FY021 Introduction to Business Studies

Marketing Mix Of IKEA
Marketing mix signifies strategic directions that assist in analysing different kinds
of elements connected to marketing mix. There are different elements related to
marketing mix like promotion, product, price, place, process, people as well as
evidence. The company uses marketing mix assists in increasing understanding
various scarce resources in order to overcome it. Herein, the company named as
IKEA. It is international groups of Swedish organisation located in Delft,
Netherlands that helps n providing different kinds of products such as home
accessories, kitchen appliances to its user. Herein, the product is chosen by IKEA
named as iphone 11 that is given below:
Packaging: The management team of IKEA is to provide unique
packaging that helps in increasing sales and profit margin in future period of
time. It assists in attracting large number of user during particular phase of time
period.
Brand: Herein, the company emphasised on providing superior quality of
iphone 11 to its user for satisfy them. It assists in handling or retaining customer
for a longer period of time.
Design: The manager of IKEA provide product named as iphone 11
according to need and wants of its user.
Quality: Herein, the main purpose of manager is to design goods and
services to its user for satisfying them that helps in increasing sales in upcoming
time period.
Variety: Herein, main focus is providing different variety as per need of
its user.
IKEA is international groups of Swedish organisation located in Delft,
Netherlands that helps n providing different kinds of products such as home
accessories, kitchen appliances to its user. Their focuses on improving sustainable
environment that assists in eliminating wastage and offer biodegradable bags to
its user. Their main product is basically of home appliances which are used by
consumers at larger scale.