Impact of Online Shopping on Retail Industry: A Case Study on Waitrose Company

This report explores the impact of online shopping on the retail industry, specifically focusing on Waitrose Company. It discusses the concept of online shopping, its positive and negative impacts on Waitrose, and provides recommendations for improving online business.

Inquiry and
Based Learning

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Topic: ..............................................................................................................................................1
Literature Review.............................................................................................................................1
Research Methodologies..................................................................................................................2
Recommendation ............................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
Books and Journals ......................................................................................................................10

INTRODUCTION
Online shopping is form of electronic commerce that allows consumers to directly buy
good and services from online platform using seller over internet using web browser on mobile
application. There are different e-commerce mobile application elaborates such as Amazon,
Flipkart, Walmart and others. The main purpose of online shopping for make save money as well
as time (Suarez, and et al ., 2018). Through online shopping which one of online shopping
people can easily save money and receive things at home where less prices and market price
bought things at home. In this report is organisation Waitrose and Partners is a brand British
supermarket, founded in 1904 as Wait Rose. Furthermore, in research topic are related with
impact of online business to supported to scrutinise findings are being supported with secondary
and primary research finding. Report also lighten the the recommendation summery for the
concern firm.
MAIN BODY.
Topic:
“ To study the impact of Online Shopping business in retail industry. A case study on
Waitrose Company”.
Aim:
“To evaluate about the importance of Online Shopping towards Waitrose company”.
Research Objectives:
 To understand the concept of Online Shopping in retail business.
 To determine the positive and negative impact of online shopping in Waitrose company.
Research Questions:
 What do you understand by online shopping in retail business?
 What are the positive and negative impact of Online shopping in Waitrose company?
Literature Review
1. To understand about online shopping in retail business.
According to Amit Saha, 2018. As per this paper of research that increasing of online shopping
over the business where various shop retailer (Zain., 2018). Retailer they are work on large
section of population where larger population that dependent upon these retailer. The e-stores
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with their attractive of wide varieties and where variety to uncertainty. Online business are
majorly commence through retail business as many companies like Walmart, Asda Stores, Tesco
and other retailer. The impact of online business is well structured in Waitrose company which
created more management system to continues for making better services that allows more
advantages.
2. To determine positive and negative impact of Online shopping in Waitrose
company.
As per the opinion Sai Vijay, 2021. Every business is having its own positive and negative
impact that work through on the basis of demand and supply. Similarly, to Waitrose company
there is having positive and negative impacts are people easily get to interact within online
business as they provide ample of product and services offers with affordable as well as
negotiable prices (Chong and et. al., 2017). The negative impact of online shopping through
customer perspective can be calculated on the basis of major factor that cyber issues can be one
factor. Minority of people not get easily attracted towards online business because of trust issues
from business.
Research Methodologies
Research methodology is generally a procedure which induces higher level of techniques
and specifications that results in assisting in enhancing talent management of companies. It is
measure formulate about critical evaluation of information in which is to collected data to
analyse several efficiency. To carrying about research in online business impact creates
challenges in Waitrose on Quantitative research.
Types of investigation:
Researcher assort to various types of investigation according to requirement of research.
There are basically about two types of investigation which reflect qualitative and quantitative.
For this following research report where the researcher will use to quantitative research method.
There are collection of data information about potential factor of online shopping.
