Future Career Planning and Discussion for Marketing Manager in Travel and Tourism Industry

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INTRODUCTION
Knowledge, skills and experience plays important role for a graduate that not only helps
them to improve their employability but also allow them to enter in a chosen area of graduate
employment. Present report discussed on the future career planning and discussion in which I am
aiming towards to be a marketing manager in travel and tourism industry (Aaltolehto, 2021).
This industry is future oriented in which person can satisfy needs and demands of customers
around the world. Present report discussion has been conducted on global trends which impact
on this industry along with the significant skills and knowledge required to perform the job role
in respective industrial sector. For this, I discussed with my family and friends to enhance my
understanding on this industry and the job role.
Analysis and Application
General trends which will impact on your chosen profession/industry
Travel and tourism industry is a leading and fastest growing industry around the globe, as
this industry have enormous forms of opportunity for travel and tourism related business-like
tour operators travel agencies and more to satisfy the needs of emerging demand. There is
different type of sectors operating business operations in this industry such as events and
conferences transportation, food and beverage tourism, services accommodation, adventure
tourism and recreation and more. This industry is mainly concerned by act of travelling to
different forms of location that can be for business or pleasure purpose (Abahre, 2021). However
due to the dynamic changing business environment it has been identified that there are a number
of changes happening in this industry that can significantly impact upon the jobs for example
marketing manager. It has been identified that factors like globalisation and technology are some
of the major factors which is making significant impact upon this industry:
Impact of globalisation and technology in travel and tourism industry
Globalisation:
Tourism is an important area that globalisation effect, as globalisation is defined as a
process by which world is becoming increasingly interconnected which results in massive
increase in trade and cultural exchange. Globalisation is also defined as a process of interaction
and integration among individual, government and companies worldwide. This makes a major
impact of globalisation on travel and tourism, as globalisation created easier and more affordable
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