Impact of Online Shopping on Retail Industry: A Case Study on Waitrose Company

Inquiry and
Based Learning

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Topic: ..............................................................................................................................................1
Literature Review.............................................................................................................................1
Research Methodologies..................................................................................................................2
Recommendation ............................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
Books and Journals ......................................................................................................................10

INTRODUCTION
Online shopping is form of electronic commerce that allows consumers to directly buy
good and services from online platform using seller over internet using web browser on mobile
application. There are different e-commerce mobile application elaborates such as Amazon,
Flipkart, Walmart and others. The main purpose of online shopping for make save money as well
as time (Suarez, and et al ., 2018). Through online shopping which one of online shopping
people can easily save money and receive things at home where less prices and market price
bought things at home. In this report is organisation Waitrose and Partners is a brand British
supermarket, founded in 1904 as Wait Rose. Furthermore, in research topic are related with
impact of online business to supported to scrutinise findings are being supported with secondary
and primary research finding. Report also lighten the the recommendation summery for the
concern firm.
MAIN BODY.
Topic:
“ To study the impact of Online Shopping business in retail industry. A case study on
Waitrose Company”.
Aim:
“To evaluate about the importance of Online Shopping towards Waitrose company”.
Research Objectives:
 To understand the concept of Online Shopping in retail business.
 To determine the positive and negative impact of online shopping in Waitrose company.
Research Questions:
 What do you understand by online shopping in retail business?
 What are the positive and negative impact of Online shopping in Waitrose company?
Literature Review
1. To understand about online shopping in retail business.
According to Amit Saha, 2018. As per this paper of research that increasing of online shopping
over the business where various shop retailer (Zain., 2018). Retailer they are work on large
section of population where larger population that dependent upon these retailer. The e-stores
1