Impact of Retail Trends on Growth and Development of Organizations

Inquiry Based learning

Table of Contents
INTRODUCTION...........................................................................................................................3
Background of study....................................................................................................................3
Company overview......................................................................................................................3
Rationale of study........................................................................................................................3
Research aims and objectives......................................................................................................3
LITERATURE REVIEW................................................................................................................4
METHODOLOGY..........................................................................................................................5
RESULTS AND DISCUSSION......................................................................................................7
Frequency table............................................................................................................................7
RECOMMENDATIONS...............................................................................................................10
CONCLUSION..............................................................................................................................11

INTRODUCTION
Background of study
Retail industry has witnesses so many changes with the implication of globalisation and
technological revolution. However, retail industry has observed so much up-down after the
global pandemic COVID-19 that has changed the shopper shopping process and retail store
operations (Banach, Babcock and Dembry, 2018). The subject of this research is to identify
different trends of retail industry which supermarkets stores are adopting to resume their
business. Among the various retail trends the most likely trend utilized by the retail organizations
are online shopping. Retail organisations have now converted themselves majorly into online
retail counters for meeting the trends of retail industry and to gain larger customer base.
Company overview
For this research the chosen company is Sainsbury, Tamworth, London. Sainsbury is a
largest supermarket operator in the Tamworth, London, UK and is popular for selling quality of
products under one roof that are high-end within the reasonable price. Foundation of Sainsbury
was laid down in 1869 by John James Sainsbury with a shop at Drury Lane at London.
Rationale of study
The rationale behind this research is the rapidly changing retail trends in the retail industry.
It is analysed that there various emerging retail trends such as E-Commerce, customer
experience, ethics and values shopping, online shopping, digital payments etc. in the retail
industry to resume their businesses as per the current retail trend.
Research aims and objectives
Research aims
The aim of this research is “to identify the impact of current retail trends over the growth
and development of online shopping”. A study on Sainsbury, Tamworth, London.
Research objectives To identify the importance of current retail trends in online shopping.
 To analyse the benefits and challenges faced by Sainsbury’s Tamworth, London due to
current retail trends.
 To investigate the ways to overcome from the challenges faced by Sainsbury’s
Tamworth, London in online shopping.