Gangnam Style Music Video By Psy

Running head: GANGNAM STYLE
GANGNAM STYLE
Name of the Student
Name of the University
Author Note

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GANGNAM STYLE
Executive Summary
The main aim of the following paper is to evaluate the 5ws 1h which are who, what, how,
where, when model of the famous k-pop music video “Gangam Style” by Psy. In addition, it
also evaluate the various verbal and non verbal communication strategies which had helped
in gaining of immense popularity of the following mentioned music video. The famous K pop
music video Gangnam style, featuring famous South Korean Musician, Psy whose real name
was Park Jae-Sang. It was released in the year 2012. In the year 2012, in the month of
December dated 21st, the Gangnam style became the first YouTube music to reach one
billion views worldwide on the social media. Lastly, the following paper concludes by the
evaluating the various back-stage as well as the front-stage operations of the event
management organization- Alive Events Agency and the various implication of the
compliance or non compliance of the various managerial activities.

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GANGNAM STYLE
Table of Contents
INTRODUCTION......................................................................................................................3
DISCUSSION............................................................................................................................3
PART 1...............................................................................................................................3
5WS 1H (WHO, WHAT, HOW, WHERE, WHEN) MODEL OF K-POP MUSIC
VIDEO “GANGNAM STYLE”. 3
COMMUNICATION CONTENTS HELPS IN ADDING VALUE TO THE K-POP
MUSIC VIDEO “GANGNAM STYLE”...........................................................................5
PART 2.......................................................................................................................................7
FLOW CHART......................................................................................................................7
SIGNIFICATION OF SERVICE ENCOUNTER.................................................................9
MANAGERIAL IMPLICATIONS......................................................................................11
CONCLUSION........................................................................................................................13
REFERENCES.........................................................................................................................14

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GANGNAM STYLE
INTRODUCTION
The famous K pop music video Gangnam style, featuring famous South Korean
Musician, Psy whose real name was Park Jae-Sang. It was released in the year 2012. In the
year 2012, in the month of December dated 21st, the Gangnam style became the first
YouTube music to reach one billion views worldwide on the social media. The Gangnam
style music video has reached around 3.4 billion view on the you tube ever since it’s
launched. The Gangnam style became the most viewed music video on YouTube from
November 24, in the year 2012, when it surpassed the music video for "Baby" by Justin
Bieber featuring Ludacris, to the month of July 10, in the year 2017, when it was surpassed
by the music video for "See You Again" by Wiz Khalifa featuring Charlie Puth”. The
following report elaborates on the 5 W 1 H which mainly includes who, when, what, where
and How related to the k pop music video. In addition, the following report also elaborates on
the various verbal and no verbal strategies that had helped in the immense popularity of the K
pop Music video by PSY Gangnam Style (Werner, 2017). The report also focuses on the
various front stage and back stage activities that are followed in planning of a event and the
various positive or negative implications of the various managerial activities.