Gastronomy Healthcare Case Study 2022

Running head: Healthcare
Gastronomy
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Executive summary
Gastronomy is the study of food practice that gives customers a sense of belonging and
an experience for the value of their money. The report focuses on gastronomy and various types
of food sites that give the customer a memorable experience. The report also gives a vivid
explanation of the concept of experience economy that perfectly fit in the context of food culture.
The paper gives an overview of two food sites that include CERES Organic Grocery and Banh
Mi Brothers Food truck. Based on the concept of the experience economy, the two food sites are
designed as tourist site located in Melbourne, Victoria, Australia. The paper highlights CERES
Organic Grocery as a key farmers market offering customers various types of food stuffs that
attract both local and international customers. Banh Mi Brothers though simple, gives a unique
taste of various international cuisines that includes Vietnamese, French and American. The paper
concludes by exploring the importance of gastronomy in understanding the influence of the food
culture of tourist destinations.

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Table of Contents
Introduction...............................................................................................................................................4
1. Overview of the sites..........................................................................................................................4
1.1 CERES Organic Grocery......................................................................................................................4
1.2 Banh Mi BrothersFood truck..............................................................................................................5
2. Overview of the Experience Economy Theory................................................................................6
3. Evaluation of the Experience Economy theory and site.................................................................7
3.1 Evaluation of CERES Organic Grocery with experience economic theory and as a tourist product...7
3.2 Evaluation Banh Mi Brothers food truck with experience economic theory and as a tourist product
.................................................................................................................................................................8
Conclusion................................................................................................................................................10
Reference..................................................................................................................................................11

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Introduction
Gastronomy can be defined as the practice and the art of selecting, cooking, and
consuming of food. In this sense, gastronomy is, therefore, the study of ways of selecting,
preparing and eating food that conforms to the general pattern or culture of people. Some of the
aspects of gastronomy include nutrition, food science and the usage of the human sense of smell
and taste. Food culture is that is unique to a particular region or people offers a sense of
belonging and always attribute to tourist attraction or experience. This concurs with the
experience economy theory that explains the current desire of food businesses as they strive to
meet the customer's experience. In the current, food industry the experience of the customer is
the greatest breakthrough as it serves to bring more customers to the business. In addition, an
experienced customer will always connect to the food type that gave that experience to
customers. The study and analysis of food practice that offers customer this experience serves to
increase tourist visit to that food site. Many different food sites are curtly available which serves
to advance the food culture and tourism. Many food sites have been designed to attract tourist to
come to visit the place and have experience of the food that is available. The following reports
explore gastronomy with focus on two food site that gives customers an experience that they
always want.
1. Overview of the sites
1.1 CERES Organic Grocery

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CERES Organic Grocery is located in the Stewart Street in Brunswick Victoria Australia.
The farmers market is known to serve as both centers of food culture and tourist place that offer
the customer the moment they need. The farmer’s markethas several organic food productsthat
are prepared organically. The market has various food selling stalls that offer food products to
office worker from the nearby building and tourist that normally come in the evening. The
farmers’ marketserves a vast array of food product that is based on local and international
customer needs. The farmer’s marketalso has some tourist attractive feature that includes fast
food and the location that represents one of the admirable places in Melbourne. Being the food
center, the farmer’s marketprovides food at affordable prices making it has good value for the
fare. The nature of organic products available at CERES Organic Grocery gives it an attractive
nature to both local and international visitors.
1.2 Banh Mi BrothersFood truck
Banh Mi Brothers is a food truck is one of Victoria’sfirst food truck prides in simple
cookery and simple delicacy meals. The business that initially started as a simple business idea
by two brothers is scoring high in the food industry of the country. The business has increased its
scope to venture into the international food culture of Vietnamese, American, and French and is
always overcrowded place owing to its simple features. Moreover, the business sells various fast
food and beef or pork stew available for takeaway or dining within the food truck. The food
truck is usually found in various locations that include Plenty Rd Kingsbury in the Melbourne,
Victoria, Australia. The operating hours in this place is usually from 17.00 to 02.00. The food
truck is also known for nomadic nature moving from one place of the town to another to reach
customers within streets.

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2. Overview of the Experience Economy Theory
Experience economy theory can be well described as the concept that customers or
clients expect a positive and highly exceptional experience after using or consuming products.
Many businesses in the world are currently struggling to ensure that customers have the best
experience after using their products. The experience of customer best describes the quality of
the food that is sold to customers. The concept of experience economy was designed after
intensive customer research that sort to discover the best way customers will always come for
service or product that business offers. For instance, customers purchasing food products from
the market or grocery need to connect the value of their money with the experience after using
the food product or after consuming the food product. The experience economy theory has
helped many different marketers to design their marketing advertisements that can help attract
customers to those businesses.
In gastronomy, experience economy represents the experience of customers after
consuming or purchasing food product from any food outlet. The nature of food and food outlet
can provide a positive customer experience that is necessary for future food economy. The
culture of the food preparation or production should remain healthy and attractive to both
customers and visitors that are experiencing the product for the first time. Healthy food products
are tied to the better customer experience that in turn brings back customers to the point of
purchase.

