Preparing for Success at University: Knowledge and Creativity

This report discusses the importance of communication and reading skills in academic and professional contexts, as well as the role of a marketing manager and resources for finding a job. It also explores the concepts of creativity and change in organizations.

FY026 Preparing for success
at University : Knowledge
and Creativity

Table of Contents
Introduction .....................................................................................................................................2
Communication ...........................................................................................................................3
Learning objectives .....................................................................................................................5
Job description ............................................................................................................................5
Resources which can help to find a job.......................................................................................6
Creativity......................................................................................................................................7
Change ........................................................................................................................................8
External factors............................................................................................................................9
Internal factors ..........................................................................................................................10
Reflection ..................................................................................................................................12
Categories of self awareness .....................................................................................................13
Harvard style .............................................................................................................................14
Common English conjunction ...................................................................................................14
Summary ...................................................................................................................................14
REFERENCES..............................................................................................................................16
Introduction
This report speaks about the knowledge and creativity and preparation
for the success at University(Jabbarova, 2020). Creativity refers the tendency
to create and identify the ideas, possibilities and ability to solve any problem
by providing new way to it. In short creativity refers to converting new ideas

into reality. On the other hand knowledge describes getting facts,
information in deep about anything which has helped me in my academic
and professional context. I have developed excellent communication skill,
which helped me in my academics and profession and it has helped me to
think critically about any issues.
Communication
From this evidence I got to know that communication refers to the transfer of
ideas, views, thoughts, opinions, information and feelings from one person to
another. Effective communication plays a vital role in a successful career,
because at each and every level of eduction whether it is academics or
profession(Genç, 2017). When I was in University I frequently called in the
class to answer the questions, some of the questions were easy and simple
to answer and some are conceptual and go for arguments. It was very
beneficial for me while I was answering the questions my knowledge and

communication skill got increased I gained confidence from such activities.
Majorly communication has two parts oral and written communication. Oral
communication is being used in daily life, it includes what to be said, how,
when and whom is to be said it also includes eye contact, facial expression
and body gestures. On the other hand written communication in which any
person write their opinion and share their opinions in written form.
Reading skills
The above evidence helped me in my academics and professional career,
reading skill shows, how fluently any individual can read, whether it is a
book, magazine or newspaper. This skill has improved my concentration skill
now I can read things with proper concentration it is a very important habit
which can change my life dramatically by reading newspaper my vocabulary
get increased and I learnt new words, idioms and phrases as well. Reading
skill help me find new jobs and opportunity as well(Din, 2020). With the help
of reading skills I learnt immense and deep knowledge about anything, now I
can educate others as well about whatever I have learnt. Reading skill also

develop creative side in human those who doest have good reading skills
they have narrow opinions as they are poor In learning therefore they can't
be a good advisor as well. But reading skill help in gaining deep knowledge,
finding new opportunities and provide advices to others as well.
Learning objectives
There are lot of benefits of reading such as it increase the brain creativity as
well it has helped me in increase my ability along with this it has increases
my vocabulary it also reduces stress as well.
Job description
I want to enhance my career in marketing. So my ideal job is to be a
marketing manager in near future for that I worked hard in my university as
well, I develop communication skill and reading habits to accomplish the
goal.
Role of a marketing manager
 Being a marketing manager I have to recognize the target audience
and develop marketing strategies for the company.
 I have to analyse market trends, choices and preferences of
customers as per market condition provide guidance to teammates to
gather more potential customers,
 I have to communicate with senior management about the problem
faced by any employee in the organisation(Dewi and et.al, 2019).
 I would work to increase the sell of the company.

 I have to coordinate with other department of the company and update
them with the new marketing strategies.
How the role will get changed in 4 years
As marketing is a growing field, nowadays every company is making the best
efforts in their marketing activities. For that they need marketing managers
inn their organisation who can increase their sells so create new potential
customers for them. Being marketing manager if I am able to complete my
task and targets I can be a business development manager. The major role
of business development manager is to use their experience and knowledge
to attract new potential customised towards the company and increase the
profitability of the company(Richardson, 2018). Business development
manager is known to be the face of the company as they interact with
customers and represent the products of the company. After this post, I can
get a chance to reach at Marketing director. Marketing director is responsible
for guiding other employees towards their job besides this marketing director
is also responsible for promotional and advertisement activities as well.
Resources which can help to find a job
LinkedIn
Nowadays many companies are active on LinkedIn, they also share many job
opportunities so it is helpful for me in a limited period I can see many

marketing jobs of different companies. Besides this on my LinkedIn profile I
can mention my education background, skills and objectives so the HR of big
companies can easily find me.
Indeed
Indeed, is worldwide employment website which provides job description of
different companies(Di and et.al, 2019). I can get a job with the help of indeed,
simply I need to update my resume on this website and they will share my
resume to the companies where I want to go, thus I will get a help from this
site to get my dream job.
Monster
It is also employment website, which operates globally. To get my dream job
I need to get registered with this website and have to share my CV with
them. After getting registered with Monster I will get to know about various
opportunities and job offered by different companies.
So with the help of these websites I can get my dream job.
Creativity
Creativity refers to the tendency of identifying and generating new ideas to find out the
solution of any problem. To become a creative person I need to view the things from
different angle and perspective apart from this I need to generate different possibilities
and alternatives through which I can sort out any problem by giving a unique way to it.

