Introduction to Business Studies

Introduction to business studies

Introduction
 This report including that scenario by which various kinds of facilities is
given. It determines strategic planning and vision of business organisation.
It also offers description in respect of internal as well as external factor that
enforces direct influence on functions and activity of company. It provides
the description or explanation in respect of role of finance, HR and
marketing of organisation. In assistance of this, there is also an explanation
in respect of role of management of finance within organisation. The
present report is carried upon company named as IKEA. It is international
groups of Swedish organisation located in Delft, Netherlands that helps n
providing different kinds of products such as home accessories, kitchen
appliances to its user (Canning and Szmigin, 2016).

Internal and external factors which impact on business
 There are various kind of elements that enforce direct influence
on functions and activities of organisation. It includes various
types of elements or factor which is going to be mentioned
below:
 Internal factors – Employees and managers
Money and Resources
Company culture
 External factors - Competition from other businesses
Politics and government policy
Customers and suppliers