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3. Evaluation of the Experience Economy theory and site
3.1 Evaluation of CERES Organic Grocery with experience
economic theory and as a tourist product
CERES Organic Grocery gives customers an experience that customers always want to
be connected to thus serving as a tourist product. The CERES Organic Grocery has been set up
as a food farmers market and café that is grounded based on the experience economy. The
farmers’ market offers a variety of food products that gives the customer one of the best
experiences for their money. This also makes the farmers market and the Brunswick Easta tourist
product attracting more tourists from around the country to come for the experience. Some
features make the farmers marketan experience destination and center for tourists.
Firstly, the farmers market and shopping center offers customers the local food options
that most people yawn for. The food products that are sold within the grocery have been known
to serve the central business district of Melbourne giving it the closest food center available.
Organically produced food stuffs are locally known as food delicacies that are sold at a good
price giving customers an experience they need. Many customers that have taken this organic
food have attested to the nice meal and great feeling of being served well. The veggies are also
produced in the best way that has proven healthy for the life of many office workers coming to
purchase at this place and tourist visiting the market.
Secondly, the farmers’ marketis the center to tourist that comes to visit the place owing to
its food cultural background based on fresh local food products. This gives the customer
experience while visiting the place as a tourist or as a local taking moment out. The farmers’

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market is indeed a tourist product that is highly recommended by visitors that come to the place
for snacks, dinner and purchase local array of food. The architecture that was used to design the
market building represents one of the coolest and attractive places for people willing to go out
for experiencing moment.
Thirdly, food culture is another aspect of the farmers marketthat makes its tourist product
and gives customers an experience to desire. The farmers’ market has a vast array of food
products that is offered at an affordable price as compared to other places where non-organic
foods are sold. The variety of food is available for breakfast, lunch, and dinner within the
farmers market at the best organic andculturally fit for many different people that visit the place.
Local and international fresh food products that include those from various places represent a
food cultural center. The local Italian foods culture is one of the admirable cultures that take
center at this variety of cuisine and is readily used by many local Australians and international
people visiting the farmers market.
3.2 Evaluation Banh Mi Brothers food truck with experience
economic theory and as a tourist product
Banh Mi Brothers have been set as a tourist product that gives customers experience, they
always yawn for. There are some key features of the business that are grounded in the food
culture that make the food truck a tourist product with high customer experience.
Firstly, Banh Mi Brothers offer customers a memorable experience that makes it a
symbol of food cultural mobile hotel coupled with friendly customer service. The food truck
offers a variety of fast food that is served takeaway or on the makeshift table by customers

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willing to take other stewed beef or purchase other types of food. The business has its online
business platform available at the web address of ww.banhmibrothers-clt.com from where the
company displays various food menus available in the food truck. The company has mastered the
art of using older food recipe on the current food making customers always willing to come. One
of the most desirable foods sold within Banh Mi Brothers is the Banh Mi Vietnamese sandwich
and American hamburgers. A well-prepared hybrid of French-Vietnamese foods that gives it’s a
unique taste to customers will always come for. The type of food that is sold is the core of the
success of the business in the Victorian food industry. The food has been desirable to many
customers and they are willing to purchase various prices since they value for their money is
assured.
Secondly, Banh Mi Brothers food truck givers customers an eating experience owing to
its unique dining breed the business prides in. The cultural fit food menu that Banh Mi Brothers
offers is attractive to both local and non-locals. The business prides in offering local food types
mixed or served with other international meals originating from various cultures. This is
attractive to both locals and Americans, Vietnamese and French and people normally visit the
place to have a taste of it. The company has devised ways to make tourists feel homely and
always want to come. The business through its variety of meals cooked through culturally
diverse methods makes it a tourist product for both local and international. The company has
gone to establish its online presence at www.banhmibrothers-clt.com to show the world favorite
meals available. This help attracts tourist that are connected to a particular food culture that Banh
Mi Brothers readily provide through its food truck. Many different customers that have come to
eat at the food truck always attest for the memorable moment and meal that are served at Banh
Mi Brothers.

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Conclusion
In conclusion, gastronomy gives insight into the food culture and eating culture that
serves to provide a memorable eating experience to customers. There are many different varieties
of food culture and food sites that are available.Farmers marketand food trucks form a unique
aspect of these food sitesthat fulfills customers' desire for the healthy eating moment.CERES
Organic Grocery and Banh Mi Brothers are two different food sites that are uniquely designed to
acts as tourist products and with a high level of customer experience.CERES Organic Grocery
remains one of the organic grocerieswith highly fresh food products in the Melbourne, Victoria,
Australia that offers customer affordable food productsproduced organically or in local stores.
Banh Mi Brothers is a food truck that is the simple and started by two brothers to form a unique
breed of dining withvariety of foods on mobile truck thus giving customer satisfactory service.

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Doi.10.1177/1356766719858649.

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