Those people who are stuck with same and usual way of working they can't become a
creative person because they are not able to think differently but I am different from
them to become more creative I follow the quotes of different people.
Danny Sullivan - “Building universes out of nothing” being a creative person i can build
a new world out of nothing, being a creative person i always find a new to way to do
usual things and try to imposed my imagination by doing so I can create universe.
Shane snow - As per Shane Snow a creative person can go to unexpected places
means a creative person can do unexpected things easily and create millstones in their
life(de and et.al, 2019). Therefore, I never get affected from difficult problem and
situations and easily bring out a way to get rid from difficult problems.
Hugh Howey – According to Howey I can see something which others can't and then
create the same and I will bring innovation to the world or other people who never
imagined about. Having a creative mentality I always look for a change or create new
things, which may give a new way to the world or discover something new.
Change
From the given image I learnt that Change in organisation refers to
modification in the actions, rules, norms, values and work culture of the
company or organisation, but there are some factors who trigger change in
the organisation.
External factors

According to above evidence I have learnt that these are the factor which
can't get controlled by the management of the organisation. These factors
directly put impact on the profitability of the organisation.
Economy
Changes in the economy and politics directly impact the day to day business
of the organisation. After learning this I got deep knowledge that whenever
government make changes in the taxation policy, rules and in lows which
sometimes become favourable for the organisation or sometimes not(Al and
et.al, 2017). All the changes imposed by the government, organisation has to
abide them whether it is in the favour of the company or not.
Technology
As technology is getting changed every day to remain competitive in the
market organisation has to adopt new and innovative technologies in the
business. With the help of improved technology any organisation can grow
further and full fill the demands of the customers. From the entire topic I
learnt the importance of technology.

Changes in taste and requirements of the costumer
Being a customer I get bored by using same product every day so they want
change now it is the responsibility of the organisation how they fulfil the
requirements of their potential customer and provide them new and
innovative product which they are looking for otherwise they can switch to
other products easily.
Competition
Keeping an eye on the strategies of competitors is very necessary as they
can steal the potential customer by providing a discount or some good offers
this will directly impact the profit, sales and revenue of the company. I learnt
that how competition can affect the business,
Globalisation
The meaning of globalisation is to spread the opportunities, business and
jobs across the national boundaries. Due to globalisation most of the
companies are launching their products and services in the international
market. So it becomes very important for the company to come out from its
local market to survive in the market. I understand the importance of
globalisation.
Internal factors

From the above image I got immense knowledge that these are those factors
which can get controlled by the management of the organisation.
New product design and innovation
This the very important factor for the survival of the company, if the constantly introduce
new and innovative product in the market, due to these people and customer also show
interest in the company. From the entire points I understand that innovation and new
product design is very important.
Staff turnover
Employee turnover refers to the condition where employees left the organisation
voluntarily and it is difficult to control by the management thus it impacts the overall
business of the company because many times knowledgable and skilled employees
leave the organisation(Jayatilleke and et.al, 2018). I earned knowledge about staff
turnover.
Inadequate skills of employees
If the employees are not fully skilled and knowledgable about their job responsibility, it
becomes burden for the company, however the work of the company get slow due to
the inadequate skills of the employees, and I have to enhance my skills which will help
me in the near future.
New responsibilities

As the way of working in the organisation is getting changed now the employees have
more responsibilities on their shoulder. They have to walk with the working trend then
only they will get promoted now I will try to take more responsibilities.
Reflection

It has helped me to know about my strength and weakness due to reflection I can
manage my weakness by using strength. Reflection is like a mirror for me through which
I can see my self.
It refers that how any person can know about their own feelings, characters, motives,
and emotions.
Internal awareness
It helps me to know my own values, norms and personalities and if i find any drawback
how i can overcome from their strength.
External awareness
It reflects the point of view of other people how they see me what they think about me.
Categories of self awareness
Introspectors
As per this I will be clear about my personality and i don't want any kind of change in my
personalities, views and opinions.
Aware
From this I will get a chance to know who am i and want i want to achieve in my life,
they are fully aware about themselves.
Seekers
In this
I don't know about myself and I remain confuse about what i want to do in their life and
seek others advice(De and et.al, 2019).

Pleaser
I remain too much focused about my work and goal and I try hard to achieve the goal. I
always remain focus on the motive and aims of my life, they don't need and advice or
suggestions from others as well.
Harvard style
Due to above evidence I learnt that It is one of the referencing style which gives
reliability and authentication to the matter. Due to Harvard referencing, whatever matter
has been jotted, get accuracy and proof. Basically it shows a list of reference which is in
alphabetical orders and used as a proof.
Common English conjunction
From this evidence I learnt that conjunctions are those words which are being used to
connect the sentence. Some of the conjunctions are – but, and, if, for, although, since,
while etc. basically this words provide life to any sentences. For example- she bought a
skirt and a book. So here and is joining the entire sentence.
Summary
After analysing the entire report it is summarised that, this report speaks about
communication skill, how communication is very important for academic and

professional context. Effective communication helped me a lot in my academic career
as I was able to share my view and opinions very clear and precisely to others. Besides
this, due to effective communication I got many opportunities to grow in my professional
career as well and I got to accomplish my goal as well(Jantsch and et.al, 2017). This
report summarise about the reading skills as well how the effective reading styler help
me to learn new words and vocabularies which helped me throughout my life. Along
with this, my dream job has been mentioned in this report which is top become a
marketing manager and how can I reach to such position has also been mentioned in
this report besides this what are the roles played by the marketing manager has been
discussed in this report how will I get growth by working as a marketing manager in the
coming four years. To earn the position of marketing what are the different sites through
which I can get about the details of the job such as – LinkedIn, Monster and Indeed.
Along with this, the report shows the importance of creativity, by which I got to learn the
importance of creativity and how I can develop creativity in me so that I can be come
different from the normal people, different quotes of different authors have been
mentioned in this report. Besides this, change management has been elaborated in this
report and how change management plays a crucial factor in the organisation has
defined in this report. Apart from this what are the triggers which bounds the
organisation to bring change in their organisation. Majorly there are two factors –
external and internal. In external factors, competition, economic changes, technology
and globalisation are main aspects to bring changes in the organisation. Apart from this
there are some internal factors such as employee turnover, inadequate skill of
employees, new responsibilities, new product design and innovation are the major
components which affects the profitability and working of the organisation. Besides this,
self – awareness has also been described in this report and how self awareness help
me in finding out my strength and weakness and how can I overcome such weakness.
Internal and external self awareness is also mentioned in this report. However, the
different categories of self awareness is defined in this report and how a person can
focus on their goals and objectives of their life. Importance of referencing has been
mentioned in this report, how Harvard style of referencing provides authentication and
accuracy to the matter. Referencing is being used by everyone who wants to provide a

strong base to their matter so that reader get surety about the matter. This report
summarised about the importance of conjunction in the sentence and how the join the
entire sentence to provide the correct meaning.
REFERENCES
Books and journals

Al and et.al, 2017. Change management through leadership: the mediating role of
organizational culture. International Journal of Organizational Analysis.
De and et.al, 2019. Fish, mirrors, and a gradualist perspective on self-
awareness. PLoS Biology. 17(2).p.e3000112.
de and et.al, 2019. Importance of Creativity and Learning in Preservice
Teachers. Electronic Journal of Research in Educational Psychology. 17(48).
pp.267-294.
Dewi and et.al, 2019. The Role of Marketing & Competitive Intelligence In Industrial
Revolution 4.0. Jurnal Manajemen Bisnis.16(1).pp.1-12.
Di and et.al, 2019. Employability skills for future marketing professionals. European
management journal. 37(3). pp.251-258.
Din, M., 2020. Evaluating university students’ critical thinking ability as reflected in their
critical reading skill: A study at bachelor level in Pakistan. Thinking Skills and
Creativity, 35, p.100627.
Genç, R., 2017. The importance of communication in sustainability & sustainable
strategies. Procedia Manufacturing. 8. pp.511-516.
Jabbarova, A., 2020. The Importance of Intercultural Communicative Competence in
the Development of Language Skills. Архив Научных Публикаций JSPI, pp.1-
4.
Jantsch and et.al, 2017. Self-awareness in systems on chip—A survey. IEEE Design &
Test. 34(6).pp.8-26.
Jayatilleke and et.al, 2018. A systematic review of requirements change
management. Information and Software Technology. 93. pp.163-185.
Richardson, M., 2018. Identification and analysis of marketing manager competences
that determine marketing department capabilities and the underlying
importance of courage traits(Doctoral dissertation, Aston University).