Research Philosophies: It depicts about beliefs to about ways in which data about a
phenomenon for gathering data to analyse used (Arsal, 2017). As it involves about own
understanding about meaning, role of purpose about research which is presumes for conduct
project. It consists two types of research philosophies are:
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 Positivism: In this research about better data collection is considered a highly structured
from large samples. Data is mapping to using quantitative method or numeric data to
represent about primary data.
 Interprivistism: As per this data is analysed to collected from small samples which is
contain depth knowledge and having investigation.
From above researcher is consider Positivism philosophies where the researcher is seeking for
primary related data from larger samples. While, interprivitism is generate data from smaller
size.
Research Approach: In this factor a procedure about under in which researcher collects,
interprets and analyse information in effective modes. It depicts about overall process which is
utilise by researcher within research. It provides on logical stand on various data for testing
assumptions. It is having two research approach types are:
 Deductive Approach: This is process about reasoning from one more statement that
leads to logical pattern of conclusion. The deductive reasoning goes in similar
direction on the basis of conditional assumption.
 Inductive Approach: This is type of method in which all premises on viewed as
supplying of some sort of evidence on right form conclusion.
As per above research approach researcher is selected Deductive approach as because it
provide more logical statement within effective manner. Whereas, Inductive approach is consider
by researcher is not focusing on right conclusion.
Research Method: It is format of strategies and process or techniques which majorly
utilised in collection of data or evidence for analysis to uncover about new information that
create better understanding. There are two types of research method are:
 Quantitative method: This majorly define about measurement for data statistical
mathematical or numerical as it analysis of data collected from questionnaire, survey or
manipulated on computational techniques.
 Qualitative method: It is refers about relies on data obtained by researcher from first
hand observation, interviews focus on participants observation recordings. It also
scrutinize data from documents and artifices.
As per from above research method where researcher is selected about Quantitative data
for forming questionnaires and further scrutinise information in form of graphical representation.
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Sources of data collection:
 Primary Source: This type of data is collected through researcher in directly form
main through interview, survey, questionnaire, experiments etc. The primary data are
usually collected from the source regarding with best kind of data related with
specific research.
 Secondary Source: It refers about data that is collected through someone which
utilise from other primary user (Archer-Kuhn, Finnessey and Liu., 2020). The
common sources of secondary data is generate through documents, other research
data, online books etc.
From the research point of view of researcher is selected both primary and secondary sources in
which primary resource about to scrutinise data for preparing questionnaires and Secondary data
is for literature review.
Sample Size: For this specific research report the sample data is consider 30 participants from
Waitrose.
Questionnaire: It is an written document that creates set of questions on relative topic data.
Questionnaire.
1. Did online business more influence in your company?
a) Yes.
b) No.
2. As per your opinion. What are the main implication which create online shopping more
productive?
a) More discount offers.
b) Customer easily approach from social media platform.
3. Did online shopping create challenges for Waitrose business?
a) Yes.
b) No.
4. What are the strategies to improve online business for business?
a) Better Search Engine optimisation.
b) Promotion of product and services in social media platform.
Sample size- 30
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Data Analysis
Q1. Did online business more influence in your company? Frequency
a) Yes 25
b) No 5
2. As per your opinion. What are the main implication which create online
shopping more productive?
Frequency
a) More discount offers. 20
b) Customer easily approach from social media platform. 10
3. Did online shopping create challenges for Waitrose business? Frequency
a) Yes. 15
b) No. 15
4. What are the strategies to improve online business for business? Frequency
a) Better Search Engine optimisation. 20
b) Promotion of product and services in social media platform. 10
5

