tourism industry Globalisation: 3
Tourismisanessentialareawhichisimpactedbytheeffectofglobalisation. Globalisation is a process by which world significantly interconnected with increase in cultural and trade exchange. This also termed as a process due in which interaction and integration with them government individual and companies around the world. It has been identified that globalisation created easier way and affordable manner for individual to travel which is also increasing their expectation and demands. This makes organisation in this industrial sector to face issues of the ever-changing needs of consumers from different countries as to fulfil their requirements accordingly. Globalisation is acting as a major element which is making changes in the requirement of tourist as they belong from different areas and destination and demands different facilities and services in affordable and flexible price segment. However, with the help of globalisation organisation in this industry have a possibility to attract large number of consumersaroundtheworldwhichhelpscompanytoenhanceoverallprofitabilityand productivity. Technological impact: Duetothesignificantadvancementsintechnologytravelandtourismindustryis measuring high speed changes in the pattern of interaction of organisation with consumers. There are different type of technologies and tools which not only assist organisation to improve the services and consumer experience but also allow them to handle operations in effective manner in reduced cost (Abahre, 2021). However, it this has been evaluated that technology have major impact on travel and tourism industrial sector as it is excessively replacing human labour. There are dynamic changes in technology which allow travel and tourism industry to stay 24/7 connected with consumers around the globe and provide them services effectively. These changes in technology is affecting marketing manager job role as they are required to adopt all the changes effectively and enhance knowledge and skills accordingly to perform business roles. From the analysis has been evaluated that technology and globalisation is acting as a general trend which is having impact upon travel and tourism sector in order to perform roles and responsibility in this industry as per the changes in trends. There are certain technological and critical thinking skills which is essential for marketing manager to have in order to effectively perform roles and responsibilities. 4
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The skills / knowledge and experience required To fulfil the requirements for the role of marketing manager in travel and tourism sector individual required to have various knowledge, personal skill, expertise and competencies, as marketing manager is having numerous sets of responsibility to conduct different roles and responsibilities to fulfil consumers as well as business needs. It has been identified that marketing manager is required to have exceptionalcommunication skillsin order to efficiently dealwithindividualsfromdifferentages,background,temperament,nationalityetc. Furthermore, marketing manager is also needed to processconsumer service skillsas to identify the actual needs and demands of customers and provide them satisfactory services accordingly. Furthermore,withproficientlanguageskillmarketingmanagerintravelandtourismin industrial sector can effectively deal with consumers from different background. It is an important skill which is essential for marketing manager to have in order to efficiently speak with individuals belongs to different nations (George, 2021). It will significantly assist marketing manager to develop intimate relationship with them which helps in promoting consumer satisfaction and loyalty. In addition to thiscultural awarenessalso perform an important personal skill that will allow marketing manager to efficiently have cultural awareness through which they can attract consumers from different cultural background. Marketing manager with networking skillcan build stable and loyal consumer base which significantly help them to cultivate relationships with them for long term sustainability In contextwith knowledgemarketingmanagerisrequiredtoperform variousrolesand responsibilities in respective industrial sector with the proper and efficient knowledge of relevant legislation and lawsassociated to travel and tourism industry. This will help them to perform business activities as per the legal guidelines (Ndou and Mele, 2021). In addition to this general knowledge that a marketing manager require isadministration and management.This will significantly assist marketing manager to efficiently manage employees those who belongs from different background. As per the analysis this has been evaluated that it is important for an applicant to have these essential skills and knowledge at this stage in the career of marketing manager in travel and tourism industry sector. 5
Evaluation TheappropriatevacancytowardswhichIamlookingforwardaftercompletingmy graduation is the job role of marketing manager in travel and tourism sector. This job role attracts my interest, as marketing manager have capability to satisfy consumers from various locations around the globe along with management of positioning and promotion of services and brands. There are some organisations who need master degree in addition with certain experience for the role of marketing manager. However, candidates from business management, marketing, and communication will be preferred by some certain organisation. With my confidence and high learning experience I have knowledge and skills to effectively perform the job role of marketing manager. Along with this I also have competencies and capability to conduct the role, as during the time of application for this role I will engage in developing my skills in more efficient manner with the assistance of taking advantages from marketing programs, diploma degrees and other courses (Joshi and Gupta, 2021). I will also apply for marketing internship for one month in organisation. It will aid me to grab the opportunity to perform the role of marketing manager in travel and tourism industry. I have significant interest to conduct this professional role and if given the opportunity I will significantly utilise my talent skills and capabilities to serve consumers internationally. It has been identified by me that travel and tourism industry have various other job roles such as HR, travel agent etc, however, marketing manager job role attracts me more as with the help of this role I can utilise my skills and talent efficiently. It is an emerging job role in this industry as marketing manager have opportunities to utilise digital technologies at greater extent which makes this job role to be future proof. CONCLUSION As per the above-mentioned discussion it has been concluded that a graduate student is required to have number of skills, knowledge, competencies and expertise as to successfully enter in selected or interested job field. With the help of knowledge, skills and expertise one can grab the opportunity and can effectively ensure future growth and development in professional context. 6
REFERENCES Books and Journals Aaltolehto, A.M., 2021. Diversity of business travel and tourism: Implementation of SAP Concur Expense. Abahre, J.S.H., 2021. Reforming tourism and archaeology education in palestine to meet industry expectations.Journal of Teaching in Travel & Tourism, pp.1-20. Azazz, A., Elshaer, I.A. and Ghanem, M., 2021. Developing a Measurement Scale of Opposition in Tourism Public-Private Partnerships Projects.Sustainability,13(9), p.5053. Demirciftci, T., Belarmino, A., Chen, C.C. and Cetin, G., 2021. Understanding the Gap between University Revenue Management Courses and the Job Market.Journal of Hospitality & Tourism Education, pp.1-12. George, R., 2021. Tourism and Hospitality Marketing Principles. InMarketing Tourism and Hospitality(pp. 3-31). Palgrave Macmillan, Cham. Joshi, V.A. and Gupta, I., 2021. Assessing the impact of the Covid-19 pandemic on hospitality andtourismeducationinIndiaandpreparingforthenewnormal.Worldwide Hospitality and Tourism Themes. Ndou, V. and Mele, G., 2021. Social big data for sustainable smart tourism development: a conceptualframework.InternationalJournalofDigitalCultureandElectronic Tourism,3(3-4), pp.217-233. 7
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