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Competitive Advantage of Gadeline Cafe

Our business is about selling vegan coffee with vegan food (focus on coffee more than food as we are a coffee shop, not restaurant) by opening. The target market is people who are vegetarians or follow a vegetarian diet, specifically in Montreal, Quebec, Canada. The market segmentation will be based on geographical, psychographic, demographic, and usage behavior factors.

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Added on  2023-06-15

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This article discusses the competitive advantage of Gadeline Cafe, a new concept focused on providing a good and friendly ambience while promoting a healthy lifestyle through vegetarian and vegan food. The unique features that help Gadeline attain a competitive advantage are added value, innovative idea, appealing to a broader audience, appealing location and infrastructure, offering more choices, and special skills.

Competitive Advantage of Gadeline Cafe

Our business is about selling vegan coffee with vegan food (focus on coffee more than food as we are a coffee shop, not restaurant) by opening. The target market is people who are vegetarians or follow a vegetarian diet, specifically in Montreal, Quebec, Canada. The market segmentation will be based on geographical, psychographic, demographic, and usage behavior factors.

   Added on 2023-06-15

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Running head: MERCHANDISING
Gadeline
Merchandising
11/2/2018
Competitive Advantage of Gadeline Cafe_1
MERCHANDISING 1
Part A
Competitive Advantage is a situation that permits a country or company to create a service or
good of equal value at a lesser price or in a required fashion (Porter and Michael 100). These
situations permit a dynamic entity to get increased sales or higher margins as compared to its
competitor present in the market (Madsen, Tammy and Gordon 119). Gadeline café is a new
concept that is focused on providing a good and friendly ambience. The motive of café is to
increase awareness regarding a healthy lifestyle by taking vegetarian or vegan food. Gadeline
possesses unique features in comparison to its rivals present in the market, which provides it
the capability to attain higher profit over time. Some of the features that help business in
attaining the competitive advantage are:
Added Value – Added value is said to be the extra benefit that is offered to the customers by
the business over its rivals (Porter and Michael 5). Gadeline is a fresh concept of café that
offers vegetarian food and coffee. The customers get the facility of taking away or they can
even enjoy vegetarian food and coffee with the friends, family in the café, where the catering
and furniture are made from materials that are nature-friendly and reprocessing products. In
addition, the café will also offer vegan snacks.
Innovative Idea – The idea behind the concept of Gadeline café is to take initiative in saving
the wildlife and increase the awareness regarding taking a healthy vegetarian food. The vegan
food is very rich in some type of nutrients along with this it helps in losing weight and
maintaining a balanced diet. This innovative idea of establishing a vegetarian cafe has
resulted in encouraging people to change their eating choices and adopting meat-free diets.
Appealing to a broader audience – When people visit any place in a group, they prefer to
choose a place where all can get dishes that can fulfill their health, taste, or dietary needs. If
Competitive Advantage of Gadeline Cafe_2

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