Interpretation:
Q1. Did online business more influence in your company? Frequency
a) Yes 25
b) No 5
Evaluation:
From above data is demonstrate about online business which create more influence about
participant describes that 25 peoples are agree that online business has create some impact on
their business. Whereas, other 5 peoples are not in favour of this statement.
2. As per your opinion. What are the main implication which create online
shopping more productive?
Frequency
a) More discount offers. 20
b) Customer easily approach from social media platform. 10
6
a) Yes b) No
0
5
10
15
20
25
30

Evaluation:
From above graphical representation which demonstrate about that employees are having
different opinion that 20 participants are agree that online business are usually provide discounts
and benefits offers (Kang and Keinonen., 2017). But 10 participants are focuses on other factor
that people easily get attracted on online business through social media platform.
3. Did online shopping create challenges for Waitrose business? Frequency
a) Yes. 15
b) No. 15
7
a) More discount offers.
b) Customer easily approach from social media platform.
0
5
10
15
20
25

Evaluation:
In above graphical demonstration that describes for online shopping creates challenges
for Waitrose in which out of 30 participants 15 peoples are agree on challenges favour and rest
15 are not in favour of statement.
4. What are the strategies to improve online business for business? Frequency
a) Better Search Engine optimisation. 20
b) Promotion of product and services in social media platform. 10
8
a) Yes. b) No.
0
2
4
6
8
10
12
14
16 15 15

Evaluation:
In this figure above information scrutinise that out of 30 respondent where 20 are agree
on Search Engine optimisation and 10 people are determine on promotion of product and service
in social media platform for easily acquire within better manner (Effendi-Hasibuan and
SULISTIYO., 2019.).
Recommendation
As per above overall research about related within Online business that creates more
challenges as well as benefits to generate for retail company that creates positive outcomes. For
Waitrose company are can faces less customer interaction through the impact online shopping. It
is happen because there is many shopping opportunities provide within effective manner to
generate positive outcomes (Wall, Russell and Moore., 2017). The recommendation for
Waitrose company to adapt strategies of online shopping for create better benchmark for
business where it covers large customer retention and enhance major business further
opportunities to get effective along with product and services challenges to identified for
business productivity (Hong and et. al., 2017). It would be easy to accommodate customer for
attain longer period of time through online platform as well as social media website that creates
more positive outcomes further business attainment.
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a) Better Search Engine optimisation.
b) Promotion of product and services in social media platform.
0
5
10
15
20
25
20
10

CONCLUSION
From above report Inquiry and based learning is summarised about research about the
online business Following report also presents the few trends that are rising in the UK market
for a supermarket store. Waitrose is leading and largest retail supermarket and it hold strong
brand position that help it grab competitive edge in the market. It has been recommended that the
supermarket should analyse the growing latest rends and execute it in their business system to
ensure smooth organisational working unless there competitive can acquire there targeted
customers.
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REFERENCES
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Zain, A.R., 2018, September. Effectiveness of guided inquiry based on blended learning in
physics instruction to improve critical thinking skills of the senior high school student. In
Journal of Physics: Conference Series (Vol. 1097, No. 1, p. 012015). IOP Publishing.
Chong and et. al., 2017. Implementing Inquiry-Based Learning and Examining the Effects in
Junior College Probability Lessons. Journal on Mathematics Education. 8(2). pp.157-
164.
Arsal, Z., 2017. The impact of inquiry-based learning on the critical thinking dispositions of pre-
service science teachers. International Journal of Science Education, 39(10). pp.1326-
1338.
Archer-Kuhn, B., Lee, Y., Finnessey, S. and Liu, J., 2020. Inquiry-based learning as a facilitator
to student engagement in undergraduate and graduate social work programs. Teaching &
Learning Inquiry. 8(1). pp.187-207.
Kang, J. and Keinonen, T., 2017. The effect of inquiry-based learning experiences on
adolescents’ science-related career aspiration in the Finnish context. International
Journal of Science Education. 39(12). pp.1669-1689.
Wall, T., Russell, J. and Moore, N., 2017. Positive emotion in workplace impact: the case of a
work-based learning project utilising appreciative inquiry. Journal of Work-Applied
Management.
Hong and et. al., 2017. An exploration of students’ science learning interest related to their
cognitive anxiety, cognitive load, self-confidence and learning progress using inquiry-
based learning with an iPad. Research in Science Education. 47(6). pp.1193-1212.
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Effendi-Hasibuan, M.H. and SULISTIYO, U., 2019. Inquiry-based learning in Indonesia:
Portraying supports, situational beliefs, and chemistry teachers’ adoptions. Journal of
Turkish Science Education. 16(4), pp.538-553.
Yulkifli, Y., Ningrum, M.V. and Indrasari, W., 2019. The Validity of Student Worksheet Using
Inquiry-Based Learning Model with Science Process Skill Approach for Physics
Learning of High School. Jurnal Penelitian & Pengembangan Pendidikan Fisik., 5(2).
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Eltanahy, M. and Forawi, S., 2019. Science Teachers’ and Students’ Perceptions